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Propel launches PRM3, a PR management, monitoring and measurement offering. The company says that the offering, developed in partnership with LexisNexis, is the most comprehensive CRM for PR on the market, and is the only PR tech tool that includes Gmail and Outlook plug-ins for pitching, and dashboards for analyzing ROI from PR. It also provides what Propel calls “the first non-vanity metrics” for objectively benchmarking the quality and impact of coverage, analyzing such data points as whether the organization’s name was featuredin the headline, originality of reporting and whether a backlink was embedded. Social monitoring across Twitter, Instagram and Facebook is also part of the platform’s capabilities, as well as broadcast monitoring in partnership with TVEyes. “PRM3 unleashes new synergies and insights that free PR professionals up to focus on their core objectives, save hours each week, and improve their response rate and coverage by up to 2x,” said Propel co-founder, CEO and chairman Zach Cutler.
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PRophet, an AI-driven PR pitch platform that predicts media interest and sentiment, is partnering with Yoodli, an innovative AI-powered software platform aimed at helping users improve media interviewing, public speaking and communication skills. PRophet's customized Yoodli platform will allow users to receive judgment-free feedback on their performances during practice media interviews; the technology will denote trends in filler word usage, eye contact, body language, and more. "Together, PRophet and Yoodli unlock real-time, AI-backed data for modern communicators, supplementing human instinct with insights to improve pitching and interview performance," said PRophet founder and CEO Aaron Kwittken.
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The Museum of Public Relations is awarded a grant by the Robert Wood Johnson Foundation President’s Grant Fund of the Princeton Area Community Foundation. According to Museum founder and CEO Shelley Spector, the award is the first from the RWJF and will be used to support the Museum’s operations. As the world’s only museum dedicated to the profession, the organization has collected and preserved more than 5,000 artifacts documenting PR history. It also offers lectures to students and practitioners around the world to teach the field’s history and its publishing arm, PRMusuem Press, has produced books to honor the lives of PR pioneers such as Ofield Dukes, Marilyn Laurie and Ivy Lee.
Precision Strategies, an integrated strategy and marketing agency with offices in Washington and New York, acquires Firehouse Strategies, a DC-based public affairs firm... AVENIR GLOBAL acquires London-based Thinks Insight & Strategy... Good Company, which bills itself as a “cultural engineering firm,” is launched by DJ Hardy, a veteran of Johannesburg-based communications consultancy arxna and M&C Saatchi Sport & Entertainment and Casey Stickles, who has worked at 5WPR, Rubenstein and MWW.
PSC (Princeton Strategic Communications) acquires Nonprofit Partners... CG Life launches 24/364, a cultural brand platform intended to drive awareness, connection and action aimed at keeping rare disease at the forefront of the health and social conversation... Interluxe Group, which focuses on brand experiences and in-person activations; Quinn, a strategic communications agency; and media and digital agency North & Warren are uniting under the Interluxe Group banner.
KITH, which provides corporate reputation and crisis preparation services, is now owned by CEO Stephanie Craig, who has been with the firm since 2021... The Marketing Cloud, a part of Stagwell, introduces several expansions to Agent Cloud, the platform it launched in October 2025 to simplify access to its AI tools and marketing assistants.... Notified launches its AI Press Release Optimizer.
V2 Communications launches its AI Visibility Solution and Earned Media at Scale, two service offerings designed to help companies increase visibility and credibility in generative search... The Public Relations Global Network brings on Greenough Communications as its Boston member agency... DBC is relaunching The DBC Industry Calendar as a free site to help communicators more easily discover relevant events and awards in the cluttered event landscape driven by the growth of webinars and online events. 
PAN releases new original research showing that a significant share of B2B citations surfaced by ChatGPT are inaccurate, misattributed or entirely fabricated, introducing a new credibility risk for brands... REQ, which has offices in DC and San Diego, opens in Phoenix... Notified introduces Market Intelligence, an addition to its all-in-one IR Hub, which gives IR teams a more streamlined way to prepare for earnings calls.
