 |
MMGY Global acquires Wagstaff Media & Marketing, which specializes in the travel, culinary and hospitality lifestyle sectors.
The firm will now be known as MMGY Wagstaff. Mary Wagstaff, who founded the firm more than 20 years ago, will become partner and managing director for the MMGY Wagstaff brand.
"We have long been aware of Mary Wagstaff's brilliance and the great team she has built," Katie Briscoe, incoming MMGY CEO, told O'Dwyer's. "The forming of MMGY Wagstaff offers us the scale of talent, geography and expertise while also presenting new opportunities in luxury lifestyle, culinary and spirits."
MMGY Wagstaff and MMGY Global's existing North American PR, social and experiential brand, MMGY NJF, will continue to operate separately. Both will work with MMGY Global's European PR brand, MMGY Grifco, to connect clients to international markets.
With the addition of Wagstaff's San Francisco and Chicago locations, MMGY Global will now have over 500 employees and operate in 13 markets globally: Austin, Chicago, Denver, Detroit, Fort Myers, Kansas City, Miami, London, Los Angeles, New York City, San Francisco, Vancouver and Washington.
Wagstaff Media & Marketing is the tenth acquisition by MMGY Global since private equity firm Peninsula Capital Partners made a significant equity investment in the company in February 2016.
Excellera, the Milan-based corporate affairs firm focused on the EMEA region, has acquired Alma Strategic Communications, a top UK financial PR shop.
Burson has acquired Limbik, the cognitive-AI company that helped it develop its Decipher predictive intelligence platform, which forecasts how content will resonate in more than 60 global markets.
FGS Global has acquired Rich Feuer Anderson, a DC-based government relations shop focused on the financial services and energy sectors.
Public Policy Holding Company has acquired Florida’s The Advocacy Partners for $20.4M to bolster its coast-to-coast government relations capabilities.
Columbus-based Geben Communications has acquired New York’s LBR/PR, which handles professional services, consumer products, luxury and health/wellness clients.
