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The Pollack Group is retained by Linqto, a global private markets investment platform, to increase Linqto’s brand awareness in the fintech and investment sectors. The agency will focus on earned media relations and thought leadership authorship, as well as content creation through the agency’s video and digital services. Launched in 2020, the company says it empowers individual and institutional accredited investors to make liquid investments in innovative private companies. “They understand how to raise the awareness of our platform in the ever-evolving fintech and investment space because they have the experience to help us develop an engaging strategy,” said Linqto chief revenue officer Leo LaForce.
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Colangelo & Partners lands New Frontier Wine Co. The agency will develop and execute a comprehensive communications strategy targeted to key media, trade and consumer stakeholders, focusing on engaging new and current consumers through strategic media relations, social media, events and partnerships. Colangelo & Partners will work on a range of traditional and new media activities across New Frontier Wine Co.’s 44 global brands. “We are excited to partner with Colangelo & Partners and reintroduce New Frontier Wine Co.’s collection of brands from some of the best vineyards and winemakers in the world to consumers across the country,” said New Frontier Wine Co. managing director Jim Silver.
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Adam Ritchie Brand Direction is working as PR agency for the inaugural Masters of Scale Summit, which is taking place Oct. 18-20 at the Presidio Theatre and surrounding campus in San Francisco. The Summit brings together forward-thinking, fast-scaling business leaders in an environment designed to cultivate innovation, acceleration and co-elevation. Speakers include Bill Gates, Tyra Banks, Tyler Perry, Netflix CEO Ted Sarandos, Airbnb CEO Brian Chesky and Uber CEO Dara Khosrowshahi.
MZ Group is selected to lead a strategic investor relations and financial communications program across all key markets for Playboy... Marketbridge is named B2B agency of record for the commercial display and IT solutions division of LG Electronics USA... ChizSix Marketing & Media, a Toronto-based firm, picks up Sakar, which licenses over forty major entertainment and lifestyle brands across sectors including digital cameras, drones, audio products and skateboards. 
The Pollack Group is named national PR partner for CrossFit.... Tier One Partners is engaged by Apex Fintech Solutions to amplify brand awareness, elevate executive thought leadership, and position Apex as a leading voice in the global financial technology ecosystem... CIIC PR is appointed agency of record for Aimbridge All-Inclusive, which has properties throughout North America.
Nicholas & Lence Communications handles PR for NYC Winter Outing... Burson is appointed to lead integrated communications for the Norwegian Seafood Council in Japan... McLean Media lands Lofty Pops, a Michigan-based handcrafted ice pop brand... Xhibition teams with Zambia Luxury Lodge Collection, a portfolio of luxury safari lodges.
Plus Communications, a well-connected Republican shop, signs a six-month pact to provide PR services to Israel’s Ministry of Finance.
Notified renews its exclusive partnership with Nasdaq... Marketing Maven is selected to lead messaging development and media outreach for KoreInside... Ripley PR, which works with clients in the skilled trades, B2B tech and manufacturing sectors, wins PR duties for ServiceForge.
