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| David McCulloch |
Pacific Gas and Electric Company names David McCulloch vice president and chief marketing and communications officer. McCulloch comes to PG&E from X, the moonshot factory (the Alphabet subsidiary geared toward developing breakthrough technologies), where he led communications for its efforts to decarbonize the electric grid through advanced simulation and modeling technologies. He has also served as vp, corporate communications & corporate marketing at Hitachi Vantara, chief communications for digital power at GE and executive vp at Text100. In his new role, McCulloch will oversee how PG&E communicates with its 16 million customers in Northern and Central California. He also will oversee PG&E’s marketing efforts to encourage customer participation in programs that promote energy efficiency, provide income-qualified bill discounts, and support electric vehicle owners, among others. “We are excited to bring David aboard as we work to build trust with our customers and hometowns,” said PG&E executive vice president and chief customer officer Marlene Santos.
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| Debbie Serot |
SWBC, a diversified financial services company, hires Debbie Serot as chief marketing and revenue officer. Serot joins SWBC from Vericast, where she was senior vice president of marketing and communication. She previously held leadership roles with Hemisfair Park Area Redevelopment Corporation, Rackspace Hosting, USAA, AT&T and the San Antonio Spurs. In her new dual role, Serot will oversee all aspects of marketing including brand awareness, demand generation, and product marketing. She will also be responsible for go-to-market strategies. "Her proven ability to increase awareness and drive demand will be of incredible value to the products and services we offer,” said SWBC president and co-founder Gary Dudley.
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| Wendy Beswick |
Elevations Credit Union, a Boulder, CO based financial institution with over $3.3 billion in assets and more than 176,000 members, names Wendy Beswick as chief marketing officer, effective December 12. Beswick was most recently vp of marketing at Service Credit Union, and she has also held executive marketing posts at BlackRock, Charles Schwab and Morgan Stanley. “She’s an expert strategic leader who specializes in building terrific teams that deliver exceptional performance,” said Elevations Credit Union president and CEO Gerry Agnes.
Herbalife, a health and wellness company, names Tyson Foods pro Susan Brown VP, head of global corporate communications.... DCI Group adds Chary Sathea and Hannah Student to its digital and social media team....Marcus Theatres, which owns or operates 993 movie screens at 79 locations in 17 states, appoints Ken Thewes as senior VP of marketing
The Stevens Group, a facilitator of mergers and acquisitions in the PR and digital marketing agency spaces, brings on Marty Gamer as VP of business development and Mark Altschuler as VP of sales... Voxus PR hires Intel CCO Tara Smith as a managing partner... Pinstripes, a chain of venues that feature dining, bowling, bocce, and private events, recruits Shannon Keller as CMO.
PitchBook, a data provider for the private and public equity markets, hires Paul Stoddart as CMO... SonicWall, a cybersecurity business, hires Cisco Systems senior director of integrated marketing Christine Bartlett as SVP and CMO... Sonatype, a software supply chain management company, names Megan Lueders as CMO. 
Lester Posner, who was director of communications for the Health and Safety Executive, UK workplace regulator, has joined Teneo as a managing director in its strategy and communications practice.
Invariant has added Ellen Satterwhite, who has nearly 20 years of Silicon Valley, government and agency experience, to its strategic communications and public affairs team.
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