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Clarity is selected to lead public relations and communications efforts for B2B payment solutions provider Credit Key. The agency’s work will focus on positioning Credit Key as the leading Buy-Now-Pay-Later provider for B2B e-commerce and enhancing the company’s presence in the payments space. Credit Key provides an instant BNPL function for merchants and other SMBs at e-commerce points of sale, creating a streamlined B2B sales process and flexible payment options. “We chose Clarity to lead our communications in this next phase because of their fintech experience and integrated approach and robust offerings,” said Credit Key CEO and co-founder John Tomich.
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LDPR is named agency of record for Goldwynn Resort & Residences, a boutique luxury resort in The Bahamas slated to open in February 2023. LDPR will be promoting the new resort in its entirety, inclusive of food & dining establishments and spa/wellness initiatives. Goldwynn—which will feature 81 studios; one-, two- and three-bedroom suites; and three expansive Edge suites—was conceived of as a contrast to the large resorts of Nassau and the traditional beachside aesthetic. The property also features the Mangrove Spa, which will accommodate small weddings, corporate events and a wide array of special occasions and celebrations.
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Altus Marketing is chosen to head up fundraising efforts for The Greater Boston Food Bank as it works to engage the public in support of its mission to end hunger in eastern Massachusetts. The charity will also leverage SimioCloud, a constituent data platform, as part of the Moore suite of services solutions (Altus is a Moore company). The agency’s efforts will be focused on keeping GBFB top of mind with existing donors, increasing engagement and motivating potential donors to join the cause, make recurring gifts and stay connected for the long term. “Altus Marketing brings innovation and new insight into reaching our donors, who make a critical impact on our work,” said GBFB president and CEO Catherine D'Amato.
Praytell is selected as U.S. PR agency of record for Burger King. Mojo Supermarket takes on social AOR duties... P-22 Agency signs on with Explora, a family-owned, certified B Corporation offering immersive journeys in South America... GV Public Relations is representing The Whitney Hotel in Boston; The Rittenhouse Hotel in Philadelphia; and Juniper Preserve, Golf & Wellness Resort in Bend, OR. 
Scout Lab is named communications agency for TrustedHousesitters, a home and pet-sitting community... Magrino lands BSH, the home appliances arm of Germany’s Bosch Group, as PR AOR for “Region North America”... Refuel Agency wins FY2025-26 and beyond for Veterans Florida, which connects transitioning servicemembers, veterans and spouses with career opportunities and entrepreneurship resources.
Decker/Royal signs up The Meadows on Rock Creek, Château la Commaraineand Lamangata Luxury Surf Resort... Horizon Media goes with GALLO, which markets wine, spirits, malt beverages and ready-to-drink products... Integrity Public Relations wins Tradewinds Networks.
Rubenstein Public Relations is renamed agency of record for Pactum, a leader in procurement innovation and agentic AI... SolComms signs on to represent Allison and Stephen Ellsworth, co-founders of poppi, a prebiotic soda brand... Trevelino/Keller signs on to provide a comprehensive communications strategy for CartiNova, an advanced regenerative medicine platform.
MKTG Sports + Entertainment, part of dentsu, lands Agassi Sports Entertainment, a racquet sports-focused entertainment and innovation company co-founded by Andre Agassi... Hayden IR is engaged by Jones Soda Co. to provide investor communications and outreach efforts... JC Communications picks up three Greek resorts: Grand Resort Lagonissi, Elounda Beach Hotel & Villas and Elounda Bay Palace.
