The Cleveland Cavaliers name Susan Oguche EVP and CCO. Oguche most recently served as director, consumer product communications at Nike. She was previously head of communications at Sleep Number Corporation and has also held several senior communications posts at Procter & Gamble. In her new role, she will be responsible for the communications and public affairs strategy for the Cavaliers, as well as for Rock Entertainment Group and Rocket Mortgage FieldHouse. “Her well-rounded experience, strategic vision and passion for storytelling will have a positive impact on our business and brand,” said Cavaliers CEO Nic Barlage.
Konnect Agency appoints Ben Garnero as CMO. Garnero has held senior marketing and brand management positions at companies including Coca-Cola, Vitaminwater, KIND Snacks and Chef's Cut Real Jerky. He was most recently vp of marketing at Ellenos Greek Yogurt. At Konnect, Garnero will oversee the development and execution of comprehensive 360 marketing solutions for clients. "Ben brings deep experience in executing wildly successful digital and experiential campaigns as well as an insider's perspective on client communications and marketing from his years working at nationally recognized consumer brands," said Konnect Agency president Amanda Bialek.
42 West brings on Hilda Somarriba as VP in its Los Angeles entertainment marketing division, according to Deadline. Somarriba launched film PR and film marketing firm Prism Media Group in 2008 and has represented more than 100 films at film festivals, including Sundance, Berlin, Cannes and Toronto. Before forming Prism, she was a publicist at PMK/HBH and has also worked at HBO and Telemundo. “For ages, I’ve witnessed Hilda successfully guide indie filmmakers and their films from being festival unknowns to taking the awards stage. Her unrivaled passion and PR acumen are great assets for 42West,” said 42West president Annalee Paulo.