The Pollack Group is working with sports betting and iGaming brand Tipico Sportsbook on its planned launch in Ohio, which is set for January 1. TPG will work with the Tipico team to maximize the impact of launch creative, providing strategic counsel and earned media relations outreach, as well as assisting with the company’s influencer marketing program. Outside of Ohio, the agency will act as Tipico’s nationwide news bureau. The leading sports betting provider in Germany, Tipico’s U.S. offices are headquartered in Hoboken, NJ. Its online sportsbook is already live in New Jersey and Colorado, and it is the exclusive sports betting and iGaming provider for Gannett in Ohio. “The Pollack Group has a proven track record of developing creative concepts and supporting innovative, game-changing brands with genuine commitment and attention to detail,” said Tipico chief commercial officer David Paschkes, Chief Commercial Officer at Tipico.
Bacheff Communications is selected to handle the media business in North America for Atomi, an electric scooter manufacturer and micro-mobility industry expert. The agency will leverage its experience in the consumer tech industry to tell Atomi’s company story and fuel its progress as the company launches its first product in the US. Its products are available on the company website and will soon be listed on Amazon and other retailers. “Bacheff Communications is the best fit for our current business needs in the region," said Atomi co-founder Carol Young.
LDPR is named agency of record for Bequia Beach Hotel, a boutique luxury property in the Grenadines. The agency will be promoting the newly launched villa collection, Grenadine Hills, along with the hotel’s own private air transfer service, Bequia Air, which offers transfers from Barbados and St. Lucia. Set amidst 10 acres overlooking Mustique and the Grenadine islands, the family owned-and-run hotel’s accommodations include suites, cottages, and villas scattered throughout the property.