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Mower is selected by the Arthritis Foundation to lead the organization’s 2023 awareness campaign, “We Journey Together.” The effort will include in-depth market research, brand strategy, creative development, media planning and buying, and public relations, all directed toward increasing recognition and visibility for those who have arthritis as well as those indirectly affected by the disease and its related conditions. The Foundation provides connection and empowerment for the nearly 60 million adults and 300,000 children diagnosed with arthritis—the number one cause of disability in the United States. “The work is giving us an opportunity to connect directly with patients, caregivers and other audiences to learn their stories and more about their motivations and unmet needs,” said Mower senior vp Lisa Huggins.
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Three Cheers PR, a wholly owned subsidiary of 360PR+ that focuses on the adult-beverage market, is named agency of record for Loverboy, which produces a line of ready-to-drink sparkling hard teas, spritzes and cocktails that are sold both online and at retail outlets. Three Cheers' work for the client spans earned media, event marketing, digital analytics and fully integrated campaign development and rollout. "Plain and simple, Three Cheers gets Loverboy. They understand the industry, our category, our consumer and the media they follow from A to Z. They move thoughtfully but fast – very fast – and they stay ahead of us," said Loverboy CEO Kyle Cooke.
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Carve Communications signs on as agency of record for Upper Deck, a global entertainment company creating trading cards, memorabilia, collectibles, games and online platforms. The agency is tasked with generating awareness, establishing authority, driving engagement, and fostering activation in partnership with the company’s marketing teams. Other recent additions to Carve’s roster of AOR relationships include OTT cloud platform Quickplay, Canadian SaaS platform Voilà, Droyd children’s rideables and Zetwerk Manufacturing, a global source of manufacturing across industrial and consumer products. Carve is also co-producing the second-annual La Casa, an invitation-only event it created in partnership with long-time client Florida Funders to ignite conversation, collaboration and celebration of the tech and innovation ecosystem in South Florida.
Hemsworth is named PR agency of record for enterprise travel technology company Revelex... Bolt PR comes on board as PR agency of record for Lexar, which provides high-performance memory and storage for consumers, creators and professionals who capture, store and move data... The Wilful Group is engaged to support the UK launch of refurbed, one of Europe’s leading marketplaces for professionally refurbished products.
The Uptown Agency is named agency of record for USA Bobsled/Skeleton, the national governing body for the bobsled and skeleton in the US... SPM Communications adds L&L Hawaiian Barbecue, Sunfly and Puttery to its client roster... Grant PR, which has handled such clients as 3M, Empire State Realty Trust and WNET Thirteen, signs on commercial retail real estate brokerage firm Rova.re.
French/West/Vaughan is named agency of record for Carolina Performing Arts' inaugural "All. Together. Now." Festival, which will take place Feb. 19–21, 2027... Ruder Finn signs on as communications agency of record for Neurocrine Biosciences... Ripley PR is chosen to serve as the public relations agency of record for CAMP Digital, a digital marketing agency focused on the home service industry.
Red Lorry Yellow Lorry is named PR AOR in the U.S., UK, Germany, Austria and Switzerland for Flowable, developer of the Agentic Case Platform, which helps regulated organizations orchestrate AI agents while keeping humans in the loop... Moore is selected as brand AOR for the Alzheimer's Association... PhillComm Global, which specializes in emerging industries and new categories, is named AOR for AIGNCI, HIFI and Hypercall.
Racepoint Global is selected as communications agency for Velaura AI, a company developing ultra-low-power silicon and software technologies for data centers and emerging Physical AI applications... V2 Communications signs on to work with Bevi, Cielo and Treefera... Colangelo & Partners is named AOR for for independent fine wine retailer Tribeca Wine Merchants, which is celebrating its 25th anniversary.
