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Imaginuity of Dallas acquires Beacon Advertising, which serves clients across the restaurant, retail and B2B space. The combined operation will do business under the Imaginuity brand. It will employ nearly 120 team members and report 2022 capitalized billings of approximately $200 million. Beacon co-founder Evan Meeks will become executive director of client partnerships at Imaginuity. Imaginuity provides integrated marketing services complemented by its proprietary AdScience customer data platform, which collects and analyzes data along the customer journey. “Blending our team into Imaginuity means we can provide our clients broader marketing services along their customer journey from traditional media to online media,” said Meeks.
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Propel releases a tool that enables users to schedule follow-up pitches for a campaign in one batch, while maintaining one-to-one pitch customization and personalization. Follow-Up Assist is the newest feature within the Propel Gmail and outlook plugins. Propel founder and CEO Zach Cutler says that new feature “will save people in the industry time, freeing them up to focus on the core aspects of PR, such as doing in-depth research for the organizations they represent and writing better, more thoughtful pitches.”
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| Frank Tortorici |
Marketing Maven director of media relations Frank Tortorici is named to Qwoted.com’s Top 100 List for the third quarter of 2022. Qwoted’s proprietary algorithm ranks PR users based on such factors as hit rate of pitches to responses from media, speed of reporter replies, reporter ranking and number of positive interactions with media. “This initiative is a live quarterly ranking of public relations professionals who have proven they have the best stories to tell and the most compelling way of telling them,” said Quoted editor-in-Chief Lou Carlozo.
Ever Wondered, a London-based advisory firm focused on helping companies deliver clear, consistent messages across every channel in AI search, launches... The Museum of Public Relations launches platform that allows users to connect with an AI persona of Edward Bernays, based entirely on his own writings... PRGN releases a study in which 89 percent of business leaders surveyed said hey find brand influence as “extremely” or “very” important.
BGR Analytics rates Texas as the best state for AI investors to place their money, according to its newly launched BGR Best States for AI Investment Index... Pierpont Communications, a PR and integrated digital marketing agency headquartered in Houston, expands into South Florida... The Pollack Group names Project Petals as the recipient of its 2026 Big Red Grant.
LaVoie Strategic Communications Group launches an integrated market platform and redesigned website meant to reflect the agency’s evolving role advising healthcare, life sciences and government organizations... Highwire publishes “Passing the Torch: A Framework for CEO Transition Communication for Professional Services Businesses"... Auris, a communications lab backed by a strategic investment from Helios & Partners, launches.
MikeWorldWide acquires HudsonLake, a strategic communications firm specializing in organizational change, employee experience and workforce communications.
AKCG – Public Relations Counselors, a Philadelphia-area firm that offers crisis planning, crisis management, media training and media relations, acquires Hennes Communications... The Martin Group, an integrated marketing communications firm headquartered in Buffalo, acquires creative, brand strategy and content studio Mr. Smith Agency... ExpertClick, a platform connecting journalists with qualified interview sources, is offering a database of 357 top U.S. media outlets.
