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FINN Partners picks up Tru Earth, a global zero-waste household cleaning products company committed to eradicating plastic containers. FINN will deliver integrated marketing strategy and activation, including creative campaign development, PR communications, product sampling, CSR and social good engagement, thought leadership and partnership support. Tru Earth, the number one eco-strip brand in Canada, is expanding its footprint in the United States. The company offers biodegradable, ultra-concentrated cleaning strips for laundry, surfaces, and toilets, with more new products on the horizon before year-end. “With 6,000+ retail locations ranging from small specialty stores to major retailers and distribution centers throughout the U.S., we knew it was time to select a partner we could trust to help us grow and succeed in this very important market,” said Tru Earth co-founder and CEO Brad Liski.
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Clarity lands business psychology consultancy Pearn Kandola. The agency is working with Pearn Kandola to raise the organization’s profile and boost awareness of its diversity & inclusion services and digital solutions. Based in Oxford, UK, the consultancy’s clients include private, public and voluntary sector organizations in the UK and globally, including BT, HSBC and Cisco. “The Clarity team impressed us right away with their creativity and comprehensiveness during the pitch process,” said Pearn Kandola marketing manager James Hatcher. “The team has excellent experience in both the SaaS and HR space, and we are aligned in our approach to diversity and inclusion, which is vital for any long-term partnership in our industry.”
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Marino adds Happy Munkey, a New York City-based cannabis lifestyle and culture brand, and Campoamor & Sons, a full-service consulting firm, to its roster of cannabis clients. For Happy Munkey, which gives members and audiences a look into the New York cannabis scene through events, podcasts, video content, written content and social media, the agency will promote CEO and founder Vladimir Bautista as an authority on New York’s cannabis industry and support the brand’s entry into the recreational market through a comprehensive strategic communications program. Marino will work to position Campamor & Sons, founded by Jesse Campoamor, a veteran political operative and cannabis equity advocate, as a leading consultant for various issues, including cannabis licensing.
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Gunpowder is named public relations agency of record for outdoor hunting gear brand SITKA Gear. The agency will work with SITKA Gear on all earned media outreach initiatives, events, partnerships and activations, as well as commerce content and affiliate programs throughout the year. Founded in 2006, SITKA Gear produces technical apparel for both novice and experienced hunters, while maintaining a commitment to the hunting lifestyle and wildlife conservation. “The Gunpowder team has the reputation, experience and a shared passion that will underscore SITKA’s position as a leader in technical hunting apparel and beyond,” said SITKA marketing manager Todd Barker.
Praytell is selected as U.S. PR agency of record for Burger King. Mojo Supermarket takes on social AOR duties... P-22 Agency signs on with Explora, a family-owned, certified B Corporation offering immersive journeys in South America... GV Public Relations is representing The Whitney Hotel in Boston; The Rittenhouse Hotel in Philadelphia; and Juniper Preserve, Golf & Wellness Resort in Bend, OR. 
Scout Lab is named communications agency for TrustedHousesitters, a home and pet-sitting community... Magrino lands BSH, the home appliances arm of Germany’s Bosch Group, as PR AOR for “Region North America”... Refuel Agency wins FY2025-26 and beyond for Veterans Florida, which connects transitioning servicemembers, veterans and spouses with career opportunities and entrepreneurship resources.
Decker/Royal signs up The Meadows on Rock Creek, Château la Commaraineand Lamangata Luxury Surf Resort... Horizon Media goes with GALLO, which markets wine, spirits, malt beverages and ready-to-drink products... Integrity Public Relations wins Tradewinds Networks.
Rubenstein Public Relations is renamed agency of record for Pactum, a leader in procurement innovation and agentic AI... SolComms signs on to represent Allison and Stephen Ellsworth, co-founders of poppi, a prebiotic soda brand... Trevelino/Keller signs on to provide a comprehensive communications strategy for CartiNova, an advanced regenerative medicine platform.
MKTG Sports + Entertainment, part of dentsu, lands Agassi Sports Entertainment, a racquet sports-focused entertainment and innovation company co-founded by Andre Agassi... Hayden IR is engaged by Jones Soda Co. to provide investor communications and outreach efforts... JC Communications picks up three Greek resorts: Grand Resort Lagonissi, Elounda Beach Hotel & Villas and Elounda Bay Palace.
