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broadhead, a Minneapolis-based firm, acquires Fame, an agency that creates data-backed “multi-dimensional experiences” for clients. Broadhead picked up HMH Agency in Portland, OR, earlier this year. The Fame acquisition is intended to beef up its experiential marketing capabilities. Lynne Robertson, who purchased Fame from Omnicom Group in 2015 and has since served as chief executive officer, will remain president of Fame and serve on broadhead’s executive leadership team. “Experiential engagements are some of the most important touchpoints in a consumer’s experience with a brand, and no one knows how to engage them as powerfully and authentically as Fame,” said broadhead CEO Dean Broadhead.
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ShapeWin, a Japanese public relations agency founded in 2011, is opening a North American branch in the Greater Vancouver area. “As it is situated along the West Coast and is close to the American border, establishing our North American office in the Greater Vancouver Area will help coordinate between our Japanese office and our clients in both Canada and the United States,” said ShapeWin founder and CEO Yusuke Kamimura. The agency notes that the branch opening comes as the Japanese yen has weakened and policy changes in Hong Kong have shifted the focus of many international businesses toward the Japanese market.
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| Natalie Ghidotti |
Ghidotti, a Little Rock, AR-based PR and content marketing agency, unveils a new brand look and website in conjunction with its 15th anniversary. It has also launched a video series intended to help business leaders better understand how public relations and content marketing can help shape their strategic growth. The series features the agency’s senior team, who regularly examine a range of strategic communications topics. Founded in 2007 by Natalie Ghidotti, the agency is a member of the Public Relations Global Network.
The Public Relations Global Network adds Rooster, a London-based agency, as its newest member for the United Kingdom... Spectrum Science launches Mo (short for Momentum), an AI-powered platform... Kinetic Marketing Communications, a women-owned marketing communications agency and on-demand marketing talent firm, launches its Strategic Marketing AI Framework. 
Ruder Finn launches rf.StoryLab, a creative incubator that merges generative AI tools with human-powered creative vision... Do It On, a Lisbon-based marketing and communication agency, joins INT. Agencies, an international collective of independent full-service agencies with a presence across five continents... The Public Relations Society of America releases “AI Prompting 101: A ‘Start Here’ Guide for Professional Communicators,” a resource offering practical, structured guidance to help communications pros integrate generative AI tools into their daily work.
PKPR, a New York-based boutique shop, launches a book publicity division focused on nonfiction authors... Palantir Technologies and Stagwell form a partnership to create an AI-driven platform for marketers... The Conference Board is presenting a Nov. 18-19 event at the Brooklyn Marriott that will look at the priorities, challenges and opportunities facing AI decision-makers today.
Gregory FCA is marking its 35th anniversary with a comprehensive rebrand... Madden Media, a Tucson-based agency, teams with Denver-based Karsh Hagan... Jasper, an AI content automation platform, launches Jasper Grid, an interface that allows marketing teams to create and orchestrate content across a range of channels, audiences and regions.
Sommerfield Communications, a corporate, financial, and crisis shop that was acquired by Allison Worldwide in early 2021, re-launches as an independently owned firm... D S Simon Media launches a broadcast media tour designed to enhance Generative Engine Optimization... The Public Relations Society of America’s ICON 2025 Conference brought together close to 2,100 in DC from Oct. 28-30.
