BGR Government Affairs is providing strategic counsel and advocacy services to insurer Transamerica Cos. on issues related to retirement products.

The Baltimore-based company unveiled a new program on Oct. 13 that waives administrative and participant fees on employee retirement and health plans for small businesses.

Maya Seiden, co-head of BGR’s international and trade practice, and Andy Lewin, co-head of the financial services group, handle the Transamerica account.

She worked in the Clinton and Obama administrations and was VP of strategy and business development at BlackRock before joining BGR.

He was legislative director for Rep. Max Sandlin (D-TX) and assistant VP for government and industry affairs at Zurich Financial Services.

Transamerica is owned by Netherlands-based Aegon plc.

In September, Transamerica named Maurice Perkins its first corporate affairs officer to advance thought leadership, global government affairs, corporate communications and brand engagement.

Based in DC, Perkins reports to Transamerica CEO Will Fuller and Aegon general counsel Onno van Klinken.