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| Nelly Kennedy |
Volkswagen Passenger Cars hires Google senior global brand marketing director Nelly Kennedy as CMO, effective mid-February 2023. She succeeds Jochen Sengpiehl, who has moved to Volkswagen Group China as CMO. Before joining Google, she was executive director digital at Condé Nast International and held several senior posts in global marketing at Adidas. “I am convinced that Nelly Kennedy and the expertise she brings with her will make a decisive contribution to giving Volkswagen a clear brand profile in all regions,” said Volkswagen Passenger Cars board member for sales, marketing and after-sales Imelda Labbé.
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| Leslie Sims |
Impossible Foods, which produces plant-based “meat” products, hires Deloitte Digital chief creative officer Leslie Sims to serve as its chief marketing and creative officer, effective Jan. 1, 2023. Before joining Deloitte in 2021, Sims served as chief creative officer, USA at Ogilvy and CCO/North America at Young & Rubicam. At Impossible Foods, Sims will be tasked with building out the company’s marketing and creative functions as it works to significantly increase consumer awareness and trial. while pulling well ahead of other plant-based brands into a category of its own. “Leslie knows how to set the creative vision for brands and businesses in hypergrowth, build and lead high-performing teams, and create emotional connections with consumers,” said Impossible Foods CEO Peter McGuinness.
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| Ana Villegas |
Saas platform AffiniPay brings on Ana Villegas as chief marketing officer. Villegas was most recently CMO at National Instruments. She previously spent more than 16 years at Dell leading digital marketing initiatives, as well as launching digital payments in the financial sector in Peru. In her new post, Villegas will lead marketing and help drive growth for AffiniPay’s payment and software offerings. “Ana is the ideal fit to lead our marketing strategy,” said AffiniPay CEO Dru Armstrong, who added that the company “will lean on her wealth of experience as we expand our technology-enabled products.”
Carmichael Lynch president and manager Julie Batliner is joining Padilla as president, succeeding Matt Kuchariski. Kucharski will transition to a fractional role with the agency as an executive counselor through the end of the year.
Evan Shenkman, who has 25 years of law firm experience, is now a partner at professional services firm Baretz+Brunelle. He helped design and implement the first generative AI product for legal professionals.
Accenture brings on Emma Chalwin as CMO, effective Oct. 1. Chalwin joins Accenture from Workday, where she also served as CMO, with responsibility for building the brand and driving customer demand in markets around the world... The Vitamin Shoppe appoints Kimberley Gardiner EVP, chief marketing and growth officer. She joins from Tractor Supply Company... Fluent, a provider of commerce media solutions, names Jeanniey Walden as CMO.
maslansky + partners, a specialist consultancy within Omnicom Public Relations, names founding partner Keith Yazmir president of the firm... The National Football League Players Association names Matt Taylor chief communications officer, effective Sept. 8... Repay Holdings Corporation, a provider of bill payment solutions, appoints Charles Nabhan as head of investor relations.
Bospar hires veteran technology, cybersecurity and healthcare sector journalist and content creator Doug Olenick as tech and healthcare content director... The Huntington National Bank appoints Ameesh Vakharia as EVP and chief marketing and digital products officer, a newly created role... SDA International, a Honolulu-based strategic communications firm, promotes Cassie Kim to SVP. 
