Clarity is selected to lead public relations and communications efforts for B2B payment solutions provider Credit Key. The agency’s work will focus on positioning Credit Key as the leading Buy-Now-Pay-Later provider for B2B e-commerce and enhancing the company’s presence in the payments space. Credit Key provides an instant BNPL function for merchants and other SMBs at e-commerce points of sale, creating a streamlined B2B sales process and flexible payment options. “We chose Clarity to lead our communications in this next phase because of their fintech experience and integrated approach and robust offerings,” said Credit Key CEO and co-founder John Tomich.
LDPR is named agency of record for Goldwynn Resort & Residences, a boutique luxury resort in The Bahamas slated to open in February 2023. LDPR will be promoting the new resort in its entirety, inclusive of food & dining establishments and spa/wellness initiatives. Goldwynn—which will feature 81 studios; one-, two- and three-bedroom suites; and three expansive Edge suites—was conceived of as a contrast to the large resorts of Nassau and the traditional beachside aesthetic. The property also features the Mangrove Spa, which will accommodate small weddings, corporate events and a wide array of special occasions and celebrations.
Altus Marketing is chosen to head up fundraising efforts for The Greater Boston Food Bank as it works to engage the public in support of its mission to end hunger in eastern Massachusetts. The charity will also leverage SimioCloud, a constituent data platform, as part of the Moore suite of services solutions (Altus is a Moore company). The agency’s efforts will be focused on keeping GBFB top of mind with existing donors, increasing engagement and motivating potential donors to join the cause, make recurring gifts and stay connected for the long term. “Altus Marketing brings innovation and new insight into reaching our donors, who make a critical impact on our work,” said GBFB president and CEO Catherine D'Amato.