Warren Fernandez, editor of Singapore’s The Straits Times English language media company, is joining Edelman on Oct. 25 as CEO of its Asia Pacific network of 21 offices and 1,300 staffers.
He succeeds Stephen Kehoe, who departed in June.
Dave Samson, vice chairman of corporate affairs, has been running the APAC group on an interim basis.
Fernandez will report to COO Matt Harrington.
He joined the The Straits Times in 1990 as a political editor. Fernandez rose to deputy editor before exiting to Royal Dutch Shell in 2008 and rejoining the paper in 2012.
Currently, Fernandez is president of the World Editors Forum, a global network of print/digital professionals.
Harrington said Fernandez’s “deep understanding of the news and media ecosystem and his experience transforming a news outlet into an integrated multi-media content platform will be a tremendous value-add to clients and our own insights and capabilities.”