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FINN Partners picks up Tru Earth, a global zero-waste household cleaning products company committed to eradicating plastic containers. FINN will deliver integrated marketing strategy and activation, including creative campaign development, PR communications, product sampling, CSR and social good engagement, thought leadership and partnership support. Tru Earth, the number one eco-strip brand in Canada, is expanding its footprint in the United States. The company offers biodegradable, ultra-concentrated cleaning strips for laundry, surfaces, and toilets, with more new products on the horizon before year-end. “With 6,000+ retail locations ranging from small specialty stores to major retailers and distribution centers throughout the U.S., we knew it was time to select a partner we could trust to help us grow and succeed in this very important market,” said Tru Earth co-founder and CEO Brad Liski.
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Clarity lands business psychology consultancy Pearn Kandola. The agency is working with Pearn Kandola to raise the organization’s profile and boost awareness of its diversity & inclusion services and digital solutions. Based in Oxford, UK, the consultancy’s clients include private, public and voluntary sector organizations in the UK and globally, including BT, HSBC and Cisco. “The Clarity team impressed us right away with their creativity and comprehensiveness during the pitch process,” said Pearn Kandola marketing manager James Hatcher. “The team has excellent experience in both the SaaS and HR space, and we are aligned in our approach to diversity and inclusion, which is vital for any long-term partnership in our industry.”
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Marino adds Happy Munkey, a New York City-based cannabis lifestyle and culture brand, and Campoamor & Sons, a full-service consulting firm, to its roster of cannabis clients. For Happy Munkey, which gives members and audiences a look into the New York cannabis scene through events, podcasts, video content, written content and social media, the agency will promote CEO and founder Vladimir Bautista as an authority on New York’s cannabis industry and support the brand’s entry into the recreational market through a comprehensive strategic communications program. Marino will work to position Campamor & Sons, founded by Jesse Campoamor, a veteran political operative and cannabis equity advocate, as a leading consultant for various issues, including cannabis licensing.
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Gunpowder is named public relations agency of record for outdoor hunting gear brand SITKA Gear. The agency will work with SITKA Gear on all earned media outreach initiatives, events, partnerships and activations, as well as commerce content and affiliate programs throughout the year. Founded in 2006, SITKA Gear produces technical apparel for both novice and experienced hunters, while maintaining a commitment to the hunting lifestyle and wildlife conservation. “The Gunpowder team has the reputation, experience and a shared passion that will underscore SITKA’s position as a leader in technical hunting apparel and beyond,” said SITKA marketing manager Todd Barker.
Racepoint Global signs on to work with MIPS, which develops tools, software and compute required for building autonomous edge computing platforms... Allen & Gerritsen picks up Appalachian Mountain Club, the oldest operating outdoor and recreation conservation organization in the US... RG2 Communications scoops up The Broome, a boutique hotel in Manhattan’s SoHo neighborhood. 
Strategic Objectives is selected by Waterfront Toronto to lead integrated communications for the opening of a new section of the city’s Biidaasige Park... Scout Lab, which works with clients focused on human and planetary health, is named AOR for auction-based platform BuyWander... Marketplace Excellence Corporation is named US PR firm for the Anguilla Tourist Board. 
5W is named agency of record for Strength of Nature, which offers such multicultural haircare brands as African Pride, as well as Motions Xpress Shampoo Hair Color... RG2 Communications is representing Rebelo de Andrade, an architecture and design studio based in Portugal... Big Fish Collective is engaged as agency of record for publicity and media relations for Nikwax, which produces PFAS-free waterproofing and aftercare solutions for outdoor apparel, footwear and gear.
Lou Hammond Group lands Visit St. Petersburg Clearwater, Florida’s Historic Coast and VIVA Cruises... Champion picks up Snooze Eatery, a breakfast and brunch restaurant with nearly 70 locations nationwide... Red Lorry Yellow Lorry wins US PR duties for ArgusEye, a tech company providing an autonomous AI workforce that helps engineering teams ship secure, compliant cyber-physical products more quickly. 
Doner lands AOR status for Navy Federal Credit Union, the world's largest credit union... P-22 Agency picks up El Encanto, a Santa Barbara, CA resort located on seven acres of terraced gardens overlooking the Pacific Ocean... Parasol, which specializes in the luxury lifestyle and hospitality sector, signs on as US shop for Château Minuty, a wine estate located on the French Riviera.
