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Stagwell acquires Epicenter Experience, an enterprise software company that leverages mobile and location data to map and sequence complex consumer behavior patterns. Epicenter will become part of the Stagwell Marketing Cloud, the company’s proprietary suite of software-as-a-service and data-as-a-service products built for in-house marketing teams. Epicenter’s cloud-based technology, The People Platform, allows companies to communicate with specific groups of consumers to receive additional direct response or to deliver personalized messaging or value at scale. “With The People Platform, we’ve built a tool that provides contextual awareness and behavioral understanding on a granular level, providing our clients with a connective tissue that they’ve come to view as a ‘currency service,’” said Epicenter Experience CEO and co-founder Paul Krasinski. “We look forward to enhancing the SMC with this technology.”
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Sloane & Company is opening an office in South Florida. Managing director Lauren Nussbaum will serve as head of the South Florida office, and VP Sarah Braunstein will be the office’s deputy head. Both are based in the Miami area. The agency says that the new office will help it better serve clients in the financial services, technology and healthcare industries, all of which have a rapidly expanding presence in the region. “South Florida has become a hub to large and midsize financial services firms, tech startups, key advisors to corporate America and the Latin America region, and many others, and we look forward to Miami becoming a significant office for us,” said Darren Brandt and Whit Clay, co-CEOs of Sloane & Company.
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MAD Global Strategy is launching a Pittsburgh operation. The Summit, NJ, based agency, which was founded in 2021, also opened a Columbus outpost in June. The Pittsburgh office will be led by Buonomo Group founder Frank Buonomo, who in addition to serving as vice president, of public affairs at Dollar Bank, has held senior communications and operations roles for the Pittsburgh Penguins, Minnesota Wild, St. Louis Blues, Nashville Predators and New York Rangers. Also joining the firm as a senior vice president is Mountain Lakes, NJ councilwoman Audrey Lane.
SourceCode Communications launches SourceCode Germany, establishing the agency's first office in continental Europe... Clario Group acquires Ted Miller Group, a Miami-founded agency focused on clients in the technology, travel & leisure and financial services sectors... Global Situation Room’s Global Risk Advisory Council is hosting a July 23 webinar that will go over the results of its new Reputation Risk Index.
Havas acquires MUT, a Barcelona-based firm focused on experiential marketing and sustainable events... IPREX lauches its AI Task Force...D S Simon Media, one of the first companies to produce a satellite media tour, celebrates its 40th anniversary... Washington Women in Public Relations is sponsoring an event that shows communications pros who work with associations how they can get their messages across clearly, credibly and courageously. “How Associations Lead with Strategic Storytelling,” at 6 p.m. on July 16.
TEAM LEWIS starts up its AI Practice... Thunderly launches a year-long storytelling campaign focused on how franchising can provide a pathway to business ownership... JIN, a European communications consulting group, introduces "AI Campaigning", a corporate offering designed to model and anticipate stakeholder behavior.
Karsh Hagan and Madden Media join forces as KHM... Endeavor Communications opens an office in the Harbor Point neighborhood of Stamford, CT... Big Red Oak, a Toronto-based communications firm, and D.C. area-based PA firm New Hill Consulting have launched a joint service exclusively for companies in the nuclear energy sector... The Pollack Group has partnered with Brandi AI, a platform for enterprise brand intelligence, AI visibility and Generative Engine Optimization.
Real Chemistry acquires Spurwing Communications, which advises pharmaceutical and healthcare organizations—as well as clients across a broader range of industries—throughout APAC... 5W AI Communications (5WPR) is moving its headquarters from New York to Florida (Miami, Tampa)... Valence Communications, which will focus on biopharmaceutical companies, launches under Matt Middleman, who was founder and CEO at LifeSci Communications.
