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Imaginuity of Dallas acquires Beacon Advertising, which serves clients across the restaurant, retail and B2B space. The combined operation will do business under the Imaginuity brand. It will employ nearly 120 team members and report 2022 capitalized billings of approximately $200 million. Beacon co-founder Evan Meeks will become executive director of client partnerships at Imaginuity. Imaginuity provides integrated marketing services complemented by its proprietary AdScience customer data platform, which collects and analyzes data along the customer journey. “Blending our team into Imaginuity means we can provide our clients broader marketing services along their customer journey from traditional media to online media,” said Meeks.
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Propel releases a tool that enables users to schedule follow-up pitches for a campaign in one batch, while maintaining one-to-one pitch customization and personalization. Follow-Up Assist is the newest feature within the Propel Gmail and outlook plugins. Propel founder and CEO Zach Cutler says that new feature “will save people in the industry time, freeing them up to focus on the core aspects of PR, such as doing in-depth research for the organizations they represent and writing better, more thoughtful pitches.”
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| Frank Tortorici |
Marketing Maven director of media relations Frank Tortorici is named to Qwoted.com’s Top 100 List for the third quarter of 2022. Qwoted’s proprietary algorithm ranks PR users based on such factors as hit rate of pitches to responses from media, speed of reporter replies, reporter ranking and number of positive interactions with media. “This initiative is a live quarterly ranking of public relations professionals who have proven they have the best stories to tell and the most compelling way of telling them,” said Quoted editor-in-Chief Lou Carlozo.
Stagwell launches NewVoices.ai, an independent AI-powered sales agent that can book appointments, drive conversions, resolve questions and handle customer concerns... Cision acquires search intelligence platform Trajaan... The McRae Agency, a Scottsdale, AZ-firm t, celebrates its 30th anniversary.
energi PR, an independent shop based in Montréal and Toronto, marks its 35th anniversary. It is the Canadian affiliate of DC-headquartered GHMC (Global Health Marketing & Communications)... Barabino & Partners and Community, which are part of Italy’s Excellera Advisory Group, snag top positions in the MergerLinks rankings in the PR Consultants in EMEA category... Honeyjar, an “AI co-pilot” that will leverage brand context, goals and campaign history into a collaborative workspace providing communications & PR pros with assistance across the end-to-end execution of communications, announces a $2M pre-seed fundraise and the launch of its Early Access waitlist.
The Communications Group, a Little Rock-based shop releases its first Public Affairs Marketing Trends Report... The Worldcom Public Relations Group votes Paris-based firm SEITOSEI•ACTIFIN into its global partnership... PRNEWS, a European PR-tech firm, relocates its U.S. headquarters to downtown Miami.
af&co., a San Francisco-based hospitality marketing and PR agency founded by Andrew Freeman, is marking its 20th anniversary... Notified launches Syndicated Articles... Crosby Marketing Communications selects four students from Anne Arundel Community College for its marketing scholars program.
KCSA Strategic Communications launches the KCSA AI Lab, which will develop proprietary AI systems to expand what strategic communications can achieve for PR and IR clients... Clipbook, a vertical AI platform for strategic communications and public affairs, closes a $3.3 million seed round co-led by Mark Cuban, Commonweal Ventures and Carpenter Capital... VizSense, a Boston-based AI influencer marketing agency, teams up with holographic storytelling company Geminai, to launch what they say is the next frontier in brand experiences: interactive holograms powered by AI.
