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The Next Practices Group adds content intelligence and strategy company Content Science to its network of companies. Content Science founder and president Colleen Jones will join NPG. The acquisition is intended to give NPG clients access to an expanded team of content analysts, designers, writers, developers, and strategists. Jones has led strategic initiatives for clients including Dell, The Home Depot, and Centers for Disease Control and Prevention. She also developed ContentWRX, a platform to evaluate content effectiveness. “Content Science’s unique expertise, proven methods, award-winning results, and entrepreneurial mindset will further unlock all of our firms and capabilities for creating content that matters,” said NPG founder and chair Bob Pearson.
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Beuerman Miller Fitzgerald, Inc., a New Orleans-based public relations, marketing and advertising agency and member of IPREX, acquires Bond Moroch. The acquisition involves the transition of approximately a dozen existing Bond clients. It provides BMF with additional strength in mainstream public relations and marketing, including food and beverage, hospitality, and arts and culture. “Bond’s portfolio of clients is an excellent fit with ours and enhances our national and international client base with a rich New Orleans cultural focus,” said Virginia Miller, who owns BMF along with Greg Beuerman.
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Crosby Marketing Communications recently held its tenth annual Inspiring Actions That Matter Day of Service. Since the program’s start in 2013, the firm has donated a total of 4,012 hours of employee time and $141,600 to support local nonprofits and charities. This year, 102 Crosby employees spent the day working with two local charities, performing 612 hours of volunteer service, and the firm donated $5,000 to each organization for a total of $10,000. The charities were: Light House in Maryland’s Anne Arundel County, which helps rebuild people’s lives by providing shelter and services to prevent homelessness and empower people as they transition toward employment, housing and self-sufficiency; and Second Chance in Baltimore, which retrains and creates employment for displaced and unemployed workers by repurposing reclaimed building materials and then selling them.
Caster Communications is acquired by long-time agency leaders Alexandra Crabb and Peter Girard... DiGennaro Communications launches The Authority Studio, a freestanding content strategy and production offering... The Brandman Agency, which specializes in luxury travel and lifestyle, rebrands as Brandman.
Public Inc., a social impact agency based in Toronto and New York, acquires Rocket Social Impact, an advisory firm that works with nonprofit and corporate social impact organizations... Ruder Finn launches “What’s Next: The Ruder Finn Podcast,” a new platform hosted by CEO Kathy Bloomgarden... Crowe PR joins United Partners Network, a network of independent PR agencies with members across more than 65 markets worldwide.
Ruder Finn launches rf.Voices, an integrated influence offering that brings together AI-powered influencer marketing, customer advocacy and paid amplification under one measurable framework... The Pollack Group is accepting applications through March 31 for The Big Red Grant, a $40,000 pro bono strategic PR and marketing engagement program awarded to a nonprofit organization ready for growth... D S Simon Media releases a report that says almost seven in ten producers (68 percent) are more interested in airing a story when they know it has been optimized for AI.
Precision Strategies, an integrated strategy and marketing agency with offices in Washington and New York, acquires Firehouse Strategies, a DC-based public affairs firm... AVENIR GLOBAL acquires London-based Thinks Insight & Strategy... Good Company, which bills itself as a “cultural engineering firm,” is launched by DJ Hardy, a veteran of Johannesburg-based communications consultancy arxna and M&C Saatchi Sport & Entertainment and Casey Stickles, who has worked at 5WPR, Rubenstein and MWW.
PSC (Princeton Strategic Communications) acquires Nonprofit Partners... CG Life launches 24/364, a cultural brand platform intended to drive awareness, connection and action aimed at keeping rare disease at the forefront of the health and social conversation... Interluxe Group, which focuses on brand experiences and in-person activations; Quinn, a strategic communications agency; and media and digital agency North & Warren are uniting under the Interluxe Group banner.
