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broadhead, a Minneapolis-based firm, acquires Fame, an agency that creates data-backed “multi-dimensional experiences” for clients. Broadhead picked up HMH Agency in Portland, OR, earlier this year. The Fame acquisition is intended to beef up its experiential marketing capabilities. Lynne Robertson, who purchased Fame from Omnicom Group in 2015 and has since served as chief executive officer, will remain president of Fame and serve on broadhead’s executive leadership team. “Experiential engagements are some of the most important touchpoints in a consumer’s experience with a brand, and no one knows how to engage them as powerfully and authentically as Fame,” said broadhead CEO Dean Broadhead.
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ShapeWin, a Japanese public relations agency founded in 2011, is opening a North American branch in the Greater Vancouver area. “As it is situated along the West Coast and is close to the American border, establishing our North American office in the Greater Vancouver Area will help coordinate between our Japanese office and our clients in both Canada and the United States,” said ShapeWin founder and CEO Yusuke Kamimura. The agency notes that the branch opening comes as the Japanese yen has weakened and policy changes in Hong Kong have shifted the focus of many international businesses toward the Japanese market.
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| Natalie Ghidotti |
Ghidotti, a Little Rock, AR-based PR and content marketing agency, unveils a new brand look and website in conjunction with its 15th anniversary. It has also launched a video series intended to help business leaders better understand how public relations and content marketing can help shape their strategic growth. The series features the agency’s senior team, who regularly examine a range of strategic communications topics. Founded in 2007 by Natalie Ghidotti, the agency is a member of the Public Relations Global Network.
Caster Communications is acquired by long-time agency leaders Alexandra Crabb and Peter Girard... DiGennaro Communications launches The Authority Studio, a freestanding content strategy and production offering... The Brandman Agency, which specializes in luxury travel and lifestyle, rebrands as Brandman.
Public Inc., a social impact agency based in Toronto and New York, acquires Rocket Social Impact, an advisory firm that works with nonprofit and corporate social impact organizations... Ruder Finn launches “What’s Next: The Ruder Finn Podcast,” a new platform hosted by CEO Kathy Bloomgarden... Crowe PR joins United Partners Network, a network of independent PR agencies with members across more than 65 markets worldwide.
Ruder Finn launches rf.Voices, an integrated influence offering that brings together AI-powered influencer marketing, customer advocacy and paid amplification under one measurable framework... The Pollack Group is accepting applications through March 31 for The Big Red Grant, a $40,000 pro bono strategic PR and marketing engagement program awarded to a nonprofit organization ready for growth... D S Simon Media releases a report that says almost seven in ten producers (68 percent) are more interested in airing a story when they know it has been optimized for AI.
Precision Strategies, an integrated strategy and marketing agency with offices in Washington and New York, acquires Firehouse Strategies, a DC-based public affairs firm... AVENIR GLOBAL acquires London-based Thinks Insight & Strategy... Good Company, which bills itself as a “cultural engineering firm,” is launched by DJ Hardy, a veteran of Johannesburg-based communications consultancy arxna and M&C Saatchi Sport & Entertainment and Casey Stickles, who has worked at 5WPR, Rubenstein and MWW.
PSC (Princeton Strategic Communications) acquires Nonprofit Partners... CG Life launches 24/364, a cultural brand platform intended to drive awareness, connection and action aimed at keeping rare disease at the forefront of the health and social conversation... Interluxe Group, which focuses on brand experiences and in-person activations; Quinn, a strategic communications agency; and media and digital agency North & Warren are uniting under the Interluxe Group banner.
