 |
Marathon Strategies has released Meet the Freshmen, a guide to the new members of Congress. It provides access to the background of incoming House members, as well as listing their positions on such issues as the economy, trade, crime, energy and climate. It features an interactive map, whereby zooming in on individual congressional districts users can learn about every new member. They can also sign up on the site to receive updates as additional races are called.
 |
Yes& merges with Lipman Hearne, a Chicago-based firm with expertise in higher education and philanthropy marketing. The newly merged unit will be known as Yes& Lipman Hearne and will include staff members from both organizations. Alexia Koelling, executive VP of consulting and account management at Lipman Hearne, and Kirsten Federke, senior VP of enrollment marketing, will lead the new unit. “This new partnership enables Lipman Hearne’s clients to take advantage of Yes&’s full end-to-end marketing services, complementing Lipman Hearne’s strengths in strategy, research and creative design, with a focus on the evolving higher education marketplace,” said Yes& president and CEO Robert W. Sprague.
 |
The Diversity Marketing Consortium brings on talent acquisition platform Workable. The platform is DMC’s first-ever software partner and service offering outside of its suite of marketing services. All of DMC’s present and former clients will now have access to the full spectrum of the Workable platform for six months at no cost. Workable helps users manage hiring through one centralized workspace, attract more candidates with advanced job board integrations, provide candidates with a seamless interview experience and automate basics tasks. “We’ve been a Workable customer for years and to be able to offer their platform to DMC clients at no cost is sure to have a significant impact on their ability to hire the talent they need to grow and scale,” said Becky Honeyman, managing partner at SourceCode Communications and co-founder of the Diversity Marketing Consortium.
Precision Strategies, an integrated strategy and marketing agency with offices in Washington and New York, acquires Firehouse Strategies, a DC-based public affairs firm... AVENIR GLOBAL acquires London-based Thinks Insight & Strategy... Good Company, which bills itself as a “cultural engineering firm,” is launched by DJ Hardy, a veteran of Johannesburg-based communications consultancy arxna and M&C Saatchi Sport & Entertainment and Casey Stickles, who has worked at 5WPR, Rubenstein and MWW.
PSC (Princeton Strategic Communications) acquires Nonprofit Partners... CG Life launches 24/364, a cultural brand platform intended to drive awareness, connection and action aimed at keeping rare disease at the forefront of the health and social conversation... Interluxe Group, which focuses on brand experiences and in-person activations; Quinn, a strategic communications agency; and media and digital agency North & Warren are uniting under the Interluxe Group banner.
KITH, which provides corporate reputation and crisis preparation services, is now owned by CEO Stephanie Craig, who has been with the firm since 2021... The Marketing Cloud, a part of Stagwell, introduces several expansions to Agent Cloud, the platform it launched in October 2025 to simplify access to its AI tools and marketing assistants.... Notified launches its AI Press Release Optimizer.
V2 Communications launches its AI Visibility Solution and Earned Media at Scale, two service offerings designed to help companies increase visibility and credibility in generative search... The Public Relations Global Network brings on Greenough Communications as its Boston member agency... DBC is relaunching The DBC Industry Calendar as a free site to help communicators more easily discover relevant events and awards in the cluttered event landscape driven by the growth of webinars and online events. 
PAN releases new original research showing that a significant share of B2B citations surfaced by ChatGPT are inaccurate, misattributed or entirely fabricated, introducing a new credibility risk for brands... REQ, which has offices in DC and San Diego, opens in Phoenix... Notified introduces Market Intelligence, an addition to its all-in-one IR Hub, which gives IR teams a more streamlined way to prepare for earnings calls.
