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TiiCKER, the shareholder loyalty and direct-to-shareholder marketing platform of Lambert Global, signs on to work with Lionsgate on launching the Shareholder Red Carpet Rewards program, which is aimed at increasing retail shareholder engagement with the studio’s portfolio of film and television brands and franchises. The program will offer such perks as Lionsgate commemorative shareholder certificates featuring the company’s movies & television series, a 50 percent discount on a full-year subscription to global streaming platform STARZ, discounts on movie tickets in partnership with Atom Tickets and discounts on a broad range of Lionsgate events, experiences and merchandise. “Lionsgate Shareholder Red Carpet Rewards is a great opportunity to engage with our retail investor base by partnering with best-in-class shareholder loyalty platform TiiCKER to use our portfolio of film and television properties to create an experience with lasting value for our shareholders,” said Jenefer Brown, Lionsgate EVP, Head of Global Products & Experiences.
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BLAZE PR is named agency of record for Bike.com, an online marketplace for bicyclists. BLAZE is tasked with raising awareness of the brand in the US market. The agency came on board earlier this year to launch both the brand and its line of Denago eBikes. “It was immediately apparent that they are committed to the needs of their clients and provide a custom approach to each project. We appreciate their work so far and look forward to growing Bike.com and the Denago eBike line with them in the years to come,” said Bike.com CEO Dave Duecker.
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One & All is named agency of record for USA Swimming, the national governing body of swimming in the United States, and USA Track & Field, the national governing body for track and field, long-distance running, and race walking. The agency will lead the organizations’ collective sponsorship sales efforts heading into the 2024 Olympic Games in Paris. One & All will develop sponsorship marketing materials, programs and strategies for the joint sales effort. It will also help identify, solicit and/or engage prospective sponsors for USA Track & Field and USA Swimming and any or all its official rights, events and media opportunities. “We believe One & All is uniquely prepared to help us revolutionize Olympic sponsorship in this country on our journey to Paris and beyond,” said USA Swimming president and CEO Tim Hinchey III.
Firecracker PR is selected as official agency of record for Liner AI, an evidence-first AI research platform... Spoken Voice PR is engaged to lead public relations and communications strategy for San Francisco-based technology company nubrain... Sparq Designs is named official preferred marketing partner for Content Recovery Specialists, a contents restoration franchise... Moxie Communications Group is named agency of record for Gimme Seaweed, which makes organic, roasted seaweed snacks.
Praytell is appointed integrated communications agency of record for If You Care, a sustainable household products brand... Scout Lab is named agency of record for the National Eating Disorder Association... P-22 Agency signs on as public relations agency of record for Cachasol, a small-batch tequila and coastal farm distillery experience in Sayulita, Mexico.
Nickerson picks up Smartify Media, a digital out-of-home advertising network specializing in digital windows and retail media displays.... Meyocks signs on to work with LoCo Lab, a company that provides tech solutions focused on enhancing efficiency, regulatory compliance and accountability across supply chains... MZ Group is engaged to lead a strategic investor relations and financial communications program for ESS Tech, Inc., a manufacturer of long-duration iron flow energy storage systems for commercial and utility-scale applications.
Fire on the Hill, which has offices in London and New York, lands renewable energy developer JERA Nex... TEAM LEWIS takes on AOR duties for PetScreening, which provides pet policy management software... Echo-Factory, a Pasadena, CA-based marketing agency specializing in healthcare and life sciences, is selected as AOR for Catalina Island Health, Santa Catalina Island's only medical facility.
Emblem Public Relations comes on board as agency of record for LAIE Vermouth, a craft sipping vermouth... AMP3 Public Relations picks up AOR duties for Dr. Scholl’s Shoes... KNB Communications, a healthcare marketing and PR agency, is engaged to elevate awareness around the launch of Novare.
