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Allison+Partners releases its first Social Discovery Survival Guide, a trends report based on data showing that approximately 40 percent of Gen Z shoppers now use social platforms like TikTok and Instagram to discover new brands and products, rather than typing keywords into a traditional search engine. The guide was put together by the agency’s newly formed Social Discovery Squad, a group of subject matter experts spanning social strategy, content marketing, influencer, platform and search expertise. “Social and visual discovery offers a more engaging experience and often bypasses brand channels,” said Cathy Planchard, global partner and president of Allison+Partners’ Marketing Innovation Team. ”If a consumer’s perception of a brand, and its products, can be entirely user-generated, our clients need cross-disciplinary thinking to shape this disruption to their advantage.” The squad’s approach will continue to evolve as consumers across demographic groups increase adoption of visual discovery and each of the major platforms introduce new features.
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Publicis Groupe acquires VIVnetworks, an affiliate marketing agency in Central and Eastern Europe, with a client portfolio of over 900 merchants across 27 countries. VIVnetworks will be integrated with Publicis Groupe’s global performance marketing platform, CJ. It will operate under the leadership of Publicis senior vice president EMEA Tobias Allgeyer, based in Munich. VIVnetworks’ founders, CEO Vladan Hejnic and COO Robert Studený, will join CJ’s executive management for Central and Eastern Europe. The agency will work with Publicis Groupe’s recently acquired entities, Profitero and CitrusAd, as well as its leading identity solution Epsilon. “Under CJ’s unified umbrella, VIVnetworks and CJ will fully combine to help our clients—advertisers, publishers, and agencies—win in commerce with unparalleled regional and global performance marketing expertise,” said CJ chief executive officer Mayuresh Kshetramade.
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Horizon Media launches Horizon Sports & Experiences. The company says that the new firm, which includes the merger of Horizon's Scout Sports and Entertainment division, was created to provide a comprehensive approach for clients engaging in sports and experiential marketing. HS&E will be led by the team of David Levy, founder of Back Nine Ventures and former president of Turner, and Chris Weil, former chair & CEO of Momentum Worldwide, who will serve as co-CEOs and equity partners in HS&E. Michael Neuman, head of Scout, will become EVP of HS&E, reporting to Levy and Weil. The new unit will include a core focus on IP creation and monetization, strategic advisory and consulting, media rights, sponsorship, sales, and experiential strategy and activation. "What we have created here will bring a unique – and complementary - combination of sports, experiential, and media capabilities and expertise under one tent,” said Horizon Media CEO and founder Bill Koenigsberg.
SourceCode Communications launches SourceCode Germany, establishing the agency's first office in continental Europe... Clario Group acquires Ted Miller Group, a Miami-founded agency focused on clients in the technology, travel & leisure and financial services sectors... Global Situation Room’s Global Risk Advisory Council is hosting a July 23 webinar that will go over the results of its new Reputation Risk Index.
Havas acquires MUT, a Barcelona-based firm focused on experiential marketing and sustainable events... IPREX lauches its AI Task Force...D S Simon Media, one of the first companies to produce a satellite media tour, celebrates its 40th anniversary... Washington Women in Public Relations is sponsoring an event that shows communications pros who work with associations how they can get their messages across clearly, credibly and courageously. “How Associations Lead with Strategic Storytelling,” at 6 p.m. on July 16.
TEAM LEWIS starts up its AI Practice... Thunderly launches a year-long storytelling campaign focused on how franchising can provide a pathway to business ownership... JIN, a European communications consulting group, introduces "AI Campaigning", a corporate offering designed to model and anticipate stakeholder behavior.
Karsh Hagan and Madden Media join forces as KHM... Endeavor Communications opens an office in the Harbor Point neighborhood of Stamford, CT... Big Red Oak, a Toronto-based communications firm, and D.C. area-based PA firm New Hill Consulting have launched a joint service exclusively for companies in the nuclear energy sector... The Pollack Group has partnered with Brandi AI, a platform for enterprise brand intelligence, AI visibility and Generative Engine Optimization.
Real Chemistry acquires Spurwing Communications, which advises pharmaceutical and healthcare organizations—as well as clients across a broader range of industries—throughout APAC... 5W AI Communications (5WPR) is moving its headquarters from New York to Florida (Miami, Tampa)... Valence Communications, which will focus on biopharmaceutical companies, launches under Matt Middleman, who was founder and CEO at LifeSci Communications.
