The Embassy of Japan has hired Ogilvy to conduct an audit of US public opinion about the country’s commercial whaling activity.
Japan withdrew from the International Whaling Commission in 2019 and resumed the commercial hunting of whales in its territorial waters and exclusive economic zone.
The IWC had allowed Japan to slaughter a limited number of whales in the Antarctic region under the guise of scientific research.
Ogilvy is to conduct a social listening and traditional media audit to gauge America’s sentiment about whaling.
The work kicked off November 1 and runs through February 12. Ogilvy is to receive a fixed fee of $27,385 for the effort.
Ogilvy’s Brooke Urbach and Susan Szymanski in the Washington office handle the whaling work.
WPP owns Ogilvy.