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ÜberStrategist, which serves video game, entertainment and technology clients, acquires Raleigh-based content marketing agency VirTasktic. The integrated company will operate under the ÜberStrategist brand. VirTasktic CEO Carolyn Crummey has been appointed as ÜberStrategist’s chief marketing officer and VirTasktic director of client services Kimberley Massi becomes ÜberStrategist’s director of operations. “VirTasktic is a passionate and highly creative expert in content and email marketing, services that many of our clients have expressed an interest in,” said ÜberStrategist founder and president Mario R. Kroll. “Acquiring their staff and client roster bolsters our revenue and adds a tremendous depth of knowledge and operational excellence to our newly combined team.”
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Seven Letter launches a new podcast that will look at the policy priorities and political dynamics that will define Congress following the 2022 midterm elections. “CONTROL,” hosted by Seven Letter partner Brendan Buck and senior director Annalyse Keller, will have regular episodes in the weeks following the election and into the new Congress in January. It is available on all major podcast platforms. The podcast’s first episode features a conversation with former Speaker of the House Paul Ryan, who discusses topics including the recent attack on Speaker Nancy Pelosi’s husband Paul Pelosi and the potential for overreach when conducting congressional oversight.
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| Filomena Fanelli |
Impact PR & Communications founder and CEO Filomena Fanelli has stepped into the role of professional advisor for the Public Relations Student Society of America’s Marist College chapter. In her role, Fanelli will offer professional guidance to Marist College student board members in the areas of guest speakers, agency tours and industry best practices. Impact PR is based in New York’s Hudson Valley, where Marist College is located. “We have welcomed many Marist College students and alumni to our agency through the years, both as interns and full-time employees,” said Fanelli. “We know how valuable it is for members at the collegiate level to link to more seasoned PR professionals.
ICR releases a report that says the SPAC IPO market has been trending upward—and is likely to stay on that track... Washington Women in PR is sponsoring an April 15 event that looks at how women can change the dynamics that often keep them in lower-visibility positions through strategic self-advocacy and organizational awareness... Life Science Cares Boston, an organization supported by LaVoieHeathScience, will convene leaders, employees and partners from across the life sciences industry for its annual Impact Breakfast on April 13 at the Omni Boston Hotel at the Seaport.
Bell Yard Communications and Kysen PR, London-based firms that focus on legal market and litigation PR, are merging. The combined firm will operate as Bell Yard Kysen Communications... FINN Partners launches Travel with Tastemakers, a global report that looks at more than 25 destinations through the eyes of the creatives who shape them... Baker Public Relations, a woman-owned agency based in Albany with offices in Pittsburgh, PA and St. Petersburg, FL, rebrands as The Baker Agency. 
ChangeMakers, an independent shop with 400 professionals across Canada and the U.S., is merging with The Creative Dept., which advises innovative and culture-shaping companies on brand strategy and creative direction... Full Court Press Communications, a Bay Area-based strategic communications firm, celebrates its 25th anniversary... R&J Strategic Communications marks its 40th anniversary by launching its Moments That Made a Difference campaign.
