Imaginuity of Dallas acquires Beacon Advertising, which serves clients across the restaurant, retail and B2B space. The combined operation will do business under the Imaginuity brand. It will employ nearly 120 team members and report 2022 capitalized billings of approximately $200 million. Beacon co-founder Evan Meeks will become executive director of client partnerships at Imaginuity. Imaginuity provides integrated marketing services complemented by its proprietary AdScience customer data platform, which collects and analyzes data along the customer journey. “Blending our team into Imaginuity means we can provide our clients broader marketing services along their customer journey from traditional media to online media,” said Meeks.
Propel releases a tool that enables users to schedule follow-up pitches for a campaign in one batch, while maintaining one-to-one pitch customization and personalization. Follow-Up Assist is the newest feature within the Propel Gmail and outlook plugins. Propel founder and CEO Zach Cutler says that new feature “will save people in the industry time, freeing them up to focus on the core aspects of PR, such as doing in-depth research for the organizations they represent and writing better, more thoughtful pitches.”
Marketing Maven director of media relations Frank Tortorici is named to Qwoted.com’s Top 100 List for the third quarter of 2022. Qwoted’s proprietary algorithm ranks PR users based on such factors as hit rate of pitches to responses from media, speed of reporter replies, reporter ranking and number of positive interactions with media. “This initiative is a live quarterly ranking of public relations professionals who have proven they have the best stories to tell and the most compelling way of telling them,” said Quoted editor-in-Chief Lou Carlozo.