The Worldcom PR Group launches Salus, a crisis preparedness and response service. The first Worldcom branded service, Salus is designed to help organizations protect high-value human, physical, intellectual or brand assets. It has two phases, Prepare, which provides an initial risk assessment as well as client access to Worldcom’s crisis experts, and Protect, which delivers expert protection during a live crisis. Salus is being launched in 19 countries in Europe, the Middle East and Africa. Clients can decide if they need Salus protection in multiple countries. “The Salus service is a disruptive approach to providing crisis protection in one or more countries,” said Worldcom chair Todor Janev. “It enables at-risk brands to move from vulnerability to security without the usual crisis management overhead.”
Bacchus, a luxury brand development and creative communications agency with headquarters in London, New York and Dubai, launches an office in Miami. Wellness, hospitality and property will be the core sectors of focus for the new location, which the agency says is a response to growing client demand from clients seeking a local agency partner to service the Florida market and beyond. Senior figures in the Bacchus Miami office include Erika Koopman, who leads business development; media expert Kristina Schreck; and Caitlin Driscoll, head of partnerships & influencers. Current clients include the SLS South Beach Hotel and Hyde Beach Club, Habitas (a sustainable-led hospitality group) and Motorcar Cavalcade Miami, taking place at the JW Miami Turnberry Resort & Spa in January 2023.
Dalton, which operates in Atlanta, Jacksonville and Nashville, undergoes a brand refresh. The agency says its new positioning statement, “We get people,” reflects its commitment to understanding their clients’ businesses and ability to develop deep connections with their audiences. Founded in 1989 by Jim Dalton, the agency currently has nearly 100 employees. It offers services that include branding, advertising, public relations and communications, paid media, social media, content creation, video production, website development, experiential design, corporate shows and events, and market research.