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| Nikki Festa O'Brien |
PAN Communications executive vp Nikki Festa O’Brien moves to Greenough, where she will take on the role of president.
Festa O’Brien had been with PAN since 2011, playing a key role in developing the agency’s integrated marketing, content and creative offerings, as well as its global expansion. Before joining PAN, she worked at Sonicbids, fama PR and Lois Paul & Partners.
At Greenough, Festa O’Brien will focus on driving creativity, deepening the agency’s offerings and expanding its digital marketing and strategic communications teams to support clients’ integrated campaigns.
“With her expertise in helping leading global brands scale and achieve financial success, Nikki’s deep experience in innovative brand marketing and PR makes her the ideal candidate to lead our team,” said Phil Greenough, Greenough CEO.
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