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Clarity is selected to lead public relations and communications efforts for B2B payment solutions provider Credit Key. The agency’s work will focus on positioning Credit Key as the leading Buy-Now-Pay-Later provider for B2B e-commerce and enhancing the company’s presence in the payments space. Credit Key provides an instant BNPL function for merchants and other SMBs at e-commerce points of sale, creating a streamlined B2B sales process and flexible payment options. “We chose Clarity to lead our communications in this next phase because of their fintech experience and integrated approach and robust offerings,” said Credit Key CEO and co-founder John Tomich.
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LDPR is named agency of record for Goldwynn Resort & Residences, a boutique luxury resort in The Bahamas slated to open in February 2023. LDPR will be promoting the new resort in its entirety, inclusive of food & dining establishments and spa/wellness initiatives. Goldwynn—which will feature 81 studios; one-, two- and three-bedroom suites; and three expansive Edge suites—was conceived of as a contrast to the large resorts of Nassau and the traditional beachside aesthetic. The property also features the Mangrove Spa, which will accommodate small weddings, corporate events and a wide array of special occasions and celebrations.
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Altus Marketing is chosen to head up fundraising efforts for The Greater Boston Food Bank as it works to engage the public in support of its mission to end hunger in eastern Massachusetts. The charity will also leverage SimioCloud, a constituent data platform, as part of the Moore suite of services solutions (Altus is a Moore company). The agency’s efforts will be focused on keeping GBFB top of mind with existing donors, increasing engagement and motivating potential donors to join the cause, make recurring gifts and stay connected for the long term. “Altus Marketing brings innovation and new insight into reaching our donors, who make a critical impact on our work,” said GBFB president and CEO Catherine D'Amato.
Rubenstein Public Relations picks up OS Therapies, which offers gene-edited, Listeria-based cancer immunotherapies... Brandman adds Lough Eske Castle, a five-star Castle hotel and gateway in Donegal, Ireland... LRJ PR & Communications lands Case-Mate, a company whose products range from phone cases to a curated line of such accessories as beach bags.
Hemsworth is named PR agency of record for enterprise travel technology company Revelex... Bolt PR comes on board as PR agency of record for Lexar, which provides high-performance memory and storage for consumers, creators and professionals who capture, store and move data... The Wilful Group is engaged to support the UK launch of refurbed, one of Europe’s leading marketplaces for professionally refurbished products.
The Uptown Agency is named agency of record for USA Bobsled/Skeleton, the national governing body for the bobsled and skeleton in the US... SPM Communications adds L&L Hawaiian Barbecue, Sunfly and Puttery to its client roster... Grant PR, which has handled such clients as 3M, Empire State Realty Trust and WNET Thirteen, signs on commercial retail real estate brokerage firm Rova.re.
French/West/Vaughan is named agency of record for Carolina Performing Arts' inaugural "All. Together. Now." Festival, which will take place Feb. 19–21, 2027... Ruder Finn signs on as communications agency of record for Neurocrine Biosciences... Ripley PR is chosen to serve as the public relations agency of record for CAMP Digital, a digital marketing agency focused on the home service industry.
Red Lorry Yellow Lorry is named PR AOR in the U.S., UK, Germany, Austria and Switzerland for Flowable, developer of the Agentic Case Platform, which helps regulated organizations orchestrate AI agents while keeping humans in the loop... Moore is selected as brand AOR for the Alzheimer's Association... PhillComm Global, which specializes in emerging industries and new categories, is named AOR for AIGNCI, HIFI and Hypercall.
