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Stagwell acquires Epicenter Experience, an enterprise software company that leverages mobile and location data to map and sequence complex consumer behavior patterns. Epicenter will become part of the Stagwell Marketing Cloud, the company’s proprietary suite of software-as-a-service and data-as-a-service products built for in-house marketing teams. Epicenter’s cloud-based technology, The People Platform, allows companies to communicate with specific groups of consumers to receive additional direct response or to deliver personalized messaging or value at scale. “With The People Platform, we’ve built a tool that provides contextual awareness and behavioral understanding on a granular level, providing our clients with a connective tissue that they’ve come to view as a ‘currency service,’” said Epicenter Experience CEO and co-founder Paul Krasinski. “We look forward to enhancing the SMC with this technology.”
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Sloane & Company is opening an office in South Florida. Managing director Lauren Nussbaum will serve as head of the South Florida office, and VP Sarah Braunstein will be the office’s deputy head. Both are based in the Miami area. The agency says that the new office will help it better serve clients in the financial services, technology and healthcare industries, all of which have a rapidly expanding presence in the region. “South Florida has become a hub to large and midsize financial services firms, tech startups, key advisors to corporate America and the Latin America region, and many others, and we look forward to Miami becoming a significant office for us,” said Darren Brandt and Whit Clay, co-CEOs of Sloane & Company.
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MAD Global Strategy is launching a Pittsburgh operation. The Summit, NJ, based agency, which was founded in 2021, also opened a Columbus outpost in June. The Pittsburgh office will be led by Buonomo Group founder Frank Buonomo, who in addition to serving as vice president, of public affairs at Dollar Bank, has held senior communications and operations roles for the Pittsburgh Penguins, Minnesota Wild, St. Louis Blues, Nashville Predators and New York Rangers. Also joining the firm as a senior vice president is Mountain Lakes, NJ councilwoman Audrey Lane.
Public Inc., a social impact agency based in Toronto and New York, acquires Rocket Social Impact, an advisory firm that works with nonprofit and corporate social impact organizations... Ruder Finn launches “What’s Next: The Ruder Finn Podcast,” a new platform hosted by CEO Kathy Bloomgarden... Crowe PR joins United Partners Network, a network of independent PR agencies with members across more than 65 markets worldwide.
Ruder Finn launches rf.Voices, an integrated influence offering that brings together AI-powered influencer marketing, customer advocacy and paid amplification under one measurable framework... The Pollack Group is accepting applications through March 31 for The Big Red Grant, a $40,000 pro bono strategic PR and marketing engagement program awarded to a nonprofit organization ready for growth... D S Simon Media releases a report that says almost seven in ten producers (68 percent) are more interested in airing a story when they know it has been optimized for AI.
Precision Strategies, an integrated strategy and marketing agency with offices in Washington and New York, acquires Firehouse Strategies, a DC-based public affairs firm... AVENIR GLOBAL acquires London-based Thinks Insight & Strategy... Good Company, which bills itself as a “cultural engineering firm,” is launched by DJ Hardy, a veteran of Johannesburg-based communications consultancy arxna and M&C Saatchi Sport & Entertainment and Casey Stickles, who has worked at 5WPR, Rubenstein and MWW.
PSC (Princeton Strategic Communications) acquires Nonprofit Partners... CG Life launches 24/364, a cultural brand platform intended to drive awareness, connection and action aimed at keeping rare disease at the forefront of the health and social conversation... Interluxe Group, which focuses on brand experiences and in-person activations; Quinn, a strategic communications agency; and media and digital agency North & Warren are uniting under the Interluxe Group banner.
KITH, which provides corporate reputation and crisis preparation services, is now owned by CEO Stephanie Craig, who has been with the firm since 2021... The Marketing Cloud, a part of Stagwell, introduces several expansions to Agent Cloud, the platform it launched in October 2025 to simplify access to its AI tools and marketing assistants.... Notified launches its AI Press Release Optimizer.
