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The Pollack Group is retained by Linqto, a global private markets investment platform, to increase Linqto’s brand awareness in the fintech and investment sectors. The agency will focus on earned media relations and thought leadership authorship, as well as content creation through the agency’s video and digital services. Launched in 2020, the company says it empowers individual and institutional accredited investors to make liquid investments in innovative private companies. “They understand how to raise the awareness of our platform in the ever-evolving fintech and investment space because they have the experience to help us develop an engaging strategy,” said Linqto chief revenue officer Leo LaForce.
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Colangelo & Partners lands New Frontier Wine Co. The agency will develop and execute a comprehensive communications strategy targeted to key media, trade and consumer stakeholders, focusing on engaging new and current consumers through strategic media relations, social media, events and partnerships. Colangelo & Partners will work on a range of traditional and new media activities across New Frontier Wine Co.’s 44 global brands. “We are excited to partner with Colangelo & Partners and reintroduce New Frontier Wine Co.’s collection of brands from some of the best vineyards and winemakers in the world to consumers across the country,” said New Frontier Wine Co. managing director Jim Silver.
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Adam Ritchie Brand Direction is working as PR agency for the inaugural Masters of Scale Summit, which is taking place Oct. 18-20 at the Presidio Theatre and surrounding campus in San Francisco. The Summit brings together forward-thinking, fast-scaling business leaders in an environment designed to cultivate innovation, acceleration and co-elevation. Speakers include Bill Gates, Tyra Banks, Tyler Perry, Netflix CEO Ted Sarandos, Airbnb CEO Brian Chesky and Uber CEO Dara Khosrowshahi.
Thunderly, a Dallas-based franchise marketing agency, picks up Bojangles, a Southern restaurant brand known for its bold flavors and loyal following... Warschawski adds AOL duties for Gas Monkey Garage, an automotive brand offering custom vehicle builds, classic car restorations and high-performance muscle cars... JAM Collective wins Roark, a company that produces travel and lifestyle gear.
Babbit Bodner picks up Walk-On's Sports Bistreaux, a restaurant and sports bar with more than 70 locations across the country... Publicity for Good lands America’s Christian Credit Union, a faith-based financial institution serving more than 150,000 members nationwide... LDPR, a travel and lifestyle PR firm, is AOR for The Royal Sonesta Boston.
Krupp is named AOR for charity: water, a nonprofit organization bringing clean and safe drinking water to people around the world... IMAGINE PR lands North American PR duties for Phulay Bay, a Ritz-Carlton Reserve in Krabi, Thailand... The Consultancy PR picks upSimon Pearce, a line of handblown glass, handmade pottery, lighting and home décor... Pale Morning Media, which works with outdoor and active lifestyle brands, adds DKOTA Grizzly, a St. Louis-based company that makes casual lifestyle apparel.
IMAGINE PR picks up North American PR duties for Mount Med Resort, a medical spa in Austria’s Tyrolean Alps... Yodel Mobile, an app growth consultancy and marketing agency that is part of NP Digital, lands Royal Horticultural Society, the UK’s leading gardening charity... Darby Communications, which represents outdoor, hunting, fishing and endurance brands, is named PR agency of record for LOWA Boots, a producer of premium outdoor boots and shoes. 
SourceCode Communications picks up Breezy, an AI-powered workspace built for residential real estate professionals... CIIC PR is named U.S. and Canadian press office for the Hotel Cala di Volpe and Cervo Hotel, properties in northeastern Sardinia, Italy... Wilful, a London shop, lands climate action platform Ecologi.
