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Xhibition checks in at The Inn of The Five Graces, a family-owned, luxury boutique hotel in Santa Fe. Appointed to represent the property internationally, Xhibition PR will work to bolster its global reputation and build awareness across US and international markets. Managed by Dunton Management Company, a newly launched entity by the team responsible for Dunton Destinations properties, The Inn of the Five Graces is set in the historic Barrio de Analco, the oldest continuously inhabited neighborhood in the U.S.
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Sage Growth Partners, a Baltimore-based healthcare research, strategy and marketing firm, launches a new website for Health Evolution, an organization that convenes events and forums bringing together executives across the healthcare industry. The website, along with the company's updated brand, is designed to increase awareness of the organization and reflect its goal of making the U.S health care system more accessible, affordable, effective and equitable. “Sage Growth Partners helped us achieve our goal in launching a well-designed and highly functional website and online presence to foster collaboration among our cross-industry community of health care leaders," said Health Evolution EVP Marketing and Operations, Health Evolution Dan Melore.
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The Tenth Man, a Dublin-based international marketing, sports and entertainment agency, signs a 12-month deal to provide strategic and creative services with PointsBet, an online wagering company that is licensed and operating in 13 states across the US. The deal marks The Tenth Man’s entry into the North American market. The agency’s first effort for PointsBet included a video featuring retired New Orleans Saints quarterback Drew Brees apparently being struck by lighting, part of a marketing initiative to promote the company’s Lightning Bet gambling product which allows customers to bet second-by-second on live sporting events.
5W is named agency of record for Strength of Nature, which offers such multicultural haircare brands as African Pride, as well as Motions Xpress Shampoo Hair Color... RG2 Communications is representing Rebelo de Andrade, an architecture and design studio based in Portugal... Big Fish Collective is engaged as agency of record for publicity and media relations for Nikwax, which produces PFAS-free waterproofing and aftercare solutions for outdoor apparel, footwear and gear.
Lou Hammond Group lands Visit St. Petersburg Clearwater, Florida’s Historic Coast and VIVA Cruises... Champion picks up Snooze Eatery, a breakfast and brunch restaurant with nearly 70 locations nationwide... Red Lorry Yellow Lorry wins US PR duties for ArgusEye, a tech company providing an autonomous AI workforce that helps engineering teams ship secure, compliant cyber-physical products more quickly. 
Doner lands AOR status for Navy Federal Credit Union, the world's largest credit union... P-22 Agency picks up El Encanto, a Santa Barbara, CA resort located on seven acres of terraced gardens overlooking the Pacific Ocean... Parasol, which specializes in the luxury lifestyle and hospitality sector, signs on as US shop for Château Minuty, a wine estate located on the French Riviera.
Nickerson lands Sport Fishing Championship, a competitive saltwater fishing league... French/West/Vaughan is retained as agency-of-record for Los Angeles-based hardtech learning & development expert Matt Gjertsen.... CIIC PR picks up The Resorts Companies, timeshare, resort management and real estate organization headquartered in Massanutten, VA.
Stagwell signs on as lead creative partner for IBM. Stagwell’s Code and Theory and Anomaly units will work alongside IBM, helping to evolve its “Let’s Create Smarter Business” campaign... Campstories is named PR firm for the National Forest Foundation... RG2 Communications lands the Dexter Hotel, a 29-key boutique property that opened on May 19 in Elk Rapids, Michigan.
