Burrell Communications Group, a multicultural marketing communications agency, brings on Tuwisha Rogers-Simpson as VP of brand development. Rogers-Simpson was previously VP of brand and partnerships at the National Museum of African American Music. She has also served as VP, strategic partnerships at Urban One Media and is the founder of Wish Factor, a strategic relationship and purpose-driven marketing consulting enterprise. In her new role, Rogers-Simpson will guide the overall alignment of Burrell's business objectives and brand communications, while strengthening its position as a worldwide brand. “Her experience and expertise will contribute to our agency continuing to trailblaze in authentically connecting with Black audiences," said Burrell co-CEO Fay Fergusson.
Heap, a digital analytics provider, names Micha Hershman as chief marketing officer. Hershman was most recently vp of marketing and brand design at digital workplace platform Envoy. Before that, he was head of marketing, North America for Eventbrite. At Heap, Hershman will be responsible for leveraging brand, product marketing, and demand generation to drive growth. “As an experienced, driven and emotionally intelligent marketing leader, Micha has a breadth of knowledge in growing success-driven teams that elevate brand awareness and go-to-market success,” said Heap CEO Ken Fine.
Dunn Pellier Media promotes Melissa Edwards to VP of publicity. Edwards previously served as senior publicist at the firm. In her new role, Edwards will focus on leading the culture, training, and development of the agency’s teams. She will manage and oversee its health and fitness PR accounts and activities. "In addition to her impeccable track record for garnering amazing results for clients, she is all things positive, kind, and cares about all things wellness,” said CEO Nicole Dunn Garay.