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Violet PR is selected as North American public relations agency for the Moroccan National Tourism Office. The agency has been engaged to develop and execute a public relations campaign positioning the Kingdom of Morocco as the exclusive travel destination for North American visitors, leveraging its relationships with North American national and niche media in areas including travel and tourism, food, golf, cinema, architecture and history. It will also create and host special media events in major markets like New York City, Austin and Miami, as well as hosting themed press trips to Morocco in 2023. “With Violet PR’s guidance, we hope to further inspire North American travelers to visit our beautiful country and experience its rich cultural offerings,” said Siham Fettouhi, executive director for North America, Moroccan National Tourism Office.
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Ripley PR takes on public relations agency of record duties for Interplay Learning, which provides online and VR training for the essential skilled trades. The agency is tasked with driving increased awareness for the company. Interplay Learning’s on-demand, simulation-based learning opportunities, offers skilled trades employers the ability to train and rapidly upskill team members for the field. “Ripley PR has unique experience connecting clients with business owners and thought leaders to help them build brand awareness and grow,” said Interplay Learning VP of marketing Mark Gervase. “They’ve demonstrated that they can amplify the positive impact companies such as Interplay Learning have on the industry as it continues to evolve.”
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Parasol signs on to represent Le Royal Monceau — Raffles Paris in the US market. The agency will spearhead media relations, celebrity and influencer outreach, as well as partnerships and strategic alliances. Located within walking distance from the Arc de Triomphe, Champs Elysées and Parc Monceau, Le Royal Monceau features Philippe Starck design as well as dining options that include the first Matsuhisa restaurant in France and Michelin-starred Il Carpaccio.
IMAGINE PR is appointed North American PR representative for Thailand's Chiva-Som, a wellness brand... Gilly Group, which works with clients in the golf industry, is named AOR for architecture firm Staples Golf Design... Merlot Marketing lands BlackPine Communities to support the launch of Nānā Kai, a master-planned residential community on the South Kohala Coast of Hawaiʻi's Big Island. 
Racepoint Global signs on to work with MIPS, which develops tools, software and compute required for building autonomous edge computing platforms... Allen & Gerritsen picks up Appalachian Mountain Club, the oldest operating outdoor and recreation conservation organization in the US... RG2 Communications scoops up The Broome, a boutique hotel in Manhattan’s SoHo neighborhood. 
Strategic Objectives is selected by Waterfront Toronto to lead integrated communications for the opening of a new section of the city’s Biidaasige Park... Scout Lab, which works with clients focused on human and planetary health, is named AOR for auction-based platform BuyWander... Marketplace Excellence Corporation is named US PR firm for the Anguilla Tourist Board. 
5W is named agency of record for Strength of Nature, which offers such multicultural haircare brands as African Pride, as well as Motions Xpress Shampoo Hair Color... RG2 Communications is representing Rebelo de Andrade, an architecture and design studio based in Portugal... Big Fish Collective is engaged as agency of record for publicity and media relations for Nikwax, which produces PFAS-free waterproofing and aftercare solutions for outdoor apparel, footwear and gear.
Lou Hammond Group lands Visit St. Petersburg Clearwater, Florida’s Historic Coast and VIVA Cruises... Champion picks up Snooze Eatery, a breakfast and brunch restaurant with nearly 70 locations nationwide... Red Lorry Yellow Lorry wins US PR duties for ArgusEye, a tech company providing an autonomous AI workforce that helps engineering teams ship secure, compliant cyber-physical products more quickly. 
