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TiiCKER, the shareholder loyalty and direct-to-shareholder marketing platform of Lambert Global, signs on to work with Lionsgate on launching the Shareholder Red Carpet Rewards program, which is aimed at increasing retail shareholder engagement with the studio’s portfolio of film and television brands and franchises. The program will offer such perks as Lionsgate commemorative shareholder certificates featuring the company’s movies & television series, a 50 percent discount on a full-year subscription to global streaming platform STARZ, discounts on movie tickets in partnership with Atom Tickets and discounts on a broad range of Lionsgate events, experiences and merchandise. “Lionsgate Shareholder Red Carpet Rewards is a great opportunity to engage with our retail investor base by partnering with best-in-class shareholder loyalty platform TiiCKER to use our portfolio of film and television properties to create an experience with lasting value for our shareholders,” said Jenefer Brown, Lionsgate EVP, Head of Global Products & Experiences.
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BLAZE PR is named agency of record for Bike.com, an online marketplace for bicyclists. BLAZE is tasked with raising awareness of the brand in the US market. The agency came on board earlier this year to launch both the brand and its line of Denago eBikes. “It was immediately apparent that they are committed to the needs of their clients and provide a custom approach to each project. We appreciate their work so far and look forward to growing Bike.com and the Denago eBike line with them in the years to come,” said Bike.com CEO Dave Duecker.
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One & All is named agency of record for USA Swimming, the national governing body of swimming in the United States, and USA Track & Field, the national governing body for track and field, long-distance running, and race walking. The agency will lead the organizations’ collective sponsorship sales efforts heading into the 2024 Olympic Games in Paris. One & All will develop sponsorship marketing materials, programs and strategies for the joint sales effort. It will also help identify, solicit and/or engage prospective sponsors for USA Track & Field and USA Swimming and any or all its official rights, events and media opportunities. “We believe One & All is uniquely prepared to help us revolutionize Olympic sponsorship in this country on our journey to Paris and beyond,” said USA Swimming president and CEO Tim Hinchey III.
Rubenstein Public Relations lands Wellgistics Health, a Tampa, FL based health IT company... CIIC PR is named agency of record for Drey Hotel and Terraces at The Drey, a travel and lifestyle destination located within mixed-use development The Village Dallas... quench, which focuses on the food and beverage sectors, gets AOR duties for Chicago's Home Run Inn Pizza, a nearly-80-year-old brand. 
IMAGINE PR is appointed North American PR representative for Thailand's Chiva-Som, a wellness brand... Gilly Group, which works with clients in the golf industry, is named AOR for architecture firm Staples Golf Design... Merlot Marketing lands BlackPine Communities to support the launch of Nānā Kai, a master-planned residential community on the South Kohala Coast of Hawaiʻi's Big Island. 
Racepoint Global signs on to work with MIPS, which develops tools, software and compute required for building autonomous edge computing platforms... Allen & Gerritsen picks up Appalachian Mountain Club, the oldest operating outdoor and recreation conservation organization in the US... RG2 Communications scoops up The Broome, a boutique hotel in Manhattan’s SoHo neighborhood. 
Strategic Objectives is selected by Waterfront Toronto to lead integrated communications for the opening of a new section of the city’s Biidaasige Park... Scout Lab, which works with clients focused on human and planetary health, is named AOR for auction-based platform BuyWander... Marketplace Excellence Corporation is named US PR firm for the Anguilla Tourist Board. 
5W is named agency of record for Strength of Nature, which offers such multicultural haircare brands as African Pride, as well as Motions Xpress Shampoo Hair Color... RG2 Communications is representing Rebelo de Andrade, an architecture and design studio based in Portugal... Big Fish Collective is engaged as agency of record for publicity and media relations for Nikwax, which produces PFAS-free waterproofing and aftercare solutions for outdoor apparel, footwear and gear.
