WPP reported a 3.8 percent jump to $3.5B in adjusted like-for-like revenues as clients bolstered investments in marketing, ecommerce and digital transformation.
"It’s been another strong quarter for our public relations business, CEO Mark Reed told O'Dwyer's. "Each of BCW, FGS Global and Hill and Knowlton have seen strong demand from their clients for their expertise. It’s not a surprise given the talented people inside each firm, but reassuring nonetheless and a sign of the importance of managing reputation."
WPP bolstered the PR operation during the quarter via the acquisition of the JeffreyGroup, which has 330 people and a strong Latin American network.
Read said WPP chalked up $1.7B in net new business during the quarter, including assignments from SC Johnson, Nestle and Samsung.
He credits the new business success to strong creative work, strength in media and the ability to deliver integrated solutions to clients.
Read upped full-year guidance to 6.5-7.0 percent from 6.0-7.0 percent.