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| David McCulloch |
Pacific Gas and Electric Company names David McCulloch vice president and chief marketing and communications officer. McCulloch comes to PG&E from X, the moonshot factory (the Alphabet subsidiary geared toward developing breakthrough technologies), where he led communications for its efforts to decarbonize the electric grid through advanced simulation and modeling technologies. He has also served as vp, corporate communications & corporate marketing at Hitachi Vantara, chief communications for digital power at GE and executive vp at Text100. In his new role, McCulloch will oversee how PG&E communicates with its 16 million customers in Northern and Central California. He also will oversee PG&E’s marketing efforts to encourage customer participation in programs that promote energy efficiency, provide income-qualified bill discounts, and support electric vehicle owners, among others. “We are excited to bring David aboard as we work to build trust with our customers and hometowns,” said PG&E executive vice president and chief customer officer Marlene Santos.
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| Debbie Serot |
SWBC, a diversified financial services company, hires Debbie Serot as chief marketing and revenue officer. Serot joins SWBC from Vericast, where she was senior vice president of marketing and communication. She previously held leadership roles with Hemisfair Park Area Redevelopment Corporation, Rackspace Hosting, USAA, AT&T and the San Antonio Spurs. In her new dual role, Serot will oversee all aspects of marketing including brand awareness, demand generation, and product marketing. She will also be responsible for go-to-market strategies. "Her proven ability to increase awareness and drive demand will be of incredible value to the products and services we offer,” said SWBC president and co-founder Gary Dudley.
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| Wendy Beswick |
Elevations Credit Union, a Boulder, CO based financial institution with over $3.3 billion in assets and more than 176,000 members, names Wendy Beswick as chief marketing officer, effective December 12. Beswick was most recently vp of marketing at Service Credit Union, and she has also held executive marketing posts at BlackRock, Charles Schwab and Morgan Stanley. “She’s an expert strategic leader who specializes in building terrific teams that deliver exceptional performance,” said Elevations Credit Union president and CEO Gerry Agnes.
ICR adds Donna F. Anderson to its governance & shareholder advisory practice as senior advisor. She comes to ICR from T. Rowe Price... Troutman Strategies, a government affairs firm that is a subsidiary of legal firm Troutman Pepper Locke, promotes Neftali Partida and Tom Tilton to principal... Hancock Whitney, a Gulfport, MS-based financial services company, brings on Mary Elizabeth Stringer as director of government affairs, a newly created role.
Ballard Strategy Group names former Burson managing director Mike Waterman as MD. Waterman comes to Ballard from ROKK Solutions... The Herald Group brings on Trace Scruggs and Evan Lukaske as VPs... Travelier, which operates platforms for booking intercity transportation services via buses, trains and ferries in 124 countries, appoints Mario Gavira as CMO. 
Raffetto Herman Strategic Communications brings on Jessica Gail, who served as director of communications for Rep. Eric Swalwell, as senior media lead... Prime Therapeutics appoints Katie Payne as chief external affairs officer, a newly created role. She was previously a senior director at APCO... Thunderly promotes Jason Weaver to director of paid media. 
Ruder Finn hires Brent Mullins as SVP, talent and partnerships. Mullins joins the agency from 160over90, where he was VP, entertainment marketing... Allison Worldwide names Katie Huang Shin global president, technology, effective Nov. 14... Vasion, which provides serverless printing and AI-enabled automation, appoints Cindy White as CMO. 
Mod Op brings on John Powers and Alan Kipust as part of its Executive in Residence program, which already includes former Dun & Bradstreet chief data officer Monica Richter... Takeda Pharmaceuticals hires James-Denton Wyllie as head of R&D and external innovation communications... Veeam Software, which specializes in data resilience solutions, appoints Allison Cerra as CMO.
