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| David McCulloch |
Pacific Gas and Electric Company names David McCulloch vice president and chief marketing and communications officer. McCulloch comes to PG&E from X, the moonshot factory (the Alphabet subsidiary geared toward developing breakthrough technologies), where he led communications for its efforts to decarbonize the electric grid through advanced simulation and modeling technologies. He has also served as vp, corporate communications & corporate marketing at Hitachi Vantara, chief communications for digital power at GE and executive vp at Text100. In his new role, McCulloch will oversee how PG&E communicates with its 16 million customers in Northern and Central California. He also will oversee PG&E’s marketing efforts to encourage customer participation in programs that promote energy efficiency, provide income-qualified bill discounts, and support electric vehicle owners, among others. “We are excited to bring David aboard as we work to build trust with our customers and hometowns,” said PG&E executive vice president and chief customer officer Marlene Santos.
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| Debbie Serot |
SWBC, a diversified financial services company, hires Debbie Serot as chief marketing and revenue officer. Serot joins SWBC from Vericast, where she was senior vice president of marketing and communication. She previously held leadership roles with Hemisfair Park Area Redevelopment Corporation, Rackspace Hosting, USAA, AT&T and the San Antonio Spurs. In her new dual role, Serot will oversee all aspects of marketing including brand awareness, demand generation, and product marketing. She will also be responsible for go-to-market strategies. "Her proven ability to increase awareness and drive demand will be of incredible value to the products and services we offer,” said SWBC president and co-founder Gary Dudley.
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| Wendy Beswick |
Elevations Credit Union, a Boulder, CO based financial institution with over $3.3 billion in assets and more than 176,000 members, names Wendy Beswick as chief marketing officer, effective December 12. Beswick was most recently vp of marketing at Service Credit Union, and she has also held executive marketing posts at BlackRock, Charles Schwab and Morgan Stanley. “She’s an expert strategic leader who specializes in building terrific teams that deliver exceptional performance,” said Elevations Credit Union president and CEO Gerry Agnes.
The International Dairy Foods Association brings on 
Former deputy undersecretary of agriculture Darci Vetter joins berry producer Driscoll's as VP, public affairs.
INFINITE appoints Eric Wiedeke as head of talent, a newly created position intended to strengthen the firm’s people strategy and global growth ambitions... Anomaly promotes Kira Montgomery to executive strategy director, head of communications strategy, expanding her remit from the agency’s Toronto office to its full North American business... The Jackson Laboratory, which focuses on genetics and genomic medicine, appoints Steven Holstein as SVP of external affairs.
Global Counsel managing director Benedict Brogan is joining FTI Consulting as a senior managing director within its strategic communications segment.
Lionsgate, which brings together diversified motion picture and television production and distribution businesses, promotes Laurel Pecchia to SVP, corporate communications... Anonymous Content, a New York-based film production and management company, recruits former Showtime/MTV executive vice president Liza Burnett Fefferman as chief communications and marketing officer, a newly created position... Legacy Motor Club brings on Ryan Grab as VP, marketing and communications.
