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VOX Global is launching a social change practice aimed at helping major philanthropic foundations, non-profits and state agencies more effectively reach their target audiences and compel them to act. The practice will work with VOX Global’s behavioral insights practice, using its data and behavioral science capabilities to identify audiences, understand their motivations and develop storytelling assets. The social change practice is currently in the early stages of planning for campaigns addressing such issues as compelling students to embrace the value of education beyond high school and helping people battle addictions and mental health disorders. “From initiatives focused on education, health equity and responsible technology, to programs geared towards conservation science, climate change and more, we will help organizations engage with policymakers, civic leaders and citizens to advance their important work,” said VOX global managing director and social change practice lead Michael Marker.
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Conway Communications, a Boston-based investor relations firm, introduces a flat-fee packaged service aimed at providing on-site support for public or private companies attending investor conferences with just one company representative. Developed in response to client feedback, the service includes in-depth preparation; backgrounders on investors; information capture, including follow-ups and referrals; feedback on Q&A and issues throughout the session; and a summary for the company. “We know that no single person can speak on behalf of the company and at the same time remember the questions and feedback from the presentation and one- on-one meetings,” said agency principal Mary T. Conway.
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| Tony Cheevers |
The Institute for Public Relations elects Tony Cheevers, customer success officer at Researchscape International, to its Measurement Commission. The commission is made up of researcher-practitioners and thought leaders in public relations research, measurement and evaluation, representing corporations; government and non-profits; research firms; and academia. Elected alongside Cheever were Jason Forget, Center for Internet Security; Eve Stevens, Microsoft; Angela Dwyer, Fullintel; and Sarah Myles, McDonald’s. “I look forward to supporting IPR’s efforts in delivering best practice and practical information to researchers, end-users, academics and others with respect to the value of market research,” said Cheevers.
Brunner, a Pittsburgh-based integrated marketing agency, acquires AdSkate, an AI-powered creative analytics and marketing intelligence platform that helps brands and agencies optimize advertising performance... Augustine Agency launches Flavor Theory, a foodservice marketing practice aimed at helping restaurants, food manufacturers, distributors and institutional dining organizations grow their brands and businesses... The Acceleration Community of Companies releases a report finding that almost half (49 percent) of Gen Z sports fans say they have become interested in a new sport or athlete because of fan-created content or something entirely outside the sport. 
VPE Communications, which helps organizations authentically connect with diverse audiences, celebrates 38 years in business and announces a new ownership structure... Praytell expands into the Asian market with the opening of a new office in Singapore... The International Public Relations Network unveils a new visual identity and redesigned website. 
SourceCode Communications launches SourceCode Germany, establishing the agency's first office in continental Europe... Clario Group acquires Ted Miller Group, a Miami-founded agency focused on clients in the technology, travel & leisure and financial services sectors... Global Situation Room’s Global Risk Advisory Council is hosting a July 23 webinar that will go over the results of its new Reputation Risk Index.
Havas acquires MUT, a Barcelona-based firm focused on experiential marketing and sustainable events... IPREX lauches its AI Task Force...D S Simon Media, one of the first companies to produce a satellite media tour, celebrates its 40th anniversary... Washington Women in Public Relations is sponsoring an event that shows communications pros who work with associations how they can get their messages across clearly, credibly and courageously. “How Associations Lead with Strategic Storytelling,” at 6 p.m. on July 16.
TEAM LEWIS starts up its AI Practice... Thunderly launches a year-long storytelling campaign focused on how franchising can provide a pathway to business ownership... JIN, a European communications consulting group, introduces "AI Campaigning", a corporate offering designed to model and anticipate stakeholder behavior.
