Integral Ad Science, a tech company that analyzes the value of digital advertising placements, names Khurrum Malik chief marketing officer. Malik was most recently head of global business marketing at Spotify. He was previously CMO at real estate tech platform Compass and has served as head of product marketing at Meta. In his new post, Malik will work to accelerate market growth initiatives for IAS and lead its global marketing strategy. "Khurrum's impressive background and passion for technology and marketing will be instrumental to driving our go-to-market strategies and increasing awareness of our value proposition," said IAS chief commercial officer Yannis Dosios.
Curative, a healthcare delivery company, appoints Beth Henry as CMO. Henry joins the company from Cigna HealthCare, where she most recently served as vice president and divisional CMO, driving marketing strategy and activation across commercial and government healthcare business segments. She has also led brand management and marketing communications for both Cigna and the Hartford Group Benefits. “Beth’s insights and knowledge will help us advance the Curative mission to our key stakeholders so we can remove barriers to care and to help keep our members healthy," said Curative CEO and co-founder Fred Turner.
Intent HQ, a customer AI analytics platform, brings on Graham Phillips as chief marketing and experience officer. Phillips was previously managing director, global head of consulting at Davis & Partners, LLC, focused on AI-enabled marketing innovation. Before that, he was global chief strategy officer at M&C Saatchi One to One. At Intent HQ, Phillips is responsible for optimizing the prospect, end-user and employee experiences. “Graham’s experience working as a customer-first marketing strategist with some of the world’s top brands is an asset that will help accelerate our expanding go-to-market efforts and scale-up,” said Intent HQ chief executive officer Jonathan Lakin.