The Bliss Group forms the Workplace Specialty Group, an initiative focused on providing counsel, strategy and programming that address the future of work and employee experience. The group supports The Bliss Group’s existing financial services, business & professional services, health care, technology and impact practices. It will leverage the firm’s digital-focused, data-driven capabilities across paid, earned, shared and owned media channels, as well as driving cross-industry integrated internal communications programs to reach workforces and employee populations. VP Meghan Powers will lead the Workplace Specialty Group. “Bliss’ longstanding client portfolio across workplace industries makes the formation of this specialty group a natural progression in our strategy to address the emerging needs of our clients,” said The Bliss Group CEO Bob Pearson.
KLW Communications is launched by former VisitPITTSBURGH communications director Kristin Wenger. Wenger has also served as senior account director at Baker Public Relations. KLW provides clients with services including media relations/outreach, community relations, internal/external communications, copywriting/editing, social media content and media buying. It works with clients in such sectors as nonprofits, biotech and pharmaceutical, meetings/events, travel/tourism and health care.
5WPR’s new Impact team, an employee-driven initiative to offer pro bono services and promote volunteerism for staff-nominated causes, is partnering with Henry Street Settlement, a nonprofit social service agency in New York City’s Lower East Side. 5W will promote Henry Street Settlement and its programs, which include the NYCHA Arts Initiative, Community Response Team, Mentoring and Nurturing (M.A.N.) program and more. The agency will also be working to improve the organization’s digital and social media strategies. "We are honored to work with the 5W Impact team to promote all of the meaningful work our agency does to support our community," said Henry Street Settlement vice president, marketing & communications Barbara Kancelbaum.