Hemsworth Communications adds WaterWalk and South Fulton Convention and Visitors Bureau to its roster of travel & tourism clients. The agency is responsible for driving national public relations efforts for both new clients, including the development of strategic media relations campaigns and implementation of programs to increase brand awareness such as industry awards, thought leadership and special events. For WaterWalk, which operates extended-stay and all-suite hotel concepts, Hemsworth’s work will include planning, facilitating and promoting the grand opening of each of the company’s new properties. Hemsworth will work alongside the South Fulton CVB team, which promotes the suburban Atlanta city, to craft public relations and social media campaigns that promote the city as a warm, welcoming, undiscovered travel destination.
Mindgruve picks up First Horizon Bank. The agency will lead First Horizon’s creative, web presence, digital media, analytics and public relations. Headquartered in Memphis, First Horizon Bank operates in 12 states across the southern U.S., offering commercial, private banking, consumer, small business, wealth and trust management, retail brokerage, capital markets, fixed income, mortgage, and title insurance services. "We selected Mindgruve because they have a full service, marketing and technology capability with deep financial services experience," said First Horizon Bank CMO Erin Pryor.
Stryker-Munley Group is named public relations and communications agency of record for Woodbridge International, a global mergers and acquisition firm. SMG will manage all public relations, outside communications and media relations, develop content for trade media and social media channels, and work with related associations and organizations to share additional content and manage speaking opportunities. With offices in the United States and Cape Town South Africa, Woodbridge International has developed a proprietary marketing-centered approach to selling businesses in up and down markets.