Weber Shandwick Paris has devised an awareness campaign aimed at normalizing breastfeeding in public spaces. “The uncover,” an optical illusion that can transform any person reading in public spaces into a breastfeeding mother, was designed to fit over magazines because they can be read anywhere — at the beach, on the subway, in the library or in a park. It also contains testimonies of parents and health professionals, with additional videos accessible by scanning a QR code. “The uncover” will be distributed in France and can be downloaded on www.uncover-project.com and used wherever women are harassed for breastfeeding in public spaces. The campaign is a collaboration between CoFam, a French advocacy organization; FRIDA, etc., a French maternity brand; MagicMaman, France’s leading parenting publication; and the breastfeeding collective Les Allaitantes des bancs publics. "At Frida, our mission has always been to help women feel free to breastfeed comfortably without hiding," explains Anne Greard and Caroline Berthou, the co-founders of Frida.
Clarity acquires Political Intelligence Ltd, the UK division of public affairs and strategic communications consultancy Political Intelligence. The independent Political Intelligence businesses in Belgium, Spain and Portugal are not part of this agreement and will continue to operate under the Political Intelligence brand, though they will continue to maintain a collaborative working relationship with Clarity. Political Intelligence founder and UK chairman Nicholas Lansman, as well as managing partner Philip Reid, will join Clarity to head up the offering and expand the practice under the leadership of Clarity president, global communications Rachel Gilley. The acquisition expands the company’s global headcount to 160. “Our clients need specialist expertise at the intersection between technology and policy, which the team at Political Intelligence UK brings,” says Clarity founder and CEO Sami McCabe.
Be—it Agency, based in Kyiv, Ukraine, is elected to membership in PROI Worldwide. Founded in 2003, Be—it Agency is part of the One Philosophy group, which includes centers of expertise in resilience consulting solutions, healthcare, public affairs, strategic communications, leadership consultancy, culture transformation and human-centered brands and solutions design. “In addition to the new business opportunities that we can develop with our new partners within and outside Ukraine, we see PROI membership as a chance to exchange knowledge and practices with a vibrant, dynamic and open PROI community that impressed us from the first acquaintance,” said Be—it Agency acting managing director Miroslava Gribova. PROI Worldwide global chair and Lambert Global chair Jeff Lambert added that “Ukraine was a key growth market for PROI prior to the war, and we believe working with a market leader like Be—it in the future will be an important resource for our partners and clients seeking to help rebuild the country in coming years.”