Violet PR is selected as North American public relations agency for the Moroccan National Tourism Office. The agency has been engaged to develop and execute a public relations campaign positioning the Kingdom of Morocco as the exclusive travel destination for North American visitors, leveraging its relationships with North American national and niche media in areas including travel and tourism, food, golf, cinema, architecture and history. It will also create and host special media events in major markets like New York City, Austin and Miami, as well as hosting themed press trips to Morocco in 2023. “With Violet PR’s guidance, we hope to further inspire North American travelers to visit our beautiful country and experience its rich cultural offerings,” said Siham Fettouhi, executive director for North America, Moroccan National Tourism Office.
Ripley PR takes on public relations agency of record duties for Interplay Learning, which provides online and VR training for the essential skilled trades. The agency is tasked with driving increased awareness for the company. Interplay Learning’s on-demand, simulation-based learning opportunities, offers skilled trades employers the ability to train and rapidly upskill team members for the field. “Ripley PR has unique experience connecting clients with business owners and thought leaders to help them build brand awareness and grow,” said Interplay Learning VP of marketing Mark Gervase. “They’ve demonstrated that they can amplify the positive impact companies such as Interplay Learning have on the industry as it continues to evolve.”
Parasol signs on to represent Le Royal Monceau — Raffles Paris in the US market. The agency will spearhead media relations, celebrity and influencer outreach, as well as partnerships and strategic alliances. Located within walking distance from the Arc de Triomphe, Champs Elysées and Parc Monceau, Le Royal Monceau features Philippe Starck design as well as dining options that include the first Matsuhisa restaurant in France and Michelin-starred Il Carpaccio.