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The Pollack Group is retained by Linqto, a global private markets investment platform, to increase Linqto’s brand awareness in the fintech and investment sectors. The agency will focus on earned media relations and thought leadership authorship, as well as content creation through the agency’s video and digital services. Launched in 2020, the company says it empowers individual and institutional accredited investors to make liquid investments in innovative private companies. “They understand how to raise the awareness of our platform in the ever-evolving fintech and investment space because they have the experience to help us develop an engaging strategy,” said Linqto chief revenue officer Leo LaForce.
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Colangelo & Partners lands New Frontier Wine Co. The agency will develop and execute a comprehensive communications strategy targeted to key media, trade and consumer stakeholders, focusing on engaging new and current consumers through strategic media relations, social media, events and partnerships. Colangelo & Partners will work on a range of traditional and new media activities across New Frontier Wine Co.’s 44 global brands. “We are excited to partner with Colangelo & Partners and reintroduce New Frontier Wine Co.’s collection of brands from some of the best vineyards and winemakers in the world to consumers across the country,” said New Frontier Wine Co. managing director Jim Silver.
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Adam Ritchie Brand Direction is working as PR agency for the inaugural Masters of Scale Summit, which is taking place Oct. 18-20 at the Presidio Theatre and surrounding campus in San Francisco. The Summit brings together forward-thinking, fast-scaling business leaders in an environment designed to cultivate innovation, acceleration and co-elevation. Speakers include Bill Gates, Tyra Banks, Tyler Perry, Netflix CEO Ted Sarandos, Airbnb CEO Brian Chesky and Uber CEO Dara Khosrowshahi.
FleishmanHillard is named strategic communications consultancy for the Bay Area Host Committee... Kite Hill is named PR partner for the Artist and the Machine summit, which till take place Nov. 19 in Los Angeles... Alliance Connection, a Detroit-based agency that specializes in all-inclusive resorts, travel and hospitality, wins Elite Island Resorts with properties in Antigua, Barbados and Panama.
Merlot Marketing is named agency of record for Nichiha USA, a manufacturer of building material solutions... Sally Beauty, the consumer retail division of parent company Sally Beauty Holdings, appoints Creative Media Marketing as its public relations agency of record... Doner comes on board as agency of record for Rush Street Gaming, which operates Rivers Casino locations in Pittsburgh; Philadelphia; Des Plaines, IL; Portsmouth, VA; and Schenectady, NY.
JPR Group picks up Kimmel Architecture (formerly Kimmel-Bogrette Architecture + Site) to establish a presence in the senior living marketplace... RG2 Communications, adds Pollini at Ladbroke Hall, an Italian restaurant that is part of the 43,000 sq.-ft. Edwardian landmark, which presents live music, contemporary art, dance and gastronomy... M&C Communications assumes PR duties for Hope for Stomach Cancer nonprofit group.
Konnect Agency connects with Crescent Hotels & Resorts... FleishmanHillard specialty agency Methods+Mastery’s "Team BDG” comes on board as agency of record for Blue Diamond Growers... The Lacek Group, a loyalty, CRM and brand marketing agency that is part of Ogilvy One, picks up FNBO financial services outfit.
Rubenstein Public Relations works to burnish the legacy of Manhattan’s Riverside Memorial Chapel as a 
