The Motion Agency is named PR agency of record for Chicago’s Navy Pier, which encompasses more than 50 acres of parks, restaurants, attractions, retail shops, sightseeing and dining cruise boats, and exposition facilities. The Motion Agency’s scope of work will include national, regional, and local media relations as well as thought leadership efforts. Working with Navy Pier’s internal marketing and communications staff, the agency’s efforts will aim to heighten awareness of the Chicago landmark’s year-round programming and its commitment to cultural diversity, accessibility in the Arts, and sustainability.
AxiCom, WPP’s tech specialist agency, is engaged to provide campaign execution, content creation and earned media relations for Sage, which supplies accounting, financial, HR and payroll technology to small and mid-sized businesses. The partnership will cover eight local markets, including the UK, US, France and Germany. By digitizing business processes and relationships with customers, suppliers, employees, banks and governments, the company says its digital network connects SMBs, removing friction and delivering insights. “Our ambition is to tell bolder stories about our purpose, our products, and the difference they make to millions of small and mid-sized businesses around the world,” said Sage VP, corporate communications and reputation David Ginivan. “We are excited to have a like-minded partner joining us on this journey.”
SPORTFIVE is working with the Boston Athletic Association to conduct the search for the Boston Marathon’s next primary sponsor, beginning with the 2024 running of the race. As the BAA’s exclusive partner, the agency will leverage its market intelligence, reach and global sales network to find the brand partner for the event. “We look forward to a new and exciting era in Boston Marathon history as we partner with an organization which shares our vision of providing memorable athletic experiences for runners, spectators and the community,” said BAA president and CEO Jack Fleming. Traditionally run on Patriots’ Day, the third Monday in April, the Boston Marathon is broadcast live in more than 200 countries worldwide.