VOX Global is launching a social change practice aimed at helping major philanthropic foundations, non-profits and state agencies more effectively reach their target audiences and compel them to act. The practice will work with VOX Global’s behavioral insights practice, using its data and behavioral science capabilities to identify audiences, understand their motivations and develop storytelling assets. The social change practice is currently in the early stages of planning for campaigns addressing such issues as compelling students to embrace the value of education beyond high school and helping people battle addictions and mental health disorders. “From initiatives focused on education, health equity and responsible technology, to programs geared towards conservation science, climate change and more, we will help organizations engage with policymakers, civic leaders and citizens to advance their important work,” said VOX global managing director and social change practice lead Michael Marker.
Conway Communications, a Boston-based investor relations firm, introduces a flat-fee packaged service aimed at providing on-site support for public or private companies attending investor conferences with just one company representative. Developed in response to client feedback, the service includes in-depth preparation; backgrounders on investors; information capture, including follow-ups and referrals; feedback on Q&A and issues throughout the session; and a summary for the company. “We know that no single person can speak on behalf of the company and at the same time remember the questions and feedback from the presentation and one- on-one meetings,” said agency principal Mary T. Conway.
The Institute for Public Relations elects Tony Cheevers, customer success officer at Researchscape International, to its Measurement Commission. The commission is made up of researcher-practitioners and thought leaders in public relations research, measurement and evaluation, representing corporations; government and non-profits; research firms; and academia. Elected alongside Cheever were Jason Forget, Center for Internet Security; Eve Stevens, Microsoft; Angela Dwyer, Fullintel; and Sarah Myles, McDonald’s. “I look forward to supporting IPR’s efforts in delivering best practice and practical information to researchers, end-users, academics and others with respect to the value of market research,” said Cheevers.