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| Tuwisha Rogers-Simpson |
Burrell Communications Group, a multicultural marketing communications agency, brings on Tuwisha Rogers-Simpson as VP of brand development. Rogers-Simpson was previously VP of brand and partnerships at the National Museum of African American Music. She has also served as VP, strategic partnerships at Urban One Media and is the founder of Wish Factor, a strategic relationship and purpose-driven marketing consulting enterprise. In her new role, Rogers-Simpson will guide the overall alignment of Burrell's business objectives and brand communications, while strengthening its position as a worldwide brand. “Her experience and expertise will contribute to our agency continuing to trailblaze in authentically connecting with Black audiences," said Burrell co-CEO Fay Fergusson.
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| Micha Hershman |
Heap, a digital analytics provider, names Micha Hershman as chief marketing officer. Hershman was most recently vp of marketing and brand design at digital workplace platform Envoy. Before that, he was head of marketing, North America for Eventbrite. At Heap, Hershman will be responsible for leveraging brand, product marketing, and demand generation to drive growth. “As an experienced, driven and emotionally intelligent marketing leader, Micha has a breadth of knowledge in growing success-driven teams that elevate brand awareness and go-to-market success,” said Heap CEO Ken Fine.
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| Melissa Edwards |
Dunn Pellier Media promotes Melissa Edwards to VP of publicity. Edwards previously served as senior publicist at the firm. In her new role, Edwards will focus on leading the culture, training, and development of the agency’s teams. She will manage and oversee its health and fitness PR accounts and activities. "In addition to her impeccable track record for garnering amazing results for clients, she is all things positive, kind, and cares about all things wellness,” said CEO Nicole Dunn Garay.
August brings on Andrew Jarrell as a managing director in its New York office. Jarrell comes to the agency from Group Gordon, where he most recently served as chief strategy officer... PSD, which produces activewear and underwear worn by and made for professional athletes, hires Dan Harbison as SVP of marketing and Monica Lin as VP of brand marketing... UKG, an AI platform that combines HR, pay and workforce management, names Vitor De Souza chief communications officer. 
Dezenhall Resources brings on Jessica DeLoach as VP. DeLoach was previously deputy director of public and media relations at the Southern Poverty Law Center... Crowe Media hires Alissa Kasawdish as senior integrated PR manager. Kasawdish was previously an account supervisor at J/PR... Benefitbay, a SaaS platform that lets users make their own benefit decisions, names Lindsey Unterberger as VP of marketing.
Catherine Sullivan, global chief communications officer at Burson, has exited the WPP unit after a 12-year run.
Six Flags Entertainment Corporation hires Amy Martin Ziegenfuss as CMO, effective June 3. Ziegenfuss was most recently CMO at Carnival Cruise Line... Narrative Strategies brings on Hanna Beckman and Rich Casale as senior directors... Grayling has appointed Maury Postal as EVP, creative strategy and innovation services... HMH (Houghton Mifflin Harcourt), an educational publisher and technology company focused on K–12 education, assessments and professional learning, names Jessica Naeve CMO.
Brunswick Group has announced that Teneo's Christian Buss and Netflix's Paul Shaw have joined the firm as partners in San Francisco.
