Rubenstein Public Relations is named AOR for Filco Carting, the leading provider of waste collection services in the greater New York City area. RPR has been engaged to tell the story of how Filco Carting CEO Domenic Monopoli led the company's 6X revenue growth in annual sales between 1999-2021 and promote the company being named among the Top 50 largest recycling and waste firms by Waste360, based on its 2021 revenue. "I can't think of a firm better positioned to help us tell the story of where Filco Carting has been—and position us for where we're going," said Monopoli.
Reevemark signs on as agency of record for Diamond Sports Group, a Sinclair Broadcast Group subsidiary. Diamond owns the Bally Sports Regional Sports Networks, whose 19 owned-and-operated stations serve as the TV home to more than half of the MLB, NHL and NBA teams based in the US. It also has a joint venture in Marquee, home to the Chicago Cubs and a minority interest in the YES Network, which carries the New York Yankees and Brooklyn Nets. The company, which was formed in the wake of Disney’s acquisition of Twenty-first Century Fox, this week named its first CEO, David Preshlack. Preschlack, a veteran of Disney and ESPN, most recently served as president of NBC Sports Regional Networks and EVP of content strategy for the NBC Sports Group. Reevemark’s Diamond Sports Group team consists of founding partners Paul Caminiti and Renée Soto, and vice president Luc Herbowy.
The C-360 Agency is selected to provide marketing services for the Liberian Registry, which is comprised of more than 5,400 vessels and represents 15 percent of the world’s ocean-going fleet. A team from Baltimore-based C-360 will work to support the registry’s internal marketing team, promoting the Liberian International Ship & Corporate Registry (which administers the Liberian Registry) by emphasizing its high standards and breadth of services, responsiveness and trustworthiness. “Their extensive marketing expertise will be an integral part in the Liberian Registry becoming number one globally in 2023, and staying number one long into the future,” said LISCR chief executive officer Alfonso Castillero.