broadhead, a Minneapolis-based firm, acquires Fame, an agency that creates data-backed “multi-dimensional experiences” for clients. Broadhead picked up HMH Agency in Portland, OR, earlier this year. The Fame acquisition is intended to beef up its experiential marketing capabilities. Lynne Robertson, who purchased Fame from Omnicom Group in 2015 and has since served as chief executive officer, will remain president of Fame and serve on broadhead’s executive leadership team. “Experiential engagements are some of the most important touchpoints in a consumer’s experience with a brand, and no one knows how to engage them as powerfully and authentically as Fame,” said broadhead CEO Dean Broadhead.
ShapeWin, a Japanese public relations agency founded in 2011, is opening a North American branch in the Greater Vancouver area. “As it is situated along the West Coast and is close to the American border, establishing our North American office in the Greater Vancouver Area will help coordinate between our Japanese office and our clients in both Canada and the United States,” said ShapeWin founder and CEO Yusuke Kamimura. The agency notes that the branch opening comes as the Japanese yen has weakened and policy changes in Hong Kong have shifted the focus of many international businesses toward the Japanese market.
Ghidotti, a Little Rock, AR-based PR and content marketing agency, unveils a new brand look and website in conjunction with its 15th anniversary. It has also launched a video series intended to help business leaders better understand how public relations and content marketing can help shape their strategic growth. The series features the agency’s senior team, who regularly examine a range of strategic communications topics. Founded in 2007 by Natalie Ghidotti, the agency is a member of the Public Relations Global Network.