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Clarity is selected to lead public relations and communications efforts for B2B payment solutions provider Credit Key. The agency’s work will focus on positioning Credit Key as the leading Buy-Now-Pay-Later provider for B2B e-commerce and enhancing the company’s presence in the payments space. Credit Key provides an instant BNPL function for merchants and other SMBs at e-commerce points of sale, creating a streamlined B2B sales process and flexible payment options. “We chose Clarity to lead our communications in this next phase because of their fintech experience and integrated approach and robust offerings,” said Credit Key CEO and co-founder John Tomich.
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LDPR is named agency of record for Goldwynn Resort & Residences, a boutique luxury resort in The Bahamas slated to open in February 2023. LDPR will be promoting the new resort in its entirety, inclusive of food & dining establishments and spa/wellness initiatives. Goldwynn—which will feature 81 studios; one-, two- and three-bedroom suites; and three expansive Edge suites—was conceived of as a contrast to the large resorts of Nassau and the traditional beachside aesthetic. The property also features the Mangrove Spa, which will accommodate small weddings, corporate events and a wide array of special occasions and celebrations.
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Altus Marketing is chosen to head up fundraising efforts for The Greater Boston Food Bank as it works to engage the public in support of its mission to end hunger in eastern Massachusetts. The charity will also leverage SimioCloud, a constituent data platform, as part of the Moore suite of services solutions (Altus is a Moore company). The agency’s efforts will be focused on keeping GBFB top of mind with existing donors, increasing engagement and motivating potential donors to join the cause, make recurring gifts and stay connected for the long term. “Altus Marketing brings innovation and new insight into reaching our donors, who make a critical impact on our work,” said GBFB president and CEO Catherine D'Amato.
FleishmanHillard is named strategic communications consultancy for the Bay Area Host Committee... Kite Hill is named PR partner for the Artist and the Machine summit, which till take place Nov. 19 in Los Angeles... Alliance Connection, a Detroit-based agency that specializes in all-inclusive resorts, travel and hospitality, wins Elite Island Resorts with properties in Antigua, Barbados and Panama.
Merlot Marketing is named agency of record for Nichiha USA, a manufacturer of building material solutions... Sally Beauty, the consumer retail division of parent company Sally Beauty Holdings, appoints Creative Media Marketing as its public relations agency of record... Doner comes on board as agency of record for Rush Street Gaming, which operates Rivers Casino locations in Pittsburgh; Philadelphia; Des Plaines, IL; Portsmouth, VA; and Schenectady, NY.
JPR Group picks up Kimmel Architecture (formerly Kimmel-Bogrette Architecture + Site) to establish a presence in the senior living marketplace... RG2 Communications, adds Pollini at Ladbroke Hall, an Italian restaurant that is part of the 43,000 sq.-ft. Edwardian landmark, which presents live music, contemporary art, dance and gastronomy... M&C Communications assumes PR duties for Hope for Stomach Cancer nonprofit group.
Konnect Agency connects with Crescent Hotels & Resorts... FleishmanHillard specialty agency Methods+Mastery’s "Team BDG” comes on board as agency of record for Blue Diamond Growers... The Lacek Group, a loyalty, CRM and brand marketing agency that is part of Ogilvy One, picks up FNBO financial services outfit.
Rubenstein Public Relations works to burnish the legacy of Manhattan’s Riverside Memorial Chapel as a 
