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Matter Communications adds security and compliance automation platform Drata to its roster of cybersecurity clients. Matter will be providing PR and thought leadership services for the platform, which continuously monitors and collects evidence of a company’s security controls to ensure audit readiness. “We partnered with Matter because we needed an agency that understands our business, is steeped in security and compliance, and can deliver results quickly,” said Drata vp of marketing Sarah Lubeck. Matter has recently made several other additions to its cybersecurity roster as well, including ABS Group, a risk management company; Beyond Identity, which provides unphishable multi-factor authentication solutions; and email and collaboration security company Mimecast.
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House of Success PR, which works with clients in the beauty and lifestyle space, signs on with Firstline Brands, a manufacturer of beauty and grooming styling tools and accessories. The agency will drive Firstline’s national PR efforts through strategic media relations, influencer partnerships and creative campaigns and executive thought leadership. Firstline, a Black-owned company founded in 1986, is focused on accommodating the often-overlooked haircare needs of multicultural groups and hair types.
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Markacy is named agency of record for Scheid Family Wines. The agency will work to drive growth for several of Scheid’s key brands and create a unified digital go-to-market strategy for the Scheid organization. It will also develop a multi-channel integrated program to expand Scheid’s direct-to-consumer footprint. “What stood out to us about Markacy was their finance-first, strategic approach. It was clear they would be a partner to help us connect marketing investments back to our P&L objectives and think not only about the tactics but also help us outline a holistic direct-to-consumer strategy,” said Scheid Family Wines CMO Sylvia Bronson.
Ilex Content Strategies collects Contrivian, a tech company providing intelligent mission-critical connectivity... Astonish Media Group comes on board as agency of record for Sioux Honey Association Co-op, the nation’s only beekeeper-owned honey cooperative... Prism PR signs on to work with CareScout, a Genworth Financial unit... RG2 Communications lands Jacobsen Studio, an architecture studio recognized for its site-specific approach to contemporary design.
Rosen Group to bolster media visibility of Kustom Entertainment, a live event production and ticketing technology company... LDPR lands AOR duties for Windjammer Landing Resort & Residences, a Caribbean resort set along the shores of Labrelotte Bay in St. Lucia... Vitamin, a Baltimore-based shop, picks up The Mood Center, a mental health practice specializing in neurotherapy treatments for depression and related conditions.
Orchestra is selected as US strategic public relations agency of record for the US Soccer Federation... SourceCode Communications comes on board as agency of record for golf game tracking platform Arccos Golf, the Official Game Tracker of the PGA TOUR... Cherish PR, part of The Wilful Group, is named PR agency in the UK for global tech and lifestyle accessories brand CASETiFY.
CIIC PR picks up PR duties for NUBA Travel, a luxury travel design company specializing in curated journeys around the world... Magrino PR gains AOR status for M Social New York Downtown, a hotel that opened in Lower Manhattan... RG2 Communications checks in at Hotel Milu Florence.
Red Lorry Yellow Lorry is named U.S. PR agency of record for Unibeam, which provides SIM-based authentication... MiiR, a Seattle-based lifestyle brand that produces premium drinkware, selects Colorado-based integrated marketing agency rygr to lead its public relations efforts... Rubenstein Public Relations signs on to work with Copper Intelligence, an exploration company advancing high-grade copper and cobalt assets in the Democratic Republic of Congo.
