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| Jonny and Paddy Davis |
Allied Global Marketing, a global agency that works with entertainment, culture and lifestyle brands, relaunches its experiential offering as Allied’s Brand Experience division. The division will be led by former Honey+Buzz co-founders Jonny and Paddy Davis, who will serve as executive vice presidents. Honey+Buzz, an experiential marketing agency, was acquired by Allied in May 2021. Since then, the Davis brothers have been fully integrated into Allied’s experiential team by working closely with the US offices to service key clients, including Amazon, Hulu, DreamWorks, Princess Cruises and Hermes, while continuing to grow the business internationally. “Our clients demand increasingly global, performance-driven and integrated experiential campaigns,” said AGM chief strategy officer Adam Cunningham. “This new holistic approach goes beyond live events to integrate our services across earned, paid and owned media throughout all forms of live, digital and hybrid activations.”
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Cision acquires Factmata Limited, a social and news media monitoring and analytics product that uses AI to identify and track narratives online through articles, blogs, tweets and other social chatter, highlighting the ones that could either help or hurt brand reputation and value. “Factmata's unique expertise is helping brands and organizations identify risky narratives earlier and more reliably than a human can,” said Jay Webster, Cision chief product & technology officer and Cision Comms Cloud president. “The acquisition of Factmata is a critical step in Cision’s mission to empower communications and PR professionals with AI and narrative detection technology.”
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Taylor launches “Shapers of Possibility,” which is redefining its vision as a purpose-driven firm. As part of the new initiative, the agency has rounded out its strategy and creative practices with a diverse group of strategists, data analysts, copywriters, art directors, designers and production specialists. The team holds traditional, digital, social, experiential, and PR experience as well as multicultural, multi-lingual and global communications expertise in over a dozen marketing-related disciplines. “It’s time to come together to shape our possibilities for the future, with our individual and collective purpose as the guide,” said Taylor president Maeve Hagen. The agency’s current pro-bono partnerships include the Boris Lawrence Henson Foundation, Hispanic Star, Harlem Junior Tennis & Education Program and March of Dimes.
Praytell expands its Influence Department—which unites media, creators and social under one team... LRJ PR & Communications and Canopy Brand Group form an alliance that the firms say will bridge the operational divide between high-end brand design and strategic public relations... Twin Minds Media, Hispanic market specialist, increases the scope of its services in an effort to help brands build deeper connections with audiences through culture, storytelling, media and experiences. 
The People Platform, part of Stagwell's The Marketing Cloud, rebrands as Numetrix... Zapwater Communications has earned 17 finalist honors across two PR competitions: eight at the 68th Annual Golden Trumpet Awards, presented by the Publicity Club of Chicago, and nine at the 2026 PRSA Chicago Skyline Awards.. The Florida Public Relations Association presented 122 awards to individuals and teams from across the state at its 69th annual Golden Image and 3rd Annual Pinnacle Awards gala.
The Motion Agency acquires Vehr Communications, a Cincinnati-based strategic communications firm, effective Oct. 1... Lyceus Group, which specializes in financial services, is named a finalist for Public Relations Campaign at the 2026 ThinkAdvisor Luminaries Awards... IPSY, a curated beauty membership platform, launches IPSY Marketing Solutions, a full-funnel marketing and sales acceleration engine. 
Fire on the Hill, which has offices in London, Manchester, New York and Paris, is providing pro bono communications support to the Intergenerational Foundation, the UK's leading authority on intergenerational fairness... The PRSA-NY Big Apple Awards Gala on Sept. 17 will have Gio Benitez, co-anchor of the weekend edition of “Good Morning America” and ABC News transportation correspondent, serving as emcee... CasePR, a boutique litigation communications firm, launches in Portland, OR.
inFocus, which works with entertainment, media and innovation brands in the US Hispanic market and Latin America, expands into Mexico... Modern Currency Public Relations, which will celebrate its 10th anniversary in 2027, launches an AI visibility & generative engine optimization practice... Adfactors PR, India’s largest reputation and critical issues advisory, acquires Australian communication consultancy SenateSHJ.
