The Pollack Group is retained by Linqto, a global private markets investment platform, to increase Linqto’s brand awareness in the fintech and investment sectors. The agency will focus on earned media relations and thought leadership authorship, as well as content creation through the agency’s video and digital services. Launched in 2020, the company says it empowers individual and institutional accredited investors to make liquid investments in innovative private companies. “They understand how to raise the awareness of our platform in the ever-evolving fintech and investment space because they have the experience to help us develop an engaging strategy,” said Linqto chief revenue officer Leo LaForce.
Colangelo & Partners lands New Frontier Wine Co. The agency will develop and execute a comprehensive communications strategy targeted to key media, trade and consumer stakeholders, focusing on engaging new and current consumers through strategic media relations, social media, events and partnerships. Colangelo & Partners will work on a range of traditional and new media activities across New Frontier Wine Co.’s 44 global brands. “We are excited to partner with Colangelo & Partners and reintroduce New Frontier Wine Co.’s collection of brands from some of the best vineyards and winemakers in the world to consumers across the country,” said New Frontier Wine Co. managing director Jim Silver.
Adam Ritchie Brand Direction is working as PR agency for the inaugural Masters of Scale Summit, which is taking place Oct. 18-20 at the Presidio Theatre and surrounding campus in San Francisco. The Summit brings together forward-thinking, fast-scaling business leaders in an environment designed to cultivate innovation, acceleration and co-elevation. Speakers include Bill Gates, Tyra Banks, Tyler Perry, Netflix CEO Ted Sarandos, Airbnb CEO Brian Chesky and Uber CEO Dara Khosrowshahi.