Michelle Guida
Michelle Giuda

Michelle Giuda, Weber Shandwick's executive VP of geopolitical strategy & risk, will join the Krach Institute for Tech Diplomacy at Purdue University as its director on Nov. 1.

She will take over for Bonnie Glick, who headed the Institute, which promotes “tech statecraft," since its founding in Sept. 2021.

Prior to joining Weber Shandwick in 2013, Giuda was national press secretary for Newt Gingrich’s presidential run in 2012 and communications director for GOPAC.

She rose to senior VP global corporate communications before departing to the State Dept. as assistant secretary of state for public diplomacy and global PA in 2018.

At the State Dept., she restructured and modernized the propaganda unit.

Giuda rejoined the Interpublic unit in 2020.

In conjunction with Purdue, the Krach Institute works with diplomats and policymakers to help them understand the technologies that are vital for US foreign policy and national security.