KCSA Strategic Communications is handling the merger of Heritage Distilling, producer of whiskies, gins, vodkas and rums, with Better World Acquisition Corp., a SPAC deal that will result in one of the only publicly-traded pure play craft distilleries.
Heritage CEO Justin Steifel said the transaction will provide access to capital markets and further his goal of building the leading craft spirits distillery with a national footprint.
The craft distilling business chalked up $23B in global sales in 2022 and is projected to grow at a 31 percent annual clip through 2026.
Heritage founded the Tribal Beverage Network to work with Native American tribes to develop distilleries and tasting rooms in casinos and entertainment venues.
Better World is committed to investing in companies with a differentiated growth strategy and strong ESG credentials.
CEO Rosemary Ripley said Heritage has a unique capital-light business model with recurring revenues that furthers the economic empowerment of Native American communities.
KCSA’s Scott Eckstein is handling outreach to the investment community, while Anne Donohoe is working the media for Better World’s deal.