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VOX Global is launching a social change practice aimed at helping major philanthropic foundations, non-profits and state agencies more effectively reach their target audiences and compel them to act. The practice will work with VOX Global’s behavioral insights practice, using its data and behavioral science capabilities to identify audiences, understand their motivations and develop storytelling assets. The social change practice is currently in the early stages of planning for campaigns addressing such issues as compelling students to embrace the value of education beyond high school and helping people battle addictions and mental health disorders. “From initiatives focused on education, health equity and responsible technology, to programs geared towards conservation science, climate change and more, we will help organizations engage with policymakers, civic leaders and citizens to advance their important work,” said VOX global managing director and social change practice lead Michael Marker.
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Conway Communications, a Boston-based investor relations firm, introduces a flat-fee packaged service aimed at providing on-site support for public or private companies attending investor conferences with just one company representative. Developed in response to client feedback, the service includes in-depth preparation; backgrounders on investors; information capture, including follow-ups and referrals; feedback on Q&A and issues throughout the session; and a summary for the company. “We know that no single person can speak on behalf of the company and at the same time remember the questions and feedback from the presentation and one- on-one meetings,” said agency principal Mary T. Conway.
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| Tony Cheevers |
The Institute for Public Relations elects Tony Cheevers, customer success officer at Researchscape International, to its Measurement Commission. The commission is made up of researcher-practitioners and thought leaders in public relations research, measurement and evaluation, representing corporations; government and non-profits; research firms; and academia. Elected alongside Cheever were Jason Forget, Center for Internet Security; Eve Stevens, Microsoft; Angela Dwyer, Fullintel; and Sarah Myles, McDonald’s. “I look forward to supporting IPR’s efforts in delivering best practice and practical information to researchers, end-users, academics and others with respect to the value of market research,” said Cheevers.
Stagwell launches NewVoices.ai, an independent AI-powered sales agent that can book appointments, drive conversions, resolve questions and handle customer concerns... Cision acquires search intelligence platform Trajaan... The McRae Agency, a Scottsdale, AZ-firm t, celebrates its 30th anniversary.
energi PR, an independent shop based in Montréal and Toronto, marks its 35th anniversary. It is the Canadian affiliate of DC-headquartered GHMC (Global Health Marketing & Communications)... Barabino & Partners and Community, which are part of Italy’s Excellera Advisory Group, snag top positions in the MergerLinks rankings in the PR Consultants in EMEA category... Honeyjar, an “AI co-pilot” that will leverage brand context, goals and campaign history into a collaborative workspace providing communications & PR pros with assistance across the end-to-end execution of communications, announces a $2M pre-seed fundraise and the launch of its Early Access waitlist.
The Communications Group, a Little Rock-based shop releases its first Public Affairs Marketing Trends Report... The Worldcom Public Relations Group votes Paris-based firm SEITOSEI•ACTIFIN into its global partnership... PRNEWS, a European PR-tech firm, relocates its U.S. headquarters to downtown Miami.
af&co., a San Francisco-based hospitality marketing and PR agency founded by Andrew Freeman, is marking its 20th anniversary... Notified launches Syndicated Articles... Crosby Marketing Communications selects four students from Anne Arundel Community College for its marketing scholars program.
KCSA Strategic Communications launches the KCSA AI Lab, which will develop proprietary AI systems to expand what strategic communications can achieve for PR and IR clients... Clipbook, a vertical AI platform for strategic communications and public affairs, closes a $3.3 million seed round co-led by Mark Cuban, Commonweal Ventures and Carpenter Capital... VizSense, a Boston-based AI influencer marketing agency, teams up with holographic storytelling company Geminai, to launch what they say is the next frontier in brand experiences: interactive holograms powered by AI.
