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The Bliss Group and Ringer Sciences launch the Executive Signals Platform, an audience intelligence platform that analyzes the behavior of executives in key media channels dedicated to business. The platform is designed to reveal the trends and topics that are top of mind for a brand’s key buyers, identify the publications that receive the most engagement and uncover the most relevant influencers. It also provides competitor intelligence that can be used to benchmark executive social thought leadership programs against industry peers. “The executive signals platform delivers unique actionable intelligence on an audience of senior business leaders to inform how we build campaigns, perform outreach and react to emerging industry trends,” said Ringer Sciences founder and CEO Yash Gad.
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CMI Media Group, a WPP agency that works with health, wellness, and pharmaceutical clients, starts up a healthcare-focused ecommerce practice. The ecommerce capability, which will be led by Jacob Harrison as director of ecommerce investment strategy, will work to transform the marketing landscape in a way that will allow clients to get Rx and OTC products in the hands of patients and consumers. "My goal is to help clients diversify their shopping channels, expand their reach, and implement strategic initiatives online leading to increased shopping opportunity, brand loyalty, and a strong customer lifetime value," said Harrison.
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BizCom Associates is launching an employee-based philanthropic program, BizComCARES. The program is designed to empower the agency and individual teammates to select the causes they wish to support. This could range from seasonal opportunities such as holiday programs to providing relief following a natural disaster to supporting local mentoring programs. BizCom has also set up a website, BizComCARES.com, where employees can showcase their philanthropic efforts. Organizations or individuals can also use the website to contact the agency requesting support. “Rather than select one or two causes to support as an agency, the beauty of this program is that as a fully-remote agency, it provides a way for BizCom and our team members to help address the needs of their communities, no matter where they live,” said BizCom co-founder and CEO Scott White.
PKPR, a New York-based boutique shop, launches a book publicity division focused on nonfiction authors... Palantir Technologies and Stagwell form a partnership to create an AI-driven platform for marketers... The Conference Board is presenting a Nov. 18-19 event at the Brooklyn Marriott that will look at the priorities, challenges and opportunities facing AI decision-makers today.
Gregory FCA is marking its 35th anniversary with a comprehensive rebrand... Madden Media, a Tucson-based agency, teams with Denver-based Karsh Hagan... Jasper, an AI content automation platform, launches Jasper Grid, an interface that allows marketing teams to create and orchestrate content across a range of channels, audiences and regions.
Sommerfield Communications, a corporate, financial, and crisis shop that was acquired by Allison Worldwide in early 2021, re-launches as an independently owned firm... D S Simon Media launches a broadcast media tour designed to enhance Generative Engine Optimization... The Public Relations Society of America’s ICON 2025 Conference brought together close to 2,100 in DC from Oct. 28-30.
CorpBridge Advisors is launched by Bob Christie (Brunswick and Alibaba Group veteran) and Russ Rubino (Nasdaq and Intercontinental Exchange/NYSE alum)... Golin marked its 30th anniversary in Miami with an Oct. 23 gathering that celebrated its new outpost in Coral Gables... The Notability Company debuted at the PRSA annual ICON Conference in Washington.
Padilla launches Padilla GEO 3D, a service that aims to improve generative AI search results for brands and organizations... Bader Rutter, a Milwaukee-based B2B marketing agency, unveils the Chef Advisory Network, an initiative designed to bring the voice of the kitchen into food company boardrooms... Dilenschneider Group founder and principal Robert Dilenschneider’s new book, Respect: How to Change the World One Interaction at a Time, was released on Oct. 28 by Wiley... Blue Highway Advisory and Blue Highway Global, founded by former Mercury Public Affairs managing director Ian McCaleb in 2022, rebrands.
