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The Worldcom PR Group launches Salus, a crisis preparedness and response service. The first Worldcom branded service, Salus is designed to help organizations protect high-value human, physical, intellectual or brand assets. It has two phases, Prepare, which provides an initial risk assessment as well as client access to Worldcom’s crisis experts, and Protect, which delivers expert protection during a live crisis. Salus is being launched in 19 countries in Europe, the Middle East and Africa. Clients can decide if they need Salus protection in multiple countries. “The Salus service is a disruptive approach to providing crisis protection in one or more countries,” said Worldcom chair Todor Janev. “It enables at-risk brands to move from vulnerability to security without the usual crisis management overhead.”
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Bacchus, a luxury brand development and creative communications agency with headquarters in London, New York and Dubai, launches an office in Miami. Wellness, hospitality and property will be the core sectors of focus for the new location, which the agency says is a response to growing client demand from clients seeking a local agency partner to service the Florida market and beyond. Senior figures in the Bacchus Miami office include Erika Koopman, who leads business development; media expert Kristina Schreck; and Caitlin Driscoll, head of partnerships & influencers. Current clients include the SLS South Beach Hotel and Hyde Beach Club, Habitas (a sustainable-led hospitality group) and Motorcar Cavalcade Miami, taking place at the JW Miami Turnberry Resort & Spa in January 2023.
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Dalton, which operates in Atlanta, Jacksonville and Nashville, undergoes a brand refresh. The agency says its new positioning statement, “We get people,” reflects its commitment to understanding their clients’ businesses and ability to develop deep connections with their audiences. Founded in 1989 by Jim Dalton, the agency currently has nearly 100 employees. It offers services that include branding, advertising, public relations and communications, paid media, social media, content creation, video production, website development, experiential design, corporate shows and events, and market research.
53Six, a Dublin- and London-based sports marketing agency, is acquired by Irish experience and entertainment group FUEL... Blue Highway Advisory releases a report that looks at how the shift from CEO to AI has changed the way in which consumers access information, and offers advice on how to handle the new landscape... Get Engaged, whose services include campaign ideation, social media management, influencer marketing, celebrity partnerships, content production and paid media, joins SAMY, a social-first agency headquartered in Madrid. 
The Hoffman Agency, a Silicon Valley-based firm with offices in Europe, Asia and the U.S., teams up with United Partners Network, a global community of independent communications agencies... ChangeMakers acquires R&G Strategic, a Halifax, Nova Scotia-based firm with a practice that spans ESG and sustainability strategy and reporting; stakeholder engagement; climate and GHG consulting; sustainability campaigns; branding; communications; and marketing... AltaVista Strategic Partners, a Baltimore-based firm, opens an second office in Tampa, effective Oct. 15.
Curley & Pynn Public Relations Management rebrands as Biplane focused specifically on helping nonprofits build visibility, reputation and trust to advance their philanthropy... SKDK launches a payer negotiation practice that is designed to support health systems as they navigate increasingly complex negotiations with insurers... ChangeMakers, a strategy and communications firm with over 400 professionals across North America, launches RepScore.
Prosek Partners opens in San Francisco under the leadership of partner Nadia Damouni... Caliber Corporate Advisers, which works with clients in the fintech and financial services sectors, introduces the Caliber Authority Index (Caliber AI), a proprietary measurement platform... Herbie Thiele Consulting, a public affairs firm blending lobbying and communications, is launched by the longtime Sachs Media partner.
Bospar expands its Audit*E tool for small- and medium-sized businesses, which provides comprehensive visibility scoring, competitive analysis and platform-specific improvement recommendations, giving users actionable intelligence to help with brand positioning.... 5W is increasing its presence in Tampa and the Florida market....PR Consultants Group, a nationwide network of senior-level public relations, strategic communications and marketing specialists in more than 50 U.S. markets, has brought on 13 independently owned public relations firms across 13 markets and 12 states so far in 2026.
