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Mower is selected by the Arthritis Foundation to lead the organization’s 2023 awareness campaign, “We Journey Together.” The effort will include in-depth market research, brand strategy, creative development, media planning and buying, and public relations, all directed toward increasing recognition and visibility for those who have arthritis as well as those indirectly affected by the disease and its related conditions. The Foundation provides connection and empowerment for the nearly 60 million adults and 300,000 children diagnosed with arthritis—the number one cause of disability in the United States. “The work is giving us an opportunity to connect directly with patients, caregivers and other audiences to learn their stories and more about their motivations and unmet needs,” said Mower senior vp Lisa Huggins.
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Three Cheers PR, a wholly owned subsidiary of 360PR+ that focuses on the adult-beverage market, is named agency of record for Loverboy, which produces a line of ready-to-drink sparkling hard teas, spritzes and cocktails that are sold both online and at retail outlets. Three Cheers' work for the client spans earned media, event marketing, digital analytics and fully integrated campaign development and rollout. "Plain and simple, Three Cheers gets Loverboy. They understand the industry, our category, our consumer and the media they follow from A to Z. They move thoughtfully but fast – very fast – and they stay ahead of us," said Loverboy CEO Kyle Cooke.
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Carve Communications signs on as agency of record for Upper Deck, a global entertainment company creating trading cards, memorabilia, collectibles, games and online platforms. The agency is tasked with generating awareness, establishing authority, driving engagement, and fostering activation in partnership with the company’s marketing teams. Other recent additions to Carve’s roster of AOR relationships include OTT cloud platform Quickplay, Canadian SaaS platform Voilà, Droyd children’s rideables and Zetwerk Manufacturing, a global source of manufacturing across industrial and consumer products. Carve is also co-producing the second-annual La Casa, an invitation-only event it created in partnership with long-time client Florida Funders to ignite conversation, collaboration and celebration of the tech and innovation ecosystem in South Florida.
Violet PR picks up the Birmingham Business Alliance, the Alabama metro's lead economic development organization and chamber of commerce... Glodow Nead Communications comes on board as US agency of record for Wines of Georgia... Moroch gets AOL status for record for Leslie’s, Inc., a direct-to-consumer brand that markets pool and spa care products. 
Velocitas, a Miami-based agency, picks up US AOR duties for Flam, a deep-tech startup pioneering AI-native content... Broadhead drives PR for Stoughton Trailers, No. 5 manufacturer of semi-truck trailers in North America... Laura Davidson Public Relations, wins PR work from Anthology of Athens, an 18-room boutique hotel in Greece.
Praytell is selected as U.S. PR agency of record for Burger King. Mojo Supermarket takes on social AOR duties... P-22 Agency signs on with Explora, a family-owned, certified B Corporation offering immersive journeys in South America... GV Public Relations is representing The Whitney Hotel in Boston; The Rittenhouse Hotel in Philadelphia; and Juniper Preserve, Golf & Wellness Resort in Bend, OR. 
Scout Lab is named communications agency for TrustedHousesitters, a home and pet-sitting community... Magrino lands BSH, the home appliances arm of Germany’s Bosch Group, as PR AOR for “Region North America”... Refuel Agency wins FY2025-26 and beyond for Veterans Florida, which connects transitioning servicemembers, veterans and spouses with career opportunities and entrepreneurship resources.
Decker/Royal signs up The Meadows on Rock Creek, Château la Commaraineand Lamangata Luxury Surf Resort... Horizon Media goes with GALLO, which markets wine, spirits, malt beverages and ready-to-drink products... Integrity Public Relations wins Tradewinds Networks.
