Arabic Language

Qorvis Communications, which has been Saudi Arabia’s go-to PR firm since the aftermath of the 9/11 terror attacks, is gearing up for UN Arab Language Day.

Working on behalf of Riyadh-based Sadu Business Solutions, the DC shop will plan and manage events from Dec. 19-20 near or in the UN.

The Publicis Groupe unit will organize an overall celebration of Arab language day and manage an exhibit that will showcase content provided by Sadu.

It also will handle logistics for two half-day Arab 101 workshops that will focus on how to speak and write in Arabic.

According to Qorvis’ statement of work, it will handle signage/collateral based on client-directed theme; all vendor identification and contracts; negotiations for venue, food, security, photography/videography/AV; communications to speakers and attendees; keynote speaker and presenters’ travel coordination; selection of speaker gifts; development of all run-of-show and work plans; and on-site event management.

The PR shop’s fee is set at $368,410, which is exclusive of pocket expenses and vendor fees.

UNESCO established UN Arab Language Day in 2010 to celebrate multilingualism and diversity.

Arabic is one of the UN’s six official languages.