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| Tuwisha Rogers-Simpson |
Burrell Communications Group, a multicultural marketing communications agency, brings on Tuwisha Rogers-Simpson as VP of brand development. Rogers-Simpson was previously VP of brand and partnerships at the National Museum of African American Music. She has also served as VP, strategic partnerships at Urban One Media and is the founder of Wish Factor, a strategic relationship and purpose-driven marketing consulting enterprise. In her new role, Rogers-Simpson will guide the overall alignment of Burrell's business objectives and brand communications, while strengthening its position as a worldwide brand. “Her experience and expertise will contribute to our agency continuing to trailblaze in authentically connecting with Black audiences," said Burrell co-CEO Fay Fergusson.
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| Micha Hershman |
Heap, a digital analytics provider, names Micha Hershman as chief marketing officer. Hershman was most recently vp of marketing and brand design at digital workplace platform Envoy. Before that, he was head of marketing, North America for Eventbrite. At Heap, Hershman will be responsible for leveraging brand, product marketing, and demand generation to drive growth. “As an experienced, driven and emotionally intelligent marketing leader, Micha has a breadth of knowledge in growing success-driven teams that elevate brand awareness and go-to-market success,” said Heap CEO Ken Fine.
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| Melissa Edwards |
Dunn Pellier Media promotes Melissa Edwards to VP of publicity. Edwards previously served as senior publicist at the firm. In her new role, Edwards will focus on leading the culture, training, and development of the agency’s teams. She will manage and oversee its health and fitness PR accounts and activities. "In addition to her impeccable track record for garnering amazing results for clients, she is all things positive, kind, and cares about all things wellness,” said CEO Nicole Dunn Garay.
Ballard Partners names former Burson managing director Mike Waterman as MD. Waterman comes to Ballard from ROKK Solutions... The Herald Group brings on Trace Scruggs and Evan Lukaske as VPs... Travelier, which operates platforms for booking intercity transportation services via buses, trains and ferries in 124 countries, appoints Mario Gavira as CMO. 
Raffetto Herman Strategic Communications brings on Jessica Gail, who served as director of communications for Rep. Eric Swalwell, as senior media lead... Prime Therapeutics appoints Katie Payne as chief external affairs officer, a newly created role. She was previously a senior director at APCO... Thunderly promotes Jason Weaver to director of paid media. 
Ruder Finn hires Brent Mullins as SVP, talent and partnerships. Mullins joins the agency from 160over90, where he was VP, entertainment marketing... Allison Worldwide names Katie Huang Shin global president, technology, effective Nov. 14... Vasion, which provides serverless printing and AI-enabled automation, appoints Cindy White as CMO. 
Mod Op brings on John Powers and Alan Kipust as part of its Executive in Residence program, which already includes former Dun & Bradstreet chief data officer Monica Richter... Takeda Pharmaceuticals hires James-Denton Wyllie as head of R&D and external innovation communications... Veeam Software, which specializes in data resilience solutions, appoints Allison Cerra as CMO.
The Dallas Mavericks bring on Gina Miller as chief communications officer, a newly created role. She was previously with Major League Soccer team FC Dallas... Americans for the Arts, a nonprofit organization that advances arts advocacy, names Jamey Lundblad as CMO... Ambac Financial Group, an insurance holding company, names Karen Beyer managing director, head of investor relations.
