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MMGY Global is named marketing and advertising agency of record for Visit Detroit, an independent, not-for-profit economic development organization that promotes the metro Detroit area as a convention, business meeting and tourism destination. The agency’s scope of work for Visit Detroit includes branding, media and strategic services to drive hotel bookings and retail traffic throughout the metro Detroit region. “Their expertise in developing captivating campaigns along with their commitment to our city made them the obvious choice for Visit Detroit,” said Visit Detroit senior director of marketing Stan Smith.
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Sling & Stone adds Halo.Car and EV Charging Solutions to its client portfolio. The agency is developing integrated brand campaigns for both clients with a focus on generating awareness, affinity and traction with consumer audiences. So far, Sling & Stone’s efforts have garnered placements in media outlets including ABC7, Automotive News, Insider and TechCrunch. Halo.Car offers remote pilot electric carshare and EV Charging Solutions is one of the largest electric vehicle fast-charging network operators on the West Coast. “Sling & Stone is the ideal partner for us as we launch our brand to market for the first time,” said Halo.Car chief strategy officer Cass Mao. “They understand how unique our product is and have been skillful in positioning our story for maximum impact.”
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5WPR lands SaaS solutions platform LeanIX. The agency will be tasked with expanding the Europe-based company's presence in North America. Its scope of work will include managing a media relations program to drive awareness of LeanIX's suite of tools for enterprise architecture management, value stream management, and SaaS management. The program also aims to amplify the critical role enterprise architects play as business transformation leaders. Headquartered in Bonn, Germany, with offices in Boston, Hyderabad and around the world. LeanIX has more than 700 customers globally, including Adidas, Atlassian, Bosch, Dropbox, Santander and Volkswagen.
Scout Lab is named communications agency for TrustedHousesitters, a home and pet-sitting community... Magrino lands BSH, the home appliances arm of Germany’s Bosch Group, as PR AOR for “Region North America”... Refuel Agency wins FY2025-26 and beyond by Veterans Florida, connects transitioning servicemembers, veterans and spouses with career opportunities and entrepreneurship resources.
Decker/Royal signs up The Meadows on Rock Creek, Château la Commaraineand Lamangata Luxury Surf Resort... Horizon Media goes with GALLO, which markets wine, spirits, malt beverages and ready-to-drink products... Integrity Public Relations wins Tradewinds Networks.
Rubenstein Public Relations is renamed agency of record for Pactum, a leader in procurement innovation and agentic AI... SolComms signs on to represent Allison and Stephen Ellsworth, co-founders of poppi, a prebiotic soda brand... Trevelino/Keller signs on to provide a comprehensive communications strategy for CartiNova, an advanced regenerative medicine platform.
MKTG Sports + Entertainment, part of dentsu, lands Agassi Sports Entertainment, a racquet sports-focused entertainment and innovation company co-founded by Andre Agassi... Hayden IR is engaged by Jones Soda Co. to provide investor communications and outreach efforts... JC Communications picks up three Greek resorts: Grand Resort Lagonissi, Elounda Beach Hotel & Villas and Elounda Bay Palace.
Hannah Cranston Media is selected as PR agency of record for Owlet, a company that produces smart infant monitoring products... RG2 Communications checks in at Okupa, a boutique hotel in Athens... Campstories signs on as PR agency of record for the Museum of Outdoor Arts, a nonprofit arts organization in Greenwood Village, CO.
