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| Tuwisha Rogers-Simpson |
Burrell Communications Group, a multicultural marketing communications agency, brings on Tuwisha Rogers-Simpson as VP of brand development. Rogers-Simpson was previously VP of brand and partnerships at the National Museum of African American Music. She has also served as VP, strategic partnerships at Urban One Media and is the founder of Wish Factor, a strategic relationship and purpose-driven marketing consulting enterprise. In her new role, Rogers-Simpson will guide the overall alignment of Burrell's business objectives and brand communications, while strengthening its position as a worldwide brand. “Her experience and expertise will contribute to our agency continuing to trailblaze in authentically connecting with Black audiences," said Burrell co-CEO Fay Fergusson.
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| Micha Hershman |
Heap, a digital analytics provider, names Micha Hershman as chief marketing officer. Hershman was most recently vp of marketing and brand design at digital workplace platform Envoy. Before that, he was head of marketing, North America for Eventbrite. At Heap, Hershman will be responsible for leveraging brand, product marketing, and demand generation to drive growth. “As an experienced, driven and emotionally intelligent marketing leader, Micha has a breadth of knowledge in growing success-driven teams that elevate brand awareness and go-to-market success,” said Heap CEO Ken Fine.
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| Melissa Edwards |
Dunn Pellier Media promotes Melissa Edwards to VP of publicity. Edwards previously served as senior publicist at the firm. In her new role, Edwards will focus on leading the culture, training, and development of the agency’s teams. She will manage and oversee its health and fitness PR accounts and activities. "In addition to her impeccable track record for garnering amazing results for clients, she is all things positive, kind, and cares about all things wellness,” said CEO Nicole Dunn Garay.
Seven Letter hires Allie Raffa, who was most recently White House correspondent for NBC News, as a senior director... Points of Light, an organization founded by President George H.W. Bush that is dedicated to volunteer service, names Jeff Zanelli as CMO... Frontieras North America, an energy and environmental technology company, appoints Nora Shepard as VP of communications.
Alcoa has named Emily Olson, who has more than 20 years of experience working in capital-intensive industries in the Americas, Europe and Asia, EVP & chief external affairs officer, effective April 6.
Longacre Square Partners has named Humza Vanderman partner and head of its London outpost as the financial communications firm expands into Europe.
FGS Global adds former Pfizer EVP and chief corporate affairs officer Sally Susman to its global executive board as an independent member, effective April 1... Codeword brings on Kim Baffi, who was previously Salesforce VP and creative director, as executive creative director... Amperity, an AI-powered customer data cloud, appoints Bridget Perry as CMO.
MOIA America, a Volkswagen Group of America subsidiary that develops and tests autonomous, all-electric ride-pooling vehicles, names Marcus Gamo head of U.S. communications... Continental Strategy brings on Francisco Petrirena as VP in its Miami office. Petrirena was previously chief of staff to former Miami city manager Art Noriega... MSQ Sport + Entertainment brings on Lauren Weil as EVP, Max Hirsch as VP of sponsorship, and Brooke Losee as VP.
