Ball State

Men's grooming company Manscaped launches a sports partnership with Ball State University, a Muncie, Indiana school that competes in NCAA's Division I as part of the Mid-American Conference.

A press release from Manscaped, touting the "genius partnership," notes that "Ball State Cardinals fans will enjoy being exposed to this brand, the products and the impact MANSCAPED makes in support of men's health."

Known for such products as its The Lawn Mower groin and body trimmer, the company said that the brand partnership encompasses all the "high-performing sports" within the university's athletics program, including football, basketball and baseball, adding what it calls "added mojo for athletes and students alike" through such strategies as in-venue signage, television-visible signage and social and digital integration.

"Ball State has been on our bucket list for a while, and we're excited to have inked this much-fated deal," said Joey Kovac, Manscaped VP-marketing.