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broadhead, a Minneapolis-based firm, acquires Fame, an agency that creates data-backed “multi-dimensional experiences” for clients. Broadhead picked up HMH Agency in Portland, OR, earlier this year. The Fame acquisition is intended to beef up its experiential marketing capabilities. Lynne Robertson, who purchased Fame from Omnicom Group in 2015 and has since served as chief executive officer, will remain president of Fame and serve on broadhead’s executive leadership team. “Experiential engagements are some of the most important touchpoints in a consumer’s experience with a brand, and no one knows how to engage them as powerfully and authentically as Fame,” said broadhead CEO Dean Broadhead.
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ShapeWin, a Japanese public relations agency founded in 2011, is opening a North American branch in the Greater Vancouver area. “As it is situated along the West Coast and is close to the American border, establishing our North American office in the Greater Vancouver Area will help coordinate between our Japanese office and our clients in both Canada and the United States,” said ShapeWin founder and CEO Yusuke Kamimura. The agency notes that the branch opening comes as the Japanese yen has weakened and policy changes in Hong Kong have shifted the focus of many international businesses toward the Japanese market.
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| Natalie Ghidotti |
Ghidotti, a Little Rock, AR-based PR and content marketing agency, unveils a new brand look and website in conjunction with its 15th anniversary. It has also launched a video series intended to help business leaders better understand how public relations and content marketing can help shape their strategic growth. The series features the agency’s senior team, who regularly examine a range of strategic communications topics. Founded in 2007 by Natalie Ghidotti, the agency is a member of the Public Relations Global Network.
Brunner, a Pittsburgh-based integrated marketing agency, acquires AdSkate, an AI-powered creative analytics and marketing intelligence platform that helps brands and agencies optimize advertising performance... Augustine Agency launches Flavor Theory, a foodservice marketing practice aimed at helping restaurants, food manufacturers, distributors and institutional dining organizations grow their brands and businesses... The Acceleration Community of Companies releases a report finding that almost half (49 percent) of Gen Z sports fans say they have become interested in a new sport or athlete because of fan-created content or something entirely outside the sport. 
VPE Communications, which helps organizations authentically connect with diverse audiences, celebrates 38 years in business and announces a new ownership structure... Praytell expands into the Asian market with the opening of a new office in Singapore... The International Public Relations Network unveils a new visual identity and redesigned website. 
SourceCode Communications launches SourceCode Germany, establishing the agency's first office in continental Europe... Clario Group acquires Ted Miller Group, a Miami-founded agency focused on clients in the technology, travel & leisure and financial services sectors... Global Situation Room’s Global Risk Advisory Council is hosting a July 23 webinar that will go over the results of its new Reputation Risk Index.
Havas acquires MUT, a Barcelona-based firm focused on experiential marketing and sustainable events... IPREX lauches its AI Task Force...D S Simon Media, one of the first companies to produce a satellite media tour, celebrates its 40th anniversary... Washington Women in Public Relations is sponsoring an event that shows communications pros who work with associations how they can get their messages across clearly, credibly and courageously. “How Associations Lead with Strategic Storytelling,” at 6 p.m. on July 16.
TEAM LEWIS starts up its AI Practice... Thunderly launches a year-long storytelling campaign focused on how franchising can provide a pathway to business ownership... JIN, a European communications consulting group, introduces "AI Campaigning", a corporate offering designed to model and anticipate stakeholder behavior.
