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Mower is selected by the Arthritis Foundation to lead the organization’s 2023 awareness campaign, “We Journey Together.” The effort will include in-depth market research, brand strategy, creative development, media planning and buying, and public relations, all directed toward increasing recognition and visibility for those who have arthritis as well as those indirectly affected by the disease and its related conditions. The Foundation provides connection and empowerment for the nearly 60 million adults and 300,000 children diagnosed with arthritis—the number one cause of disability in the United States. “The work is giving us an opportunity to connect directly with patients, caregivers and other audiences to learn their stories and more about their motivations and unmet needs,” said Mower senior vp Lisa Huggins.
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Three Cheers PR, a wholly owned subsidiary of 360PR+ that focuses on the adult-beverage market, is named agency of record for Loverboy, which produces a line of ready-to-drink sparkling hard teas, spritzes and cocktails that are sold both online and at retail outlets. Three Cheers' work for the client spans earned media, event marketing, digital analytics and fully integrated campaign development and rollout. "Plain and simple, Three Cheers gets Loverboy. They understand the industry, our category, our consumer and the media they follow from A to Z. They move thoughtfully but fast – very fast – and they stay ahead of us," said Loverboy CEO Kyle Cooke.
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Carve Communications signs on as agency of record for Upper Deck, a global entertainment company creating trading cards, memorabilia, collectibles, games and online platforms. The agency is tasked with generating awareness, establishing authority, driving engagement, and fostering activation in partnership with the company’s marketing teams. Other recent additions to Carve’s roster of AOR relationships include OTT cloud platform Quickplay, Canadian SaaS platform Voilà, Droyd children’s rideables and Zetwerk Manufacturing, a global source of manufacturing across industrial and consumer products. Carve is also co-producing the second-annual La Casa, an invitation-only event it created in partnership with long-time client Florida Funders to ignite conversation, collaboration and celebration of the tech and innovation ecosystem in South Florida.
CIIC PR is named agency of record for Sushi by Boū, an omakase restaurant with more than 23 locations across major U.S. markets... 5W signs up water technology company VVater, developer of the Farady Reactor, an electrified water purification system... Firecracker PR is selected as public relations agency of record for MIMARU, an apartment-style hotel brand for families and that operates 27 locations in Tokyo, Kyoto and Osaka, Japan.
Redpoint signs on to handle digital marketing for Connecticut wineries Saltwater Farm Vineyard and Kingdom of the Hawk Vineyard... 360PR+ is selected by Authority Brands Trade Brands Division to raise consumer awareness of its Benjamin Franklin Plumbing, Mister Sparky and One Hour Heating & Air Conditioning brands... Konnect Agency lands Visiting Angels, which offers personalized care to help seniors live independently in their own homes.
Tier One Partners’ Content Studio is engaged by InvestGreen, a company providing retail investors access to institutional-quality clean energy investment opportunities... Campstories is named PR agency of record for the City of Napa... Lewis Line Public Relations, a Gen-Z-owned publicity firm headquartered in Los Angeles, is representing cultural commentator, content creator and podcast host Ryan Lu.
REYA Communications lands PR work from Schlosshotel Fiss, a ski property in the Tyrol region of western Austria... B-Engaged, global sports marketing agency headquartered in London, is engaged by Visit Seattle to lead its global football strategy in the build-up to the 2026 FIFA World Cup... William Mills Agency picks up job to elevate the industry presence of PentEdge.
Joe Smith, a brand consultancy that is part of Padilla, comes on board as brand partner for the Science Museum of Virginia... Christie & Co is named agency of record for the LASCO Lightning Weeder, which uses an electric discharge system to facilitate weed control while ensuring zero damage to crops... Merlot Marketing lands American Outdoor Grill, a division of RH Peterson and manufacturer of outdoor cooking appliances.
