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TiiCKER, the shareholder loyalty and direct-to-shareholder marketing platform of Lambert Global, signs on to work with Lionsgate on launching the Shareholder Red Carpet Rewards program, which is aimed at increasing retail shareholder engagement with the studio’s portfolio of film and television brands and franchises. The program will offer such perks as Lionsgate commemorative shareholder certificates featuring the company’s movies & television series, a 50 percent discount on a full-year subscription to global streaming platform STARZ, discounts on movie tickets in partnership with Atom Tickets and discounts on a broad range of Lionsgate events, experiences and merchandise. “Lionsgate Shareholder Red Carpet Rewards is a great opportunity to engage with our retail investor base by partnering with best-in-class shareholder loyalty platform TiiCKER to use our portfolio of film and television properties to create an experience with lasting value for our shareholders,” said Jenefer Brown, Lionsgate EVP, Head of Global Products & Experiences.
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BLAZE PR is named agency of record for Bike.com, an online marketplace for bicyclists. BLAZE is tasked with raising awareness of the brand in the US market. The agency came on board earlier this year to launch both the brand and its line of Denago eBikes. “It was immediately apparent that they are committed to the needs of their clients and provide a custom approach to each project. We appreciate their work so far and look forward to growing Bike.com and the Denago eBike line with them in the years to come,” said Bike.com CEO Dave Duecker.
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One & All is named agency of record for USA Swimming, the national governing body of swimming in the United States, and USA Track & Field, the national governing body for track and field, long-distance running, and race walking. The agency will lead the organizations’ collective sponsorship sales efforts heading into the 2024 Olympic Games in Paris. One & All will develop sponsorship marketing materials, programs and strategies for the joint sales effort. It will also help identify, solicit and/or engage prospective sponsors for USA Track & Field and USA Swimming and any or all its official rights, events and media opportunities. “We believe One & All is uniquely prepared to help us revolutionize Olympic sponsorship in this country on our journey to Paris and beyond,” said USA Swimming president and CEO Tim Hinchey III.
Nicholas & Lence Communications handles PR for NYC Winter Outing... Burson is appointed to lead integrated communications for the Norwegian Seafood Council in Japan... McLean Media lands Lofty Pops, a Michigan-based handcrafted ice pop brand... Xhibition teams with Zambia Luxury Lodge Collection, a portfolio of luxury safari lodges.
Plus Communications, a well-connected Republican shop, signs a six-month pact to provide PR services to Israel’s Ministry of Finance.
Notified renews its exclusive partnership with Nasdaq... Marketing Maven is selected to lead messaging development and media outreach for KoreInside... Ripley PR, which works with clients in the skilled trades, B2B tech and manufacturing sectors, wins PR duties for ServiceForge.
Singer Associates Public Relations is now serving as chief point of contact for all media inquiries related to the San Francisco Police Officers Association... Mower grabs creative and strategy duties for Chervon, which produces power tools and outdoor power equipment... Jenerate PR signs Hana Hou by Hale Zen and Melissa Dyckman Interiors, two business that have recovered from the 2023 wildfire in Lahaina, Hawaii.
Praytell picks up US Soccer Federation, the official governing body of soccer in the U.S., as it gears up for the 2026 FIFA World Cup... Relevance International is delivering PR services for 700 Broadway, a new mixed-use project in Santa Monica... Feintuch Communications is engaged to support the in-house marketing team of Park Place Technologies and help the company expand its US PR efforts
