Zapwater Communications is retained by AYANA Resort Bali to support the grand opening of AYANA Segara Bali, opening this winter. Zapwater’s scope of work will include ongoing media relations, familiarization trips, media partnerships, thought leadership and industry awards. The agency will also continue to represent AYANA Resort Bali in North America in partnership with Indonesian travel specialist agency Scop3 Group. “We look forward to driving focused awareness of the grand opening of this five-star property among U.S. media and consumers,” said Zapwater CEO and founder David Zapata.
LDPR is named agency of record for Wyndham Palmas Beach & Golf Resort in Puerto Rico and the Islamorada Resort Collection in Islamorada, FL. For both clients, the agency will oversee the overall media relations and media visit program for the US. Wyndham Palmas Beach and Golf Resort, a 107-guestroom property located in the Palmas de Mar community on Puerto Rico’s East Coast, is preparing to unveil Phase One of a multi-million-dollar transformation. The Islamorada Resort Collection, situated within the village of Islamorada in the Florida Keys, is comprised of Amara Cay Resort, Pelican Cove Resort & Marina, Postcard Inn Beach Resort & Marina, and La Siesta Resort & Marina.
Viral Nation signs on as agency of record for Parabellum Esports, a company that is a subsidiary of React Gaming Group. The agency has been enlisted to help Parabellum scale by securing global partnership and sponsorship opportunities, as well as representing its business interests within the esports ecosystem. Its services will also encompass esports talent management, team sponsorships, brand development and consulting services. “We are excited to have a world-class agency like Viral Nation represent our business interests and brand opportunities within the esports space,” said Parabellum Esports CEO Chris Lamarucciola.