Davis
Jonny and Paddy Davis

Allied Global Marketing, a global agency that works with entertainment, culture and lifestyle brands, relaunches its experiential offering as Allied’s Brand Experience division. The division will be led by former Honey+Buzz co-founders Jonny and Paddy Davis, who will serve as executive vice presidents. Honey+Buzz, an experiential marketing agency, was acquired by Allied in May 2021. Since then, the Davis brothers have been fully integrated into Allied’s experiential team by working closely with the US offices to service key clients including Amazon, Hulu, DreamWorks, Princess Cruises and Hermes, while continuing to grow the business internationally. “Our clients demand increasingly global, performance-driven and integrated experiential campaigns,” said AGM chief strategy officer Adam Cunningham. “This new holistic approach goes beyond live events to integrate our services across earned, paid and owned media throughout all forms of live, digital and hybrid activations.”

Cision

Cision acquires Factmata Limited, a social and news media monitoring and analytics product that uses AI to identify and track narratives online through articles, blogs, tweets and other social chatter, highlighting the ones that could either help or hurt brand reputation and value. “Factmata's unique expertise is helping brands and organizations identify risky narratives earlier and more reliably than a human can,” said Jay Webster, Cision chief product & technology officer and Cision Comms Cloud president. “The acquisition of Factmata is a critical step in Cision’s mission to empower communications and PR professionals with AI and narrative detection technology.”

Taylor

Taylor launches “Shapers of Possibility,” which is redefining its vision as a purpose-driven firm. As part of the new initiative, the agency has rounded out its strategy and creative practices with a diverse group of strategists, data analysts, copywriters, art directors, designers and production specialists. The team holds traditional, digital, social, experiential, and PR experience as well as multicultural, multi-lingual and global communications expertise in over a dozen marketing-related disciplines. “It’s time to come together to shape our possibilities for the future, with our individual and collective purpose as the guide,” said Taylor president Maeve Hagen. The agency’s current pro-bono partnerships include the Boris Lawrence Henson Foundation, Hispanic Star, Harlem Junior Tennis & Education Program and March of Dimes.