Mower is selected by the Arthritis Foundation to lead the organization’s 2023 awareness campaign, “We Journey Together.” The effort will include in-depth market research, brand strategy, creative development, media planning and buying, and public relations, all directed toward increasing recognition and visibility for those who have arthritis as well as those indirectly affected by the disease and its related conditions. The Foundation provides connection and empowerment for the nearly 60 million adults and 300,000 children diagnosed with arthritis—the number one cause of disability in the United States. “The work is giving us an opportunity to connect directly with patients, caregivers and other audiences to learn their stories and more about their motivations and unmet needs,” said Mower senior vp Lisa Huggins.
Three Cheers PR, a wholly owned subsidiary of 360PR+ that focuses on the adult-beverage market, is named agency of record for Loverboy, which produces a line of ready-to-drink sparkling hard teas, spritzes and cocktails that are sold both online and at retail outlets. Three Cheers' work for the client spans earned media, event marketing, digital analytics and fully integrated campaign development and rollout. "Plain and simple, Three Cheers gets Loverboy. They understand the industry, our category, our consumer and the media they follow from A to Z. They move thoughtfully but fast – very fast – and they stay ahead of us," said Loverboy CEO Kyle Cooke.
Carve Communications signs on as agency of record for Upper Deck, a global entertainment company creating trading cards, memorabilia, collectibles, games and online platforms. The agency is tasked with generating awareness, establishing authority, driving engagement, and fostering activation in partnership with the company’s marketing teams. Other recent additions to Carve’s roster of AOR relationships include OTT cloud platform Quickplay, Canadian SaaS platform Voilà, Droyd children’s rideables and Zetwerk Manufacturing, a global source of manufacturing across industrial and consumer products. Carve is also co-producing the second-annual La Casa, an invitation-only event it created in partnership with long-time client Florida Funders to ignite conversation, collaboration and celebration of the tech and innovation ecosystem in South Florida.