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The Bliss Group and Ringer Sciences launch the Executive Signals Platform, an audience intelligence platform that analyzes the behavior of executives in key media channels dedicated to business. The platform is designed to reveal the trends and topics that are top of mind for a brand’s key buyers, identify the publications that receive the most engagement and uncover the most relevant influencers. It also provides competitor intelligence that can be used to benchmark executive social thought leadership programs against industry peers. “The executive signals platform delivers unique actionable intelligence on an audience of senior business leaders to inform how we build campaigns, perform outreach and react to emerging industry trends,” said Ringer Sciences founder and CEO Yash Gad.
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CMI Media Group, a WPP agency that works with health, wellness, and pharmaceutical clients, starts up a healthcare-focused ecommerce practice. The ecommerce capability, which will be led by Jacob Harrison as director of ecommerce investment strategy, will work to transform the marketing landscape in a way that will allow clients to get Rx and OTC products in the hands of patients and consumers. "My goal is to help clients diversify their shopping channels, expand their reach, and implement strategic initiatives online leading to increased shopping opportunity, brand loyalty, and a strong customer lifetime value," said Harrison.
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BizCom Associates is launching an employee-based philanthropic program, BizComCARES. The program is designed to empower the agency and individual teammates to select the causes they wish to support. This could range from seasonal opportunities such as holiday programs to providing relief following a natural disaster to supporting local mentoring programs. BizCom has also set up a website, BizComCARES.com, where employees can showcase their philanthropic efforts. Organizations or individuals can also use the website to contact the agency requesting support. “Rather than select one or two causes to support as an agency, the beauty of this program is that as a fully-remote agency, it provides a way for BizCom and our team members to help address the needs of their communities, no matter where they live,” said BizCom co-founder and CEO Scott White.
Caster Communications is acquired by long-time agency leaders Alexandra Crabb and Peter Girard... DiGennaro Communications launches The Authority Studio, a freestanding content strategy and production offering... The Brandman Agency, which specializes in luxury travel and lifestyle, rebrands as Brandman.
Public Inc., a social impact agency based in Toronto and New York, acquires Rocket Social Impact, an advisory firm that works with nonprofit and corporate social impact organizations... Ruder Finn launches “What’s Next: The Ruder Finn Podcast,” a new platform hosted by CEO Kathy Bloomgarden... Crowe PR joins United Partners Network, a network of independent PR agencies with members across more than 65 markets worldwide.
Ruder Finn launches rf.Voices, an integrated influence offering that brings together AI-powered influencer marketing, customer advocacy and paid amplification under one measurable framework... The Pollack Group is accepting applications through March 31 for The Big Red Grant, a $40,000 pro bono strategic PR and marketing engagement program awarded to a nonprofit organization ready for growth... D S Simon Media releases a report that says almost seven in ten producers (68 percent) are more interested in airing a story when they know it has been optimized for AI.
Precision Strategies, an integrated strategy and marketing agency with offices in Washington and New York, acquires Firehouse Strategies, a DC-based public affairs firm... AVENIR GLOBAL acquires London-based Thinks Insight & Strategy... Good Company, which bills itself as a “cultural engineering firm,” is launched by DJ Hardy, a veteran of Johannesburg-based communications consultancy arxna and M&C Saatchi Sport & Entertainment and Casey Stickles, who has worked at 5WPR, Rubenstein and MWW.
PSC (Princeton Strategic Communications) acquires Nonprofit Partners... CG Life launches 24/364, a cultural brand platform intended to drive awareness, connection and action aimed at keeping rare disease at the forefront of the health and social conversation... Interluxe Group, which focuses on brand experiences and in-person activations; Quinn, a strategic communications agency; and media and digital agency North & Warren are uniting under the Interluxe Group banner.
