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| Susan Oguche |
The Cleveland Cavaliers name Susan Oguche EVP and CCO. Oguche most recently served as director, consumer product communications at Nike. She was previously head of communications at Sleep Number Corporation and has also held several senior communications posts at Procter & Gamble. In her new role, she will be responsible for the communications and public affairs strategy for the Cavaliers, as well as for Rock Entertainment Group and Rocket Mortgage FieldHouse. “Her well-rounded experience, strategic vision and passion for storytelling will have a positive impact on our business and brand,” said Cavaliers CEO Nic Barlage.
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| Ben Garnero |
Konnect Agency appoints Ben Garnero as CMO. Garnero has held senior marketing and brand management positions at companies including Coca-Cola, Vitaminwater, KIND Snacks and Chef's Cut Real Jerky. He was most recently vp of marketing at Ellenos Greek Yogurt. At Konnect, Garnero will oversee the development and execution of comprehensive 360 marketing solutions for clients. "Ben brings deep experience in executing wildly successful digital and experiential campaigns as well as an insider's perspective on client communications and marketing from his years working at nationally recognized consumer brands," said Konnect Agency president Amanda Bialek.
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| Hilda Somarriba |
42 West brings on Hilda Somarriba as VP in its Los Angeles entertainment marketing division, according to Deadline. Somarriba launched film PR and film marketing firm Prism Media Group in 2008 and has represented more than 100 films at film festivals, including Sundance, Berlin, Cannes and Toronto. Before forming Prism, she was a publicist at PMK/HBH and has also worked at HBO and Telemundo. “For ages, I’ve witnessed Hilda successfully guide indie filmmakers and their films from being festival unknowns to taking the awards stage. Her unrivaled passion and PR acumen are great assets for 42West,” said 42West president Annalee Paulo.
Stagwell has named Lena Petersen, a veteran of MediaLink, Starcom MediaVest and Leo Burnett, chief brand and communications officer.
Carrie Healey has joined the National Association of Broadcasters as VP communications. Most recently, she was program lead at Purple Strategies.
HAVAS Red names Adeena Fried EVP health & wellness, based in New York... Genius Sports Limited, a provider of real-time sports data, names Tony Marlow as CMO... Deerfield Group, which works with clients in the healthcare and life sciences sectors, promotes Bill Veltre to chief media officer... The Public Affairs Council brings on Monica Day as senior manager in its political affairs practice, Deanna Wisniewski as senior manager of communications and Sam Kasner as manager of events. 
Imre names Paulina De la Riva chief strategy officer. De la Riva joins the agency from Ogilvy Health, where she most recently served as EVP, strategy for North America... FNK IR, a strategic investor relations firm focused on smaller cap companies, brings on Greg McKinley as director, investor relations... Bear Icebox Communications, a Chicago-based firm, promotes Sean Wille to VP, strategy + operations... Abode Worldwide, a specialist firmthat works across hotels, short-term rentals and the wider serviced living sectors, appoints Kerry Wilson as chief operating officer.
Method Communications names Lexy King SVP to head up the agency’s new corporate communications specialist group... Five9, provider of the Intelligent CX Platform, appoints Jay Lee as chief marketing and growth officer... Sundial Media & Technology Group, which is the parent company of such brands as ESSENCE and Refinery29, appoints Amanda Butler as CMO.
