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Hemsworth Communications adds WaterWalk and South Fulton Convention and Visitors Bureau to its roster of travel & tourism clients. The agency is responsible for driving national public relations efforts for both new clients, including the development of strategic media relations campaigns and implementation of programs to increase brand awareness such as industry awards, thought leadership and special events. For WaterWalk, which operates extended-stay and all-suite hotel concepts, Hemsworth’s work will include planning, facilitating and promoting the grand opening of each of the company’s new properties. Hemsworth will work alongside the South Fulton CVB team, which promotes the suburban Atlanta city, to craft public relations and social media campaigns that promote the city as a warm, welcoming, undiscovered travel destination.
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Mindgruve picks up First Horizon Bank. The agency will lead First Horizon’s creative, web presence, digital media, analytics and public relations. Headquartered in Memphis, First Horizon Bank operates in 12 states across the southern U.S., offering commercial, private banking, consumer, small business, wealth and trust management, retail brokerage, capital markets, fixed income, mortgage, and title insurance services. "We selected Mindgruve because they have a full service, marketing and technology capability with deep financial services experience," said First Horizon Bank CMO Erin Pryor.
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Stryker-Munley Group is named public relations and communications agency of record for Woodbridge International, a global mergers and acquisition firm. SMG will manage all public relations, outside communications and media relations, develop content for trade media and social media channels, and work with related associations and organizations to share additional content and manage speaking opportunities. With offices in the United States and Cape Town South Africa, Woodbridge International has developed a proprietary marketing-centered approach to selling businesses in up and down markets.
The Point PR, a travel and hospitality agency, wins AOR status for the Fairmont Scottsdale Princess and the Limelight Hotels collection... The Door, Dolphin unit, is named US agency for Kewpie Americas, a Japanese mayonnaise and condiment brand... Akimbo Communications is engaged as PR AOR for Seirus Innovation, which offers clothing focused on cold-weather comfort and outdoor performance.
Padilla is picked by performance supplement brand Ambrosia Collective to launch Planta Powered by Solein... Diffusion gets AOR duties for Mondo Robotics, which develops consumer robotics products designed to integrate seamlessly into daily life... Redpoint signs on as North American PR representative for Setouchi DMO, which promotes travel to the western Japan region... Campstories lands Sojourn Lodging, a family-owned tiny home resort in the foothills of the Smoky Mountains.
Scout Lab gets AOR duties for JoeyCo, a platform that connects older adults with younger people seeking affordable housing support... McLean Media picks up OpenRoad Insurance, which covers classic and collector vehicles and related coverages... 5WPR lands Novo, a financial platform for independent business owners... Colangelo & Partners wins Finger Lakes Wine Alliance.
Diffusion is appointed PR agency of record for Mellow Sleep, a sleep and home brand that had more than $100 million in sales within its first nine months... The Blueshirt Group is selected to lead the investor relations and financial communication programs for Enablence Technologies, which supplies planar lightwave circuit optical chips for datacom, telecommunications, artificial intelligence, and advanced vision applications... Wise Up PR lands Lite Coms, which designs and manufactures advanced tactical satellite communications terminals for defense and government applications.
TURNER comes on board as the first PR AOR for Overseas Adventure Travel, which specializes in a small-group land and small-ship adventures for the 50 and over crowd... FINN Partners lands Langham Hospitality Group, manager of The Langham, Custom House, Bangkok, which is launching later this year... Hannah Cranston Media picks up NULASTIN, a beauty company that offers elastin replenishment products for hair, lashes, brows and skin.
