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Violet PR is selected as North American public relations agency for the Moroccan National Tourism Office. The agency has been engaged to develop and execute a public relations campaign positioning the Kingdom of Morocco as the exclusive travel destination for North American visitors, leveraging its relationships with North American national and niche media in areas including travel and tourism, food, golf, cinema, architecture and history. It will also create and host special media events in major markets like New York City, Austin and Miami, as well as hosting themed press trips to Morocco in 2023. “With Violet PR’s guidance, we hope to further inspire North American travelers to visit our beautiful country and experience its rich cultural offerings,” said Siham Fettouhi, executive director for North America, Moroccan National Tourism Office.
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Ripley PR takes on public relations agency of record duties for Interplay Learning, which provides online and VR training for the essential skilled trades. The agency is tasked with driving increased awareness for the company. Interplay Learning’s on-demand, simulation-based learning opportunities, offers skilled trades employers the ability to train and rapidly upskill team members for the field. “Ripley PR has unique experience connecting clients with business owners and thought leaders to help them build brand awareness and grow,” said Interplay Learning VP of marketing Mark Gervase. “They’ve demonstrated that they can amplify the positive impact companies such as Interplay Learning have on the industry as it continues to evolve.”
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Parasol signs on to represent Le Royal Monceau — Raffles Paris in the US market. The agency will spearhead media relations, celebrity and influencer outreach, as well as partnerships and strategic alliances. Located within walking distance from the Arc de Triomphe, Champs Elysées and Parc Monceau, Le Royal Monceau features Philippe Starck design as well as dining options that include the first Matsuhisa restaurant in France and Michelin-starred Il Carpaccio.
Redpoint is named US-based PR agency of record for Kintetsu Railway, the largest private railway system in Japan...Ogilvy Health is named PR and marketing agency of record for Azurity Pharmaceuticals... Zapwater Communications signs on .HERE Maldives, a resort operated by Seaside Collection... Cherish PR's London-based team has been engaged by the Lagos International Theatre Festival for a UK PR brief to raise awareness of this year’s Festival.
FleishmanHillard is named strategic communications consultancy for the Bay Area Host Committee... Kite Hill is named PR partner for the Artist and the Machine summit, which till take place Nov. 19 in Los Angeles... Alliance Connection, a Detroit-based agency that specializes in all-inclusive resorts, travel and hospitality, wins Elite Island Resorts with properties in Antigua, Barbados and Panama.
Merlot Marketing is named agency of record for Nichiha USA, a manufacturer of building material solutions... Sally Beauty, the consumer retail division of parent company Sally Beauty Holdings, appoints Creative Media Marketing as its public relations agency of record... Doner comes on board as agency of record for Rush Street Gaming, which operates Rivers Casino locations in Pittsburgh; Philadelphia; Des Plaines, IL; Portsmouth, VA; and Schenectady, NY.
JPR Group picks up Kimmel Architecture (formerly Kimmel-Bogrette Architecture + Site) to establish a presence in the senior living marketplace... RG2 Communications, adds Pollini at Ladbroke Hall, an Italian restaurant that is part of the 43,000 sq.-ft. Edwardian landmark, which presents live music, contemporary art, dance and gastronomy... M&C Communications assumes PR duties for Hope for Stomach Cancer nonprofit group.
Konnect Agency connects with Crescent Hotels & Resorts... FleishmanHillard specialty agency Methods+Mastery’s "Team BDG” comes on board as agency of record for Blue Diamond Growers... The Lacek Group, a loyalty, CRM and brand marketing agency that is part of Ogilvy One, picks up FNBO financial services outfit.
