The Next Practices Group adds content intelligence and strategy company Content Science to its network of companies. Content Science founder and president Colleen Jones will join NPG. The acquisition is intended to give NPG clients access to an expanded team of content analysts, designers, writers, developers, and strategists. Jones has led strategic initiatives for clients including Dell, The Home Depot, and Centers for Disease Control and Prevention. She also developed ContentWRX, a platform to evaluate content effectiveness. “Content Science’s unique expertise, proven methods, award-winning results, and entrepreneurial mindset will further unlock all of our firms and capabilities for creating content that matters,” said NPG founder and chair Bob Pearson.
Beuerman Miller Fitzgerald, Inc., a New Orleans-based public relations, marketing and advertising agency and member of IPREX, acquires Bond Moroch. The acquisition involves the transition of approximately a dozen existing Bond clients. It provides BMF with additional strength in mainstream public relations and marketing, including food and beverage, hospitality, and arts and culture. “Bond’s portfolio of clients is an excellent fit with ours and enhances our national and international client base with a rich New Orleans cultural focus,” said Virginia Miller, who owns BMF along with Greg Beuerman.
Crosby Marketing Communications recently held its tenth annual Inspiring Actions That Matter Day of Service. Since the program’s start in 2013, the firm has donated a total of 4,012 hours of employee time and $141,600 to support local nonprofits and charities. This year, 102 Crosby employees spent the day working with two local charities, performing 612 hours of volunteer service, and the firm donated $5,000 to each organization for a total of $10,000. The charities were: Light House in Maryland’s Anne Arundel County, which helps rebuild people’s lives by providing shelter and services to prevent homelessness and empower people as they transition toward employment, housing and self-sufficiency; and Second Chance in Baltimore, which retrains and creates employment for displaced and unemployed workers by repurposing reclaimed building materials and then selling them.