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Mower is selected by the Arthritis Foundation to lead the organization’s 2023 awareness campaign, “We Journey Together.” The effort will include in-depth market research, brand strategy, creative development, media planning and buying, and public relations, all directed toward increasing recognition and visibility for those who have arthritis as well as those indirectly affected by the disease and its related conditions. The Foundation provides connection and empowerment for the nearly 60 million adults and 300,000 children diagnosed with arthritis—the number one cause of disability in the United States. “The work is giving us an opportunity to connect directly with patients, caregivers and other audiences to learn their stories and more about their motivations and unmet needs,” said Mower senior vp Lisa Huggins.
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Three Cheers PR, a wholly owned subsidiary of 360PR+ that focuses on the adult-beverage market, is named agency of record for Loverboy, which produces a line of ready-to-drink sparkling hard teas, spritzes and cocktails that are sold both online and at retail outlets. Three Cheers' work for the client spans earned media, event marketing, digital analytics and fully integrated campaign development and rollout. "Plain and simple, Three Cheers gets Loverboy. They understand the industry, our category, our consumer and the media they follow from A to Z. They move thoughtfully but fast – very fast – and they stay ahead of us," said Loverboy CEO Kyle Cooke.
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Carve Communications signs on as agency of record for Upper Deck, a global entertainment company creating trading cards, memorabilia, collectibles, games and online platforms. The agency is tasked with generating awareness, establishing authority, driving engagement, and fostering activation in partnership with the company’s marketing teams. Other recent additions to Carve’s roster of AOR relationships include OTT cloud platform Quickplay, Canadian SaaS platform Voilà, Droyd children’s rideables and Zetwerk Manufacturing, a global source of manufacturing across industrial and consumer products. Carve is also co-producing the second-annual La Casa, an invitation-only event it created in partnership with long-time client Florida Funders to ignite conversation, collaboration and celebration of the tech and innovation ecosystem in South Florida.
TEAM LEWIS is named AOR for Veriff, an AI-native identity platform... Diffusion adds POVISON, LUSA Lighting and Induction Hardware to its roster of clients in the home and interiors category... The Consultancy PR signs on to represent floral design and event studio Tulipina.
Thunderly, a Dallas-based franchise marketing agency, picks up Bojangles, a Southern restaurant brand known for its bold flavors and loyal following... Warschawski adds AOL duties for Gas Monkey Garage, an automotive brand offering custom vehicle builds, classic car restorations and high-performance muscle cars... JAM Collective wins Roark, a company that produces travel and lifestyle gear.
Babbit Bodner picks up Walk-On's Sports Bistreaux, a restaurant and sports bar with more than 70 locations across the country... Publicity for Good lands America’s Christian Credit Union, a faith-based financial institution serving more than 150,000 members nationwide... LDPR, a travel and lifestyle PR firm, is AOR for The Royal Sonesta Boston.
Krupp is named AOR for charity: water, a nonprofit organization bringing clean and safe drinking water to people around the world... IMAGINE PR lands North American PR duties for Phulay Bay, a Ritz-Carlton Reserve in Krabi, Thailand... The Consultancy PR picks upSimon Pearce, a line of handblown glass, handmade pottery, lighting and home décor... Pale Morning Media, which works with outdoor and active lifestyle brands, adds DKOTA Grizzly, a St. Louis-based company that makes casual lifestyle apparel.
IMAGINE PR picks up North American PR duties for Mount Med Resort, a medical spa in Austria’s Tyrolean Alps... Yodel Mobile, an app growth consultancy and marketing agency that is part of NP Digital, lands Royal Horticultural Society, the UK’s leading gardening charity... Darby Communications, which represents outdoor, hunting, fishing and endurance brands, is named PR agency of record for LOWA Boots, a producer of premium outdoor boots and shoes. 
