Propel launches PRM3, a PR management, monitoring and measurement offering. The company says that the offering, developed in partnership with LexisNexis, is the most comprehensive CRM for PR on the market, and is the only PR tech tool that includes Gmail and Outlook plug-ins for pitching, and dashboards for analyzing ROI from PR. It also provides what Propel calls “the first non-vanity metrics” for objectively benchmarking the quality and impact of coverage, analyzing such data points as whether the organization’s name was featuredin the headline, originality of reporting and whether a backlink was embedded. Social monitoring across Twitter, Instagram and Facebook is also part of the platform’s capabilities, as well as broadcast monitoring in partnership with TVEyes. “PRM3 unleashes new synergies and insights that free PR professionals up to focus on their core objectives, save hours each week, and improve their response rate and coverage by up to 2x,” said Propel co-founder, CEO and chairman Zach Cutler.
PRophet, an AI-driven PR pitch platform that predicts media interest and sentiment, is partnering with Yoodli, an innovative AI-powered software platform aimed at helping users improve media interviewing, public speaking and communication skills. PRophet's customized Yoodli platform will allow users to receive judgment-free feedback on their performances during practice media interviews; the technology will denote trends in filler word usage, eye contact, body language, and more. "Together, PRophet and Yoodli unlock real-time, AI-backed data for modern communicators, supplementing human instinct with insights to improve pitching and interview performance," said PRophet founder and CEO Aaron Kwittken.
The Museum of Public Relations is awarded a grant by the Robert Wood Johnson Foundation President’s Grant Fund of the Princeton Area Community Foundation. According to Museum founder and CEO Shelley Spector, the award is the first from the RWJF and will be used to support the Museum’s operations. As the world’s only museum dedicated to the profession, the organization has collected and preserved more than 5,000 artifacts documenting PR history. It also offers lectures to students and practitioners around the world to teach the field’s history and its publishing arm, PRMusuem Press, has produced books to honor the lives of PR pioneers such as Ofield Dukes, Marilyn Laurie and Ivy Lee.