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Ruder Finn Interactive Asia is named the official marketing partner for the 11th Gay Games, which will be held in Hong Kong and Guadalajara, Mexico from Nov. 3-11, 2023. The agency will handle all aspects of the Gay Games Organizing Committee’s communications, including branding, media relations and social media. RFI Asia managing director David Ko has been appointed as director of marketing and communications for the Games. Originally scheduled to take place in Hong Kong in November of this year, the Games were postponed due to COVID-19 complications and travel restrictions. “Their communications expertise and background align well with the Games’ ambition to promote a diverse and inclusive society,” said co-chair of Gay Games Hong Kong Lisa Lam.
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Marino adds several women-led companies to its growing roster of cannabis clients. For Latina-owned puffware and smoking accessory brand House of Puff, Marino is tasked with building brand identity, creating buzz around new product launches, and establishing company founder Kristina Adduci as a leading expert voice in the cannabis and business world. Online CBD marketing platform Poplar has engaged the agency to elevate the brand’s visibility through strategic media relations and position founder Beryl Solomon as a leader of the opt-in movement on Long Island, where cannabis business owners are hoping to convince local municipalities to opt into retail cannabis sales. The agency is also working with Cann Strategy, Leafsheets and Cannaspire.
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We Are Rally and Lucky Break PR, both LGBTQ-owned and operated media, communications and events firms, are retained by the National LGBTQ Task Force to guide the organization as it marks its 50th anniversary year. The anniversary will officially kick off at the organization’s annual Creating Change conference, February 17-21, 2023, at the Hilton San Francisco Union Square. Thousands of LGBTQ+ and allied activists will come together in person for the first time since 2020. “Our firm has deep roots working on issues of importance to the LGBTQ community,” said Rally principal Manny Rivera. “Through this new partnership, we are excited to recognize the progress of the movement, while setting the groundwork for another momentous 50 years for the Task Force.”
Rubenstein Public Relations picks up OS Therapies, which offers gene-edited, Listeria-based cancer immunotherapies... Brandman adds Lough Eske Castle, a five-star Castle hotel and gateway in Donegal, Ireland... LRJ PR & Communications lands Case-Mate, a company whose products range from phone cases to a curated line of such accessories as beach bags.
Hemsworth is named PR agency of record for enterprise travel technology company Revelex... Bolt PR comes on board as PR agency of record for Lexar, which provides high-performance memory and storage for consumers, creators and professionals who capture, store and move data... The Wilful Group is engaged to support the UK launch of refurbed, one of Europe’s leading marketplaces for professionally refurbished products.
The Uptown Agency is named agency of record for USA Bobsled/Skeleton, the national governing body for the bobsled and skeleton in the US... SPM Communications adds L&L Hawaiian Barbecue, Sunfly and Puttery to its client roster... Grant PR, which has handled such clients as 3M, Empire State Realty Trust and WNET Thirteen, signs on commercial retail real estate brokerage firm Rova.re.
French/West/Vaughan is named agency of record for Carolina Performing Arts' inaugural "All. Together. Now." Festival, which will take place Feb. 19–21, 2027... Ruder Finn signs on as communications agency of record for Neurocrine Biosciences... Ripley PR is chosen to serve as the public relations agency of record for CAMP Digital, a digital marketing agency focused on the home service industry.
Red Lorry Yellow Lorry is named PR AOR in the U.S., UK, Germany, Austria and Switzerland for Flowable, developer of the Agentic Case Platform, which helps regulated organizations orchestrate AI agents while keeping humans in the loop... Moore is selected as brand AOR for the Alzheimer's Association... PhillComm Global, which specializes in emerging industries and new categories, is named AOR for AIGNCI, HIFI and Hypercall.
