The most effective marketing communications programs are those where a brand’s perspective is seamlessly woven into the cultural conversation — and by extension, into the news cycle.
Tier One Partners’ Agile Insights and Analytics practice, which includes the agency’s program measurement function, identifies, and predicts emerging macro trends in-real time. With this knowledge, Tier One’s account teams craft strategies that authentically bring clients into the cultural conversation to boost brand awareness and keep them at the forefront.
We do this by:
- Listening: Being immersed in the topics driving news and social to identify commonalities that reveal what’s on the cusp
- Connecting: Drawing connections between trending topics and our clients through our deep knowledge of the news cycle and their business
- Applying: Executing ideas that bring clients into the zeitgeist
The latest product from the Agile Insights and Analytics is Tier One’s What’s Next, Now, a new monthly trends report.
What’s Next, Now leverages Tier One’s wide-reaching listening across earned and social media channels to offer actionable insights on how today’s trends present an opportunity to drive thought leadership and competitive advantage. The newsletter synthesizes emerging trends in Business & Finance, Technology, Media & Culture, Politics & Economics, and Climate, Health, & Science to deliver a cultural “crystal ball” that guides the development of effective and prescient brand marketing strategies.
The What’s Next, Now report is complementary to Tier One clients and available to others for a $1,200 annual fee via Substack. To check out What’s Next, Now, visit https://tieroneinsights.substack.com/.
Additionally, Tier One’s Agile Insights and Analytics team has launched a new ebook entitled, The Shifting Media Landscape: Where It's Headed Next. In today’s era of rapid transformation in the earned media landscape, the report looks at the most impactful trends and how brands can find organic ways to enter the cultural conversation, adapt to the changes, and remain agile. To download the ebook, visit https://www.tieronepr.com/the-shifting-media-landscape.
To learn more about how Tier One’s Agile Insights and Analytics practice can help your brand drive competitive advantage, contact Vice President and Agile Insights & Analytics Practice Lead Celena Fine at [email protected].