South Korea has hired Qorvis to handle PR, strategic communications and media management services.
The Publicis Groupe unit has a five-month contract valued at $175K.
Qorvis CEO Michael Petruzzelo and senior VP Brad Klapper are among the six-member Korea team.
The firm reports to Chang Woo Lee, first secretary at Korea’s DC embassy.
South Korea scrambled jets on Oct. 13 after North Korean warplanes flew close to the demilitarized zone between the countries.
The regime of Kim Jong Un, which is celebrating its tenth anniversary, launched a ballistic missile into the Sea of Japan on Oct. 14. It has launched more than 40 missiles this year.
Kim has declared that North Korea’s nuclear forces are fully prepared for “actual war.”