MMGY Global is named marketing and advertising agency of record for Visit Detroit, an independent, not-for-profit economic development organization that promotes the metro Detroit area as a convention, business meeting and tourism destination. The agency’s scope of work for Visit Detroit includes branding, media and strategic services to drive hotel bookings and retail traffic throughout the metro Detroit region. “Their expertise in developing captivating campaigns along with their commitment to our city made them the obvious choice for Visit Detroit,” said Visit Detroit senior director of marketing Stan Smith.
Sling & Stone adds Halo.Car and EV Charging Solutions to its client portfolio. The agency is developing integrated brand campaigns for both clients with a focus on generating awareness, affinity and traction with consumer audiences. So far, Sling & Stone’s efforts have garnered placements in media outlets including ABC7, Automotive News, Insider and TechCrunch. Halo.Car offers remote pilot electric carshare and EV Charging Solutions is one of the largest electric vehicle fast-charging network operators on the West Coast. “Sling & Stone is the ideal partner for us as we launch our brand to market for the first time,” said Halo.Car chief strategy officer Cass Mao. “They understand how unique our product is and have been skillful in positioning our story for maximum impact.”
5WPR lands SaaS solutions platform LeanIX. The agency will be tasked with expanding the Europe-based company's presence in North America. Its scope of work will include managing a media relations program to drive awareness of LeanIX's suite of tools for enterprise architecture management, value stream management, and SaaS management. The program also aims to amplify the critical role enterprise architects play as business transformation leaders. Headquartered in Bonn, Germany, with offices in Boston, Hyderabad and around the world. LeanIX has more than 700 customers globally, including Adidas, Atlassian, Bosch, Dropbox, Santander and Volkswagen.