MZ Group is selected to lead a comprehensive strategic investor relations and financial communications program for Kaleyra, an enterprise Communication Platform as a Service business. The agency will work with Kaleyra management to develop and implement a comprehensive capital markets strategy designed to increase the company's visibility throughout the investment community. “The depth of their highly experienced IR professionals will help us improve all facets of our investor relations efforts,” said Kaleyra, vice president of investor relations Colin Gillis.
Proof Strategies is named the first public relations agency of record for the Liquor Control Board of Ontario. Proof will oversee integrated marketing campaigns for the LCBO brand family (LCBO, Vintages and Food & Drink) and its social impact platform “Spirit of Sustainability,” as well as support the LCBO corporate communications office. The scope of work will include strategy, measurement, social media, corporate communications, influencer relations, earned media, social impact and public affairs. “Proof Strategies wowed us with their strategic thinking, highly relevant experience and deep understanding of trust,” said Krista Moriarity, director, integrated marketing, marketing and customer intelligence, LCBO.
CommCreative is named North American agency of record for Raymarine, a marine electronics company. CommCreative is developing and executing brand messaging and a go-to-market strategy, including creative, digital, social media and mobile advertising. The agency’s efforts are targeted at boat owners and the fishing community in the Americas. “We look forward to partnering with CommCreative to continue to grow our brand, tell our stories to American boaters and fishermen, and deepen our connection in the community,” said Raymarine marketing director Stacey Ogden.