TiiCKER, the shareholder loyalty and direct-to-shareholder marketing platform of Lambert Global, signs on to work with Lionsgate on launching the Shareholder Red Carpet Rewards program, which is aimed at increasing retail shareholder engagement with the studio’s portfolio of film and television brands and franchises. The program will offer such perks as Lionsgate commemorative shareholder certificates featuring the company’s movies & television series, a 50 percent discount on a full-year subscription to global streaming platform STARZ, discounts on movie tickets in partnership with Atom Tickets and discounts on a broad range of Lionsgate events, experiences and merchandise. “Lionsgate Shareholder Red Carpet Rewards is a great opportunity to engage with our retail investor base by partnering with best-in-class shareholder loyalty platform TiiCKER to use our portfolio of film and television properties to create an experience with lasting value for our shareholders,” said Jenefer Brown, Lionsgate EVP, Head of Global Products & Experiences.


BLAZE PR is named agency of record for, an online marketplace for bicyclists. BLAZE is tasked with raising awareness of the brand in the US market. The agency came on board earlier this year to launch both the brand and its line of Denago eBikes. “It was immediately apparent that they are committed to the needs of their clients and provide a custom approach to each project. We appreciate their work so far and look forward to growing and the Denago eBike line with them in the years to come,” said CEO Dave Duecker.

USA Swimming

One & All is named agency of record for USA Swimming, the national governing body of swimming in the United States, and USA Track & Field, the national governing body for track and field, long-distance running, and race walking. The agency will lead the organizations’ collective sponsorship sales efforts heading into the 2024 Olympic Games in Paris. One & All will develop sponsorship marketing materials, programs and strategies for the joint sales effort. It will also help identify, solicit and/or engage prospective sponsors for USA Track & Field and USA Swimming and any or all its official rights, events and media opportunities. “We believe One & All is uniquely prepared to help us revolutionize Olympic sponsorship in this country on our journey to Paris and beyond,” said USA Swimming president and CEO Tim Hinchey III.