TEAM LEWIS hires Sam Mazzarelli as an SVP in its consumer practice. Mazzarelli joins the agency from Weber Shandwick, where he held the same title. He has worked with clients across technology, hospitality, retail and consumer packaged goods. At TEAM LEWIS, Mazzarelli will serve as head of the Boston office, in addition to supporting global growth across integrated accounts. “Sam’s varied client experience deepens and diversifies our reach across consumer sectors,” said TEAM LEWIS executive vp Noah Dye. “He brings a fresh perspective to our growing client roster and his expertise will strengthen our client engagement strategy.”
PAN Communications adds Juliana Allen as EVP to lead the growth of the agency’s technology practice. Allen was most recently a SVP at Walker Sands. Before Walker Sands acquired March Communications last year, she had been at March since 2008. Clients she has worked with include Sophos, Dynatrace, AspenTech and Softbank's Aldebaran. At PAN, she will direct a dedicated group of employees, investing in people while serving as a mentor to employees looking to further their careers in integrated marketing and PR. “We love her history in forging strong client partnerships,” said PAN chief client officer Darlene Doyle. “She listens carefully, shapes a sharp strategy, and focuses on what will drive results.”
My Code appoints Victoria Jordan as GM of branded content and creative. Jordan was most recently creative director at youth entertainment network Complex Networks. In her new role, she will be responsible for leading My Code’s branded content initiatives and driving further expansion of My Code Studio offerings. “The way that brands can express themselves across channels and reach multicultural consumers has expanded and she’ll be able to guide our team and clients well,” said My Code COO Jennifer White.
SutherlandGold Group brings on Aditi Roy, who has worked at NBC News, ABC News and CNBC, as head of content and strategy. Roy is the co-creator of Full Stack Food, a podcast about food and innovation, and also serves as a lecturer at The Wharton School. In her new position, she is tasked with transforming SutherlandGold’s executive communications offering into a multiplatform discipline to help CEOs develop innovative, thought-provoking stories. “There’s such a tremendous opportunity for companies, founders and executives to tell their story on their own terms,” said Roy.