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Clarity is tabbed to lead the UK communications and content for email signature management company Exclaimer. The agency is tasked with establishing a strong voice for Exclaimer and cementing its position as a leading solution of choice for marketers and IT teams, employing media relations and thought leadership, as well as content strategy and creation. Exclaimer, which provides solutions that allow email signatures to act as a marketing channel, is used by over 50,000 customers worldwide, including Sony, BBC and the Bank of America. “The Clarity team impressed us with their creativity, experience and proactivity, particularly in the enterprise space,” said Exclaimer chief marketing officer Carol Howley.
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North 6th Agency signs on as public relations agency of record for Local Logic, which provides companies in the residential and commercial real estate industries with location-based data. The agency will work to increase brand awareness of the company’s mission, data capabilities, and partnership network. Local Logic says its services offer clients a complete picture of an asset's value, encompassing data on the surrounding area and allowing for more informed real estate decisions. “We were looking for a PR agency partner who could become an extension of our team,” said Local Logic EVP of growth Pierre Calzadilla. “N6A’s team spirit combined with their strategic outcome-based strategy made them a perfect fit.”
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BlueIvy Communications is awarded a second three-year contract to be the official public relations agency of the Delray Beach Open, an annual tennis tournament (part of the ATP Tour) next taking place Feb. 10-19, 2023. BlueIvy is responsible for creating media opportunities and securing media placements for all the tournament’s off-court happenings and events. “BlueIvy Communications has created fantastic media opportunities and results over the past three years,” said Delray Beach Open executive director John Butler. “Their energy, relationships, creativity and ability to execute with the bottom line in mind is rewarding for us.”
The PHA Group, which has offices in London, Manchester and Leeds, is expanding to New York... The Next Solutions Group launches NSG Health... Rational 360, a DC-based firm, has relocated to an 18,000-square-foot space on the city’s K Street business corridor... KAOH Media, a firm specializing in clean energy, sustainable infrastructure, and ESG-driven investments, launches Fieldwise Civic Engagement.
SKDK merges with digital advertising firm Wavelength Strategy... Supreme Group launches Supreme Intelligence, an artificial intelligence platform designed to meet the commercial needs of healthcare and life sciences companies... Relevance International introduces Artificial Intelligence Amplification Optimization, a proprietary service designed to help brands create a competitive advantage for AI visibility... IMAGINE PR introduces a brand partnerships division, which will focus on ensuring that partnerships are meaningful and measurable, rather than transactional.
SourceCode Communications acquires Rally Point Public Relations... Ruder Finn launches its AI Accelerator, a set of tools and capabilities that will be embedded across client work, agency workflows, and talent recruitment and development, as a way of building AI-native expertise across disciplines... Ceisler Media & Issue Advocacy, a communications, media strategy and public relations firm, is merging with Athena Global Advisors. 
MikeWorldWide launches a supply chain, logistics, and infrastructure practice... Kroll introduces two practices: Kroll Economics and Decision Intelligence... Orange Orchard founder Heather Ripley is hosting a free 60-minute live masterclass on Tuesday, Feb. 24 at 1 p.m. EST to help animal sanctuaries earn meaningful earned media coverage and turn that visibility into stronger community support.
Stagwell agencies Doner and Colle McVoy form a “strategic alliance” that will operate as DonerColle Partners... Merryman Communications, a healthcare marketing and communications agency, rebrands as M+... Crowe PR launches Crowe Media platform... Tauth Labs, which provides content authentication solutions for clients in the communications, financial services and local government sectors, has been certified by the Coalition for Content Provenance and Authenticity.
