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| Jonny and Paddy Davis |
Allied Global Marketing, a global agency that works with entertainment, culture and lifestyle brands, relaunches its experiential offering as Allied’s Brand Experience division. The division will be led by former Honey+Buzz co-founders Jonny and Paddy Davis, who will serve as executive vice presidents. Honey+Buzz, an experiential marketing agency, was acquired by Allied in May 2021. Since then, the Davis brothers have been fully integrated into Allied’s experiential team by working closely with the US offices to service key clients, including Amazon, Hulu, DreamWorks, Princess Cruises and Hermes, while continuing to grow the business internationally. “Our clients demand increasingly global, performance-driven and integrated experiential campaigns,” said AGM chief strategy officer Adam Cunningham. “This new holistic approach goes beyond live events to integrate our services across earned, paid and owned media throughout all forms of live, digital and hybrid activations.”
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Cision acquires Factmata Limited, a social and news media monitoring and analytics product that uses AI to identify and track narratives online through articles, blogs, tweets and other social chatter, highlighting the ones that could either help or hurt brand reputation and value. “Factmata's unique expertise is helping brands and organizations identify risky narratives earlier and more reliably than a human can,” said Jay Webster, Cision chief product & technology officer and Cision Comms Cloud president. “The acquisition of Factmata is a critical step in Cision’s mission to empower communications and PR professionals with AI and narrative detection technology.”
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Taylor launches “Shapers of Possibility,” which is redefining its vision as a purpose-driven firm. As part of the new initiative, the agency has rounded out its strategy and creative practices with a diverse group of strategists, data analysts, copywriters, art directors, designers and production specialists. The team holds traditional, digital, social, experiential, and PR experience as well as multicultural, multi-lingual and global communications expertise in over a dozen marketing-related disciplines. “It’s time to come together to shape our possibilities for the future, with our individual and collective purpose as the guide,” said Taylor president Maeve Hagen. The agency’s current pro-bono partnerships include the Boris Lawrence Henson Foundation, Hispanic Star, Harlem Junior Tennis & Education Program and March of Dimes.
Precision Strategies, an integrated strategy and marketing agency with offices in Washington and New York, acquires Firehouse Strategies, a DC-based public affairs firm... AVENIR GLOBAL acquires London-based Thinks Insight & Strategy... Good Company, which bills itself as a “cultural engineering firm,” is launched by DJ Hardy, a veteran of Johannesburg-based communications consultancy arxna and M&C Saatchi Sport & Entertainment and Casey Stickles, who has worked at 5WPR, Rubenstein and MWW.
PSC (Princeton Strategic Communications) acquires Nonprofit Partners... CG Life launches 24/364, a cultural brand platform intended to drive awareness, connection and action aimed at keeping rare disease at the forefront of the health and social conversation... Interluxe Group, which focuses on brand experiences and in-person activations; Quinn, a strategic communications agency; and media and digital agency North & Warren are uniting under the Interluxe Group banner.
KITH, which provides corporate reputation and crisis preparation services, is now owned by CEO Stephanie Craig, who has been with the firm since 2021... The Marketing Cloud, a part of Stagwell, introduces several expansions to Agent Cloud, the platform it launched in October 2025 to simplify access to its AI tools and marketing assistants.... Notified launches its AI Press Release Optimizer.
V2 Communications launches its AI Visibility Solution and Earned Media at Scale, two service offerings designed to help companies increase visibility and credibility in generative search... The Public Relations Global Network brings on Greenough Communications as its Boston member agency... DBC is relaunching The DBC Industry Calendar as a free site to help communicators more easily discover relevant events and awards in the cluttered event landscape driven by the growth of webinars and online events. 
PAN releases new original research showing that a significant share of B2B citations surfaced by ChatGPT are inaccurate, misattributed or entirely fabricated, introducing a new credibility risk for brands... REQ, which has offices in DC and San Diego, opens in Phoenix... Notified introduces Market Intelligence, an addition to its all-in-one IR Hub, which gives IR teams a more streamlined way to prepare for earnings calls.
