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Zapwater Communications is retained by AYANA Resort Bali to support the grand opening of AYANA Segara Bali, opening this winter. Zapwater’s scope of work will include ongoing media relations, familiarization trips, media partnerships, thought leadership and industry awards. The agency will also continue to represent AYANA Resort Bali in North America in partnership with Indonesian travel specialist agency Scop3 Group. “We look forward to driving focused awareness of the grand opening of this five-star property among U.S. media and consumers,” said Zapwater CEO and founder David Zapata.
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LDPR is named agency of record for Wyndham Palmas Beach & Golf Resort in Puerto Rico and the Islamorada Resort Collection in Islamorada, FL. For both clients, the agency will oversee the overall media relations and media visit program for the US. Wyndham Palmas Beach and Golf Resort, a 107-guestroom property located in the Palmas de Mar community on Puerto Rico’s East Coast, is preparing to unveil Phase One of a multi-million-dollar transformation. The Islamorada Resort Collection, situated within the village of Islamorada in the Florida Keys, is comprised of Amara Cay Resort, Pelican Cove Resort & Marina, Postcard Inn Beach Resort & Marina, and La Siesta Resort & Marina.
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Viral Nation signs on as agency of record for Parabellum Esports, a company that is a subsidiary of React Gaming Group. The agency has been enlisted to help Parabellum scale by securing global partnership and sponsorship opportunities, as well as representing its business interests within the esports ecosystem. Its services will also encompass esports talent management, team sponsorships, brand development and consulting services. “We are excited to have a world-class agency like Viral Nation represent our business interests and brand opportunities within the esports space,” said Parabellum Esports CEO Chris Lamarucciola.
FleishmanHillard is named strategic communications consultancy for the Bay Area Host Committee... Kite Hill is named PR partner for the Artist and the Machine summit, which till take place Nov. 19 in Los Angeles... Alliance Connection, a Detroit-based agency that specializes in all-inclusive resorts, travel and hospitality, wins Elite Island Resorts with properties in Antigua, Barbados and Panama.
Merlot Marketing is named agency of record for Nichiha USA, a manufacturer of building material solutions... Sally Beauty, the consumer retail division of parent company Sally Beauty Holdings, appoints Creative Media Marketing as its public relations agency of record... Doner comes on board as agency of record for Rush Street Gaming, which operates Rivers Casino locations in Pittsburgh; Philadelphia; Des Plaines, IL; Portsmouth, VA; and Schenectady, NY.
JPR Group picks up Kimmel Architecture (formerly Kimmel-Bogrette Architecture + Site) to establish a presence in the senior living marketplace... RG2 Communications, adds Pollini at Ladbroke Hall, an Italian restaurant that is part of the 43,000 sq.-ft. Edwardian landmark, which presents live music, contemporary art, dance and gastronomy... M&C Communications assumes PR duties for Hope for Stomach Cancer nonprofit group.
Konnect Agency connects with Crescent Hotels & Resorts... FleishmanHillard specialty agency Methods+Mastery’s "Team BDG” comes on board as agency of record for Blue Diamond Growers... The Lacek Group, a loyalty, CRM and brand marketing agency that is part of Ogilvy One, picks up FNBO financial services outfit.
Rubenstein Public Relations works to burnish the legacy of Manhattan’s Riverside Memorial Chapel as a 
