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Matter Communications adds security and compliance automation platform Drata to its roster of cybersecurity clients. Matter will be providing PR and thought leadership services for the platform, which continuously monitors and collects evidence of a company’s security controls to ensure audit readiness. “We partnered with Matter because we needed an agency that understands our business, is steeped in security and compliance, and can deliver results quickly,” said Drata vp of marketing Sarah Lubeck. Matter has recently made several other additions to its cybersecurity roster as well, including ABS Group, a risk management company; Beyond Identity, which provides unphishable multi-factor authentication solutions; and email and collaboration security company Mimecast.
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House of Success PR, which works with clients in the beauty and lifestyle space, signs on with Firstline Brands, a manufacturer of beauty and grooming styling tools and accessories. The agency will drive Firstline’s national PR efforts through strategic media relations, influencer partnerships and creative campaigns and executive thought leadership. Firstline, a Black-owned company founded in 1986, is focused on accommodating the often-overlooked haircare needs of multicultural groups and hair types.
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Markacy is named agency of record for Scheid Family Wines. The agency will work to drive growth for several of Scheid’s key brands and create a unified digital go-to-market strategy for the Scheid organization. It will also develop a multi-channel integrated program to expand Scheid’s direct-to-consumer footprint. “What stood out to us about Markacy was their finance-first, strategic approach. It was clear they would be a partner to help us connect marketing investments back to our P&L objectives and think not only about the tactics but also help us outline a holistic direct-to-consumer strategy,” said Scheid Family Wines CMO Sylvia Bronson.
BPCM is appointed agency of record for two of Champagne’s most distinguished houses, Krug and Ruinart... Santa Cruz Communications, which specializes in the U.S. Hispanic market, marks its 25th consecutive year working with the Billboard Latin Music Awards on Telemundo as PR AOR.. Forte Mare PR lands Woolly Clothing Co., a Seattle-born maker of merino wool basics.
Evocati PR, a purpose-driven PR and marketing firm, picks up Bioservo, a Dallas-based medical technology company specializing in soft assistive devices.... The Point PR, a travel and hospitality agency, lands Aspen Snowmass and Park Hyatt Riviera Maya... Hannah Cranston Media comes on board for Brightland, a California-based producer of olive oils, vinegars and honeys. 
Rubenstein Public Relations picks up OS Therapies, which offers gene-edited, Listeria-based cancer immunotherapies... Brandman adds Lough Eske Castle, a five-star Castle hotel and gateway in Donegal, Ireland... LRJ PR & Communications lands Case-Mate, a company whose products range from phone cases to a curated line of such accessories as beach bags.
Hemsworth is named PR agency of record for enterprise travel technology company Revelex... Bolt PR comes on board as PR agency of record for Lexar, which provides high-performance memory and storage for consumers, creators and professionals who capture, store and move data... The Wilful Group is engaged to support the UK launch of refurbed, one of Europe’s leading marketplaces for professionally refurbished products.
The Uptown Agency is named agency of record for USA Bobsled/Skeleton, the national governing body for the bobsled and skeleton in the US... SPM Communications adds L&L Hawaiian Barbecue, Sunfly and Puttery to its client roster... Grant PR, which has handled such clients as 3M, Empire State Realty Trust and WNET Thirteen, signs on commercial retail real estate brokerage firm Rova.re.
