Stagwell acquires Epicenter Experience, an enterprise software company that leverages mobile and location data to map and sequence complex consumer behavior patterns. Epicenter will become part of the Stagwell Marketing Cloud, the company’s proprietary suite of software-as-a-service and data-as-a-service products built for in-house marketing teams. Epicenter’s cloud-based technology, The People Platform, allows companies to communicate with specific groups of consumers to receive additional direct response or to deliver personalized messaging or value at scale. “With The People Platform, we’ve built a tool that provides contextual awareness and behavioral understanding on a granular level, providing our clients with a connective tissue that they’ve come to view as a ‘currency service,’” said Epicenter Experience CEO and co-founder Paul Krasinski. “We look forward to enhancing the SMC with this technology.”
Sloane & Company is opening an office in South Florida. Managing director Lauren Nussbaum will serve as head of the South Florida office, and VP Sarah Braunstein will be the office’s deputy head. Both are based in the Miami area. The agency says that the new office will help it better serve clients in the financial services, technology and healthcare industries, all of which have a rapidly expanding presence in the region. “South Florida has become a hub to large and midsize financial services firms, tech startups, key advisors to corporate America and the Latin America region, and many others, and we look forward to Miami becoming a significant office for us,” said Darren Brandt and Whit Clay, co-CEOs of Sloane & Company.
MAD Global Strategy is launching a Pittsburgh operation. The Summit, NJ, based agency, which was founded in 2021, also opened a Columbus outpost in June. The Pittsburgh office will be led by Buonomo Group founder Frank Buonomo, who in addition to serving as vice president, of public affairs at Dollar Bank, has held senior communications and operations roles for the Pittsburgh Penguins, Minnesota Wild, St. Louis Blues, Nashville Predators and New York Rangers. Also joining the firm as a senior vice president is Mountain Lakes, NJ councilwoman Audrey Lane.
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