Marathon Strategies has released Meet the Freshmen, a guide to the new members of Congress. It provides access to the background of incoming House members, as well as listing their positions on such issues as the economy, trade, crime, energy and climate. It features an interactive map, whereby zooming in on individual congressional districts users can learn about every new member. They can also sign up on the site to receive updates as additional races are called.
Yes& merges with Lipman Hearne, a Chicago-based firm with expertise in higher education and philanthropy marketing. The newly merged unit will be known as Yes& Lipman Hearne and will include staff members from both organizations. Alexia Koelling, executive VP of consulting and account management at Lipman Hearne, and Kirsten Federke, senior VP of enrollment marketing, will lead the new unit. “This new partnership enables Lipman Hearne’s clients to take advantage of Yes&’s full end-to-end marketing services, complementing Lipman Hearne’s strengths in strategy, research and creative design, with a focus on the evolving higher education marketplace,” said Yes& president and CEO Robert W. Sprague.
The Diversity Marketing Consortium brings on talent acquisition platform Workable. The platform is DMC’s first-ever software partner and service offering outside of its suite of marketing services. All of DMC’s present and former clients will now have access to the full spectrum of the Workable platform for six months at no cost. Workable helps users manage hiring through one centralized workspace, attract more candidates with advanced job board integrations, provide candidates with a seamless interview experience and automate basics tasks. “We’ve been a Workable customer for years and to be able to offer their platform to DMC clients at no cost is sure to have a significant impact on their ability to hire the talent they need to grow and scale,” said Becky Honeyman, managing partner at SourceCode Communications and co-founder of the Diversity Marketing Consortium.