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ÜberStrategist, which serves video game, entertainment and technology clients, acquires Raleigh-based content marketing agency VirTasktic. The integrated company will operate under the ÜberStrategist brand. VirTasktic CEO Carolyn Crummey has been appointed as ÜberStrategist’s chief marketing officer and VirTasktic director of client services Kimberley Massi becomes ÜberStrategist’s director of operations. “VirTasktic is a passionate and highly creative expert in content and email marketing, services that many of our clients have expressed an interest in,” said ÜberStrategist founder and president Mario R. Kroll. “Acquiring their staff and client roster bolsters our revenue and adds a tremendous depth of knowledge and operational excellence to our newly combined team.”
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Seven Letter launches a new podcast that will look at the policy priorities and political dynamics that will define Congress following the 2022 midterm elections. “CONTROL,” hosted by Seven Letter partner Brendan Buck and senior director Annalyse Keller, will have regular episodes in the weeks following the election and into the new Congress in January. It is available on all major podcast platforms. The podcast’s first episode features a conversation with former Speaker of the House Paul Ryan, who discusses topics including the recent attack on Speaker Nancy Pelosi’s husband Paul Pelosi and the potential for overreach when conducting congressional oversight.
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| Filomena Fanelli |
Impact PR & Communications founder and CEO Filomena Fanelli has stepped into the role of professional advisor for the Public Relations Student Society of America’s Marist College chapter. In her role, Fanelli will offer professional guidance to Marist College student board members in the areas of guest speakers, agency tours and industry best practices. Impact PR is based in New York’s Hudson Valley, where Marist College is located. “We have welcomed many Marist College students and alumni to our agency through the years, both as interns and full-time employees,” said Fanelli. “We know how valuable it is for members at the collegiate level to link to more seasoned PR professionals.
af&co., a San Francisco-based hospitality marketing and PR agency founded by Andrew Freeman, is marking its 20th anniversary... Notified launches Syndicated Articles... Crosby Marketing Communications selects four students from Anne Arundel Community College for its marketing scholars program.
KCSA Strategic Communications launches the KCSA AI Lab, which will develop proprietary AI systems to expand what strategic communications can achieve for PR and IR clients... Clipbook, a vertical AI platform for strategic communications and public affairs, closes a $3.3 million seed round co-led by Mark Cuban, Commonweal Ventures and Carpenter Capital... VizSense, a Boston-based AI influencer marketing agency, teams up with holographic storytelling company Geminai, to launch what they say is the next frontier in brand experiences: interactive holograms powered by AI.
Ways Marketing Solutions, a Saudi Arabia-based marketing and communications group, teams with H&K alum James Drewer and Cake founder Mike Mathieson, to launch Ways Global Communications with HQs in London and Riyadh... UNICEPTA, a media intelligence provider within Stagwell’s The Marketing Cloud, launches an integration with Microsoft 365 Copilot... MAD Global CEO Mike DuHaime has been named to New Jersey Governor-Elect Mikie Sherrill’s transition team.
Ogilvy launches CultureCurrent, a social-first earned media offering that integrates cutting-edge technology with human cultural intuition to listen, identify, activate and amplify brand stories.... Forward Global, a risk and reputation management advisory firm, opens in Abu Dhabi... Lyons Broadcast PR marks its 20th anniversary with the introduction of new virtual production technology, enhanced media outreach tools, and integrated broadcast-digital strategies.
Meyocks launches Meyocks Research + Insights, a specialized marketing research unit... Crosby Montage Partners, a Small Business Administration-approved Mentor-Protégé joint venture between Crosby Marketing Communications and Montage Marketing Group, is awarded a GSA Multiple Award Schedule contract... Publicity For Good, a Nashville-based firm that works with purpose-driven brands, is giving away a year of public relations services, valued at $100,000.
