rbb Communications adds Emera Technologies and eCombustible Energy to its energy and renewables practice. The two are part of the practice’s commitment to marketing innovative renewable energy solutions. The agency’s work for the new clients will include media relations, paid digital/social, thought leadership, crisis/reputation management, ESG, creative services and predictive intelligence analytics. Emera Technologies is developing decarbonized, digital energy solutions such as BlockEnergy, the world’s first distributed renewable energy microgrid for new residential communities of all sizes. eCombustible Energy has created the next generation of 100 percent carbon-free, hydrogen-based fuel.
Crowe PR is now working with social wellness platform Vizer. The agency will handle media relations, thought leadership strategies and creative campaigns to build visibility for the company. Launched in 2019, the Vizer platform lets users convert workouts into community meals and rewards. Each day that a user reaches their fitness goal, they have the option to donate a meal through national food banks to someone in need at no cost through the free app. The workout also converts into reward points for the user that can be redeemed for products in digital, restaurant and retail spaces. “In addition to driving education and awareness, the Crowe team also utilizes Vizer as an internal workplace wellness tool to promote employee health and wellness,” said Vizer CEO Sam Pantazopoulos. “It is encouraging to align with organizations who not only share our vision of building a more equitable health and wellness world, but also actively foster whole-person health within their organization.”
Brandon gobbles up Idahoan Foods, a manufacturer of potato products. The agency will provide strategic, creative and community management support for Idahoan’s social needs as well as utilizing its in-house video and photography capabilities to provide content for the company and its social channels. “We are excited to partner with Brandon on our social media strategy and content,” said Idahoan Foods creative manager Jeffery Stafford.