Matter Communications adds security and compliance automation platform Drata to its roster of cybersecurity clients. Matter will be providing PR and thought leadership services for the platform, which continuously monitors and collects evidence of a company’s security controls to ensure audit readiness. “We partnered with Matter because we needed an agency that understands our business, is steeped in security and compliance, and can deliver results quickly,” said Drata vp of marketing Sarah Lubeck. Matter has recently made several other additions to its cybersecurity roster as well, including ABS Group, a risk management company; Beyond Identity, which provides unphishable multi-factor authentication solutions; and email and collaboration security company Mimecast.


House of Success PR, which works with clients in the beauty and lifestyle space, signs on with Firstline Brands, a manufacturer of beauty and grooming styling tools and accessories. The agency will drive Firstline’s national PR efforts through strategic media relations, influencer partnerships and creative campaigns and executive thought leadership. Firstline, a Black-owned company founded in 1986, is focused on accommodating the often-overlooked haircare needs of multicultural groups and hair types.


Markacy is named agency of record for Scheid Family Wines. The agency will work to drive growth for several of Scheid’s key brands and create a unified digital go-to-market strategy for the Scheid organization. It will also develop a multi-channel integrated program to expand Scheid’s direct-to-consumer footprint. “What stood out to us about Markacy was their finance-first, strategic approach. It was clear they would be a partner to help us connect marketing investments back to our P&L objectives and think not only about the tactics but also help us outline a holistic direct-to-consumer strategy,” said Scheid Family Wines CMO Sylvia Bronson.