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Clarity is selected to lead public relations and communications efforts for B2B payment solutions provider Credit Key. The agency’s work will focus on positioning Credit Key as the leading Buy-Now-Pay-Later provider for B2B e-commerce and enhancing the company’s presence in the payments space. Credit Key provides an instant BNPL function for merchants and other SMBs at e-commerce points of sale, creating a streamlined B2B sales process and flexible payment options. “We chose Clarity to lead our communications in this next phase because of their fintech experience and integrated approach and robust offerings,” said Credit Key CEO and co-founder John Tomich.
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LDPR is named agency of record for Goldwynn Resort & Residences, a boutique luxury resort in The Bahamas slated to open in February 2023. LDPR will be promoting the new resort in its entirety, inclusive of food & dining establishments and spa/wellness initiatives. Goldwynn—which will feature 81 studios; one-, two- and three-bedroom suites; and three expansive Edge suites—was conceived of as a contrast to the large resorts of Nassau and the traditional beachside aesthetic. The property also features the Mangrove Spa, which will accommodate small weddings, corporate events and a wide array of special occasions and celebrations.
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Altus Marketing is chosen to head up fundraising efforts for The Greater Boston Food Bank as it works to engage the public in support of its mission to end hunger in eastern Massachusetts. The charity will also leverage SimioCloud, a constituent data platform, as part of the Moore suite of services solutions (Altus is a Moore company). The agency’s efforts will be focused on keeping GBFB top of mind with existing donors, increasing engagement and motivating potential donors to join the cause, make recurring gifts and stay connected for the long term. “Altus Marketing brings innovation and new insight into reaching our donors, who make a critical impact on our work,” said GBFB president and CEO Catherine D'Amato.
TEAM LEWIS is named AOR for Veriff, an AI-native identity platform... Diffusion adds POVISON, LUSA Lighting and Induction Hardware to its roster of clients in the home and interiors category... The Consultancy PR signs on to represent floral design and event studio Tulipina.
Thunderly, a Dallas-based franchise marketing agency, picks up Bojangles, a Southern restaurant brand known for its bold flavors and loyal following... Warschawski adds AOL duties for Gas Monkey Garage, an automotive brand offering custom vehicle builds, classic car restorations and high-performance muscle cars... JAM Collective wins Roark, a company that produces travel and lifestyle gear.
Babbit Bodner picks up Walk-On's Sports Bistreaux, a restaurant and sports bar with more than 70 locations across the country... Publicity for Good lands America’s Christian Credit Union, a faith-based financial institution serving more than 150,000 members nationwide... LDPR, a travel and lifestyle PR firm, is AOR for The Royal Sonesta Boston.
Krupp is named AOR for charity: water, a nonprofit organization bringing clean and safe drinking water to people around the world... IMAGINE PR lands North American PR duties for Phulay Bay, a Ritz-Carlton Reserve in Krabi, Thailand... The Consultancy PR picks upSimon Pearce, a line of handblown glass, handmade pottery, lighting and home décor... Pale Morning Media, which works with outdoor and active lifestyle brands, adds DKOTA Grizzly, a St. Louis-based company that makes casual lifestyle apparel.
IMAGINE PR picks up North American PR duties for Mount Med Resort, a medical spa in Austria’s Tyrolean Alps... Yodel Mobile, an app growth consultancy and marketing agency that is part of NP Digital, lands Royal Horticultural Society, the UK’s leading gardening charity... Darby Communications, which represents outdoor, hunting, fishing and endurance brands, is named PR agency of record for LOWA Boots, a producer of premium outdoor boots and shoes. 
